Pinterest is a social platform where you can find , collect and share visuals
/ ideas(Pin) of your interest across the web.
Pins can be in the form of images , video or products
Pinterest allows its users to discover plenty of ideas about their interest e.g
cooking , lifestyle , home decoration , party decoration , crafting , Art etc.
HISTORY & AWARDS
Pinterest was created by Ben Silbermann , Paul Sciarra and Evan
Sharp in December 2009. Its an American based Social media
service operated by Pinterest inc. based in San Francisco.
In December 2011 Pinterst listed as one of the top ten largest social
Pinterest won the best social media app at Webby Awards in 2012.
A user can create number of pins along with its title and description.
Boards are created to organize and save the pins of your interest.A
user can create boards with different names and also divide the pins
within particular board in different sections.
Pinterest interface is very user friendly , user can save board with
date option, can add notes , checklist and other reminders too.
User can have option to share pins with other users or to keep them
secret by creating secret board.
To create account on pinterest one must have login with gmail
id or connect with facebook id.
By creating account , choose the interest from categories
shown and start follow them.
You can find number of pins in your home feed that you
choose to follow , there you can save the content of your
choice or share the pins , or save from other user’s board.
PINTEREST FOR BUSINESS
Pinterest offers great way to businesses for their brand
exposure. As visual search engine this social platform
helps business to reach new potential customers.
Pinterest statics shows majority of users discover new
brands and products through this social platform.
Through pinterest businesses can drive more traffic to
their websites or online stores.
Pinterest is a powerful tool used by businesses to show ,
share and promote their brands to new audience.
HOW TO CREATE A
A person/business can create a new business account by sign
up with new email id that not already in use on an existing
A person can create linked business account by adding
business profile to an existing personal Pinterst account.
A person can convert it Personal Pinterst account into Business
To create new business account on Pinterest , one must login
with email id, and create an account
Enter your business name and select from the categories shown
that best describe your business.
Add a link that connect pinners or audience to your website or
A business can connect other social platform with it Pinterst
SOME USEFUL POINTS
Pinterest is used for visual displays , try to share pins that attract
user’ attention , high in quality and gives clear idea about your
product or service
Use specific keyword in your Pin description , boards and in
Hashtags.Try to encourage user to click on links
Use different types of rich pins like article , product or recipe
pin that will provide more information to users along with
Pinterest is visual display platform so its important to carefully
& properly categorize and label each pin and board.
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