1. Evaluation Question 3: What
have you learned from your
audience feedback?

2. The Start
• It is important once the creator of any piece of media texts develops their idea to
incorporate what their intended audience would want to see in the piece of
media rather than what the designer would like to see. Otherwise it is a complete
waste of time as nobody will bother with the piece and there will be no reward.
This is precisely why audience feedback is vital to the creation of any form of
media.
• Once we chose our song, we had analysed music videos from the same genre so
that we could gage what conventions are effective in a music video of the folk
genre. We also had the task of finding our target audience, and we used social
networks to build up a fan profile of (mainly Mumford and Sons) folk music fans.
We found that younger people do like folk music but that this genre is not
exclusive to just that particular demographic. A questionnaire coupled with a
‘treatment’ PowerPoint was created and shown to members of our target
audience so we could find out what they would expect from a folk video.

3. Early production
• Once we had filmed most of our video and began to edit we were
asked to show an (unfinished) rough cut of what we had produced
thus far to our peers, again coupled with a questionnaire. This was to
find areas we had done well in and to find areas to improve in.

4. Rough Cut
• The most important question was whether they could understand the
narrative of the video. We were told to iron out a few creases with the
story owing to the fact that as it was not a full video they couldn’t quite
work out the whole story, but they did know that it was about a Suffolk
farmer who was always in the wrong place at the wrong time and getting
into pub fights. We decided to keep going in the same direction with the
video as we were confident that once the whole video was finished the
audience would know exactly what the story was.
• The audience told us that using the places that were mentioned as part of
the narrative was effective and helped tell the story. Also they found that
the locations matched the conventions of the folk genre. The use of rural
locations not only related to the lyrics but was a key factor in creating a
folk-like feel.

5. Final product
• Once finished, the video was uploaded to YouTube (Twice) and from
here we promoted via social media. As a result of this we got
feedback from the band who sang the original song, with The
Broadside Boys showing their satisfaction through social media and
YouTube comments.
• Without audience feedback, the video would likely have been
completely different, for reasons either good or bad. However, our
peers liked both our final product and our rough cut giving us clear
indication that our product was effective.