Building Business Success for the Future Speaker: Thorsten Leiduck, VP Platform Ecosystem & eChannels Date: March 19, 2014

1. SAP Partner Edge for Application Development
Building Business Success for the Future
Thorsten Leiduck, VP Platform Ecosystem & eChannels
March 19, 2014

2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
With our open platform, thousands of partners are
bringing more innovations to market faster than ever
SAP HANA Platform
Simplified User Experience
Applications Analytics
Partners
&
Startups
1,200
HANA startups
2,000
Software & tech
partners
3,000
Service partners
4,000
Solution resellers

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SAP PartnerEdge Application Development
Platform Ecosystem to Innovate and Deliver
Partner
Ecosystem
Built to Attract Best-in-Class
Partners and ISVs
SAP Platform
Continual Industry-Leading
Portfolio Innovation of SAP
and Partner Applications
Protects Customer
Investment
SAP Store
Discover, Try, and Buy SAP
and Partner Apps on the
SAP Store
Value for our Customers:
• Accelerated innovation and choice
• Quick value realization through packaged apps and bundled offerings
• High business value scenarios targeted on LOB, size, industry, niche
• Flexible license models – on premise and cloud
Adoption as of today:
• 550+ PE4AD Partners
• 200+ Partner Applications in SAP Store
• Customer Success Stories across all Regions

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SAP Partner Edge for Application Development –
The all-encompassing volume program for software partners
Annual fees:
€2.5k/3.5k
incl. first pack
€0.5 ̶ 1.5k
per add’l
innovation
pack
SAP partner status Remote partner managementGlobal agreement
SAP PartnerEdge for Application Dev. | Exploration memberFREE
1 year only
Developers (community)FREE
Base enablement Community supportExploration packs
DISCOVER
SAP PartnerEdge for Application Development | Partner
MONETIZE
SAP Store
E-commerce best practices SAP Virtual Agency Partner directory
Embedded licensing
(planned)15% rev
share
Partner application-specific
runtime licensing
% of partner app value (by techn.)
Go-to-market services
Innovation pack for…
Development
licenses
Enterprise
support
Cloud
resourcesEnablement
Application
reviews
INNOVATE
Application
integration
SAP HANA &
databases
Business
Intelligence
Mobile
SAP HANA
Cloud Platform
SAP
Business One
On Premise On Demand

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Partner application-specific runtime licensing
Be a full solution provider to your customers
Technology
runtime license
Partner
application
Appl.-specific runtime license %
SAP Mobile Platform 10
SAP HANA 15
SAP Sybase Adaptive Server Enterprise,
enterprise edition
(core + security and directory services
option)
8
SAP Sybase IQ, enterprise edition 8
SAP Sybase SQL Anywhere,
standard edition
5
* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support
% per year
of runtime
Maintenance
and Support**
License
Service
% uplift on
app value*

6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
SAP Store
Expand your market reach
 Full self-service via "My Account"
functionality
 Ability to sell as agent
 PayPal option for collection
 Available in 36 countries
 Listing of all partner apps
 Federated search across SAP &
partner apps
 Success-sharing
(15% share on transactions closed)
The
SAP Store
1,400
Solutions on eChannels /
SAP Store from SAP & Partners
7,400
Online transactions YTD
As of September 2013
22,500
SAP Store social media followers
716,000
Online Visits YTD

7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Selected Example Individual Marketing Opportunities with SAP
Enabling Our SAP PartnerEdge Application Development
Partners From Tailored Marketing to Partner Led Enablement
Partner Led Tools and Infrastructure
Featured Partners
on SAP Social
Media
(.e. Mobile Apps Mondays
eLearnings or other
Marketing Trainings
References
Self Service Tool
Promotional Tools on
www.adpc.com
Web Content Feed
SAP
Events
or Roadshows
Marketing and
Social Best Practices
SAP Joint
Demand
Gen
Campaigns
SAP Community
Network
SAP Internal
Field Awareness
and Promotion

8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8
Six reasons to join
SAP PartnerEdge for Application Development
One global contract
– all-inclusive, partner owns IP, custom development included
1
3
Partner Center (www.SAPadpc.com)
– all information and interaction in one place
4
Apps available in the SAP Store
– increased customer attention
5
Selling of bundled “partner application-specific runtime licensing ”
– Exclusive customer contact
2 Effective enablement
– same structure across all technologies
6 Low fees
– SAP earns when partner sells

