SDN Finland’s National Conference

2. © HEI Group
EARLY EDUCATION NEED & MARKET
Source: UNESCO Institute for Statistics Database
0
25
50
75
100
Sub-Saharan
Africa
Arab
States
Central
Asia
South and
West Asