Download supporting paper at http://bit.ly/1FI7j7F. This infographic is based on the Forrester Consulting thought leadership paper commissioned by SAP, “The Internet Of Things Has The Potential To Connect And Transform Businesses.” Forrester Consulting shows how IoT creates unprecedented operational efficiencies, transforms business models and delivers richer customer experiences. They explain how firms are just beginning to unlock its potential.

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Early Adopters Are Already Gaining
Real Benefits From IoT
188 respondents at firms that have implemented IoT
indicate its high or extremely high positive impact to…
67% 61% 60%
Process
Efficiencies
Customer
Relationships
Profitability
Transform Your Business With
Internet Of Things
IoT creates unprecedented operational
efficiencies, transforms business models
and delivers richer customer experiences.
Firms are just beginning to unlock its potential.
Methodology
In this study, Forrester conducted an online survey of 366 professionals at
enterprises in the UK, US, France, Germany, China, India, Brazil, and Mexico
that are currently using or planning to use Internet of Things (IoT) solutions.
Source: A commissioned study conducted by Forrester Consulting on behalf of
SAP, May 2015
IoT Helps Address Business Priorities
Businesses believe IoT will make it easier to improve data-
driven decision-making and customer experiences.
Critical/High
Priority
IoT will help
address
Improve customer
experience 83% 68%
Improve use of
data for decisions 71% 73%
IoT Can Transform Business Models, But
Firms Today Focus More On Efficiency
Respondents who strongly agreed with statements about
what IoT technologies enable.
More efficient
operations
Enhanced customer
experiences
New types of
business models
34%
42%
46%
IoT Will Radically Improve Customer
Experiences
Respondents indicated many customer benefits of IoT:
43% 41% 39%
Increased
Engagement
Better Service
Capabilities
Improved
Service Levels
22%
23%
33%
44%
51%
43%
Extremely high impact High impact
IoT’s Customer Benefits Will Have The
Greatest Business Impact
Extent to which companies anticipate each category of
Internet of Things benefits to impact their business.
CUSTOMER BENEFITS
OPERATIONAL EFFICIENCIES
BUSINESS MODEL INNOVATIONS
76%
74%
66%
For more results and recommendations, read the Forrester Consulting Thought
Leadership Paper commissioned by SAP, “The Internet Of Things Has The
Potential To Connect And Transform Businesses.”
In creating long-term IoT strategies, firms should:
Plan for the
long term,
but prioritize
individual
use cases.
Explore
customer
benefits
across
use cases.
Use a
platform
approach
rather than a
DIY approach.
Integrate IoT
into existing
business
processes.
Build
business-IT
partnerships
for success.
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