9. Company
Innovapptive Inc.
Headquarters
Houston, Texas
Industry, products,
and services
Professional services, SAP-
certified mobile apps,
enterprise mobility consulting
and mobile solutions
Employees
70+
Web Site
www.innovapptive.com
Executive Overview
Innovapptive’s top objectives
• Empower people and organizations with simplified, real-time access
to information and processes – anytime and anywhere
• Develop and deploy innovative solutions that continuously improve
business performance
• Align teams, processes, and technology to the strategic goals of the
business
Why partner with SAP?
• Develop and deploy solutions that combine Innovapptive’s expert
consulting with the powerful technology and best-practice
functionality of SAP® Software
• Seize growth opportunities, win more customers, and create
additional revenue through a long-term strategic alliance with the
SAP Consulting organization
• Take advantage of best-in-class technical and sales support made
possible through participation in the SAP PartnerEdge® program for
Application Development
Benefits
• Increased sales of mobile solutions
• Improved market reach and brand awareness
• Faster time to market for new apps
• Smoother customer implementations

10. 2012 – Q4 2013 – Q1 2013 – Q2 2013 – Q3 2013 – Q4
Innovapptive
Founded
SAP TechEd &
SAP PartnerEdge
for Application
Development
Partner Contract
First Mobile
App Certified
by SAP
Mobile App
Development Training,
design and build
Continuous Innovation
mPower™ AppSuite
Vision formed
9 Mobile
Applications
Certified by SAP
Innovapptive @
Sapphire now
Innovapptive Global
Delivery Center
(GDC) launched
1st Customer
Acquisition
2013 SAP Mobile
App Challenge
Runners Up
Featured as a Leading
Enterprise Mobility
Company Among 135
Global Leaders
SAP Services
Partner
mPower™ Apps
Mocana
MAP Ready
SAP Qualified for
Rapid Deployment
Solutions (RDS)
Partnerships
SAP
Certifications
Awards &
Recognition
Customer
Acquisitions
Innovapptive - 2013 Accomplishments
3 Customer
Acquisitions

11.  Mobile Budget Manager
 Mobile Asset Tagging
 Mobile Spend Analytics
 SAP Fiori
 Mobile Confirm (GR & SES)
 Mobile Stock Requirements
 Mobile Stock Overview
 Mobile Stock Movements
 Mobile Shop
 Mobile Release (PR & PO)
 Mobile Payment Status
 Mobile Quality
 Mobile Work Order
 SAP Payment Approvals
 SAP RealSpend
 SAP Fiori
Supply Chain
Finance
Human
Resources
Field Service
Sales
 Mobile Field Service
 SAP Work Manager
 Mobile Campaign Management
 Mobile Customer and Contacts
 Mobile Sales Order
 SAP Customer Financial Fact Sheet
 SAP ERP Order Status
 SAP Sales Diary
 SAP Sales Order Notification
 SAP Sales Companion
 SAP Fiori
 Mobile Employee Self-Services
 Mobile Manager Self-Services
 Mobile Universal Approvals
 Mobile Travel Expense Management
 Mobile Substitution Manager
 SAP Employee Lookup
 SAP HR Approvals
 SAP Interview Assistant
 SAP Learning Assistant
 SAP Leave Request
 SAP Manager Insight
 SAP Timesheet
 SAP Fiori
Innovapptive - Product Portfolio | mPower™ AppSuite
Across Lines of Business

12. Innovapptive – More apps in the pipeline

13. Innovapptive – The future with SAP
mPower™ AppSuite
• 10 new app certifications
• Focus on industry specific solutions
• Multi-platform and form factor support
Technology
• SAP Mobile Platform 3.0 - Ramp-up and app certifications
• SAP Fiori – Partner Apps
• SAPUI5 – Going beyond mobile
• SAP HANA – Next generation of apps
Services
• SAPUI5 Design RDS
• SAP Fiori Apps – 44 Apps and growing
• SAP Work Manager – Syclo Agentry services
Visit Us @

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One gateway to SAP
Application Development Partner Center
 Full lifecycle coverage
 Hot topics and news
 Onboarding tools
 Quality-assured enablement assets
 Access to self-service and remote
services
 Process wizards
 Community access
 Partnership-interactions
www.SAPAppsDevelopmentPartnerCenter.com
www.sapadpc.com/

15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Current SAP Applications Challenges
Objectives
 Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem
 Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store.
Rewards (illustrative options):
• High value monetary prices for app contest winners (e.g. 10k,
guaranteed minimum revenues)
• Marketing benefits via SAP Store and media exposure
• Reselling of “best apps” in pre-defined white spaces by SAP
• Sizable investment fund for application development partners
Pinnacle Award
partner category
to be confirmed
Submit your app and
join the program
21 Get enabled 3 Publish your app on
the SAP Store
Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation
Learn about the open
app challenges
www.sapappsdevelopm
entpartnercenter.com/e
n/apps-challenges/
Autodesk and SAP
Application
Challenge
Global with Partner ISV Community Global
2014 SAP PartnerEdge Application Challenges
Mobile | Cloud | HANA
SAP and Google
Application
Challenge

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Join SAP PartnerEdge for Application Development by March 31st
Take Advantage of our Exclusive Webinar Promotion
Partner and have a chance to win
SAP Sponsored Event Tickets: Treat your
customer to a major sporting event
OR
Create demand for your business: Invite your
customers to an SAP endorsed webinar
www.sapadpc.com

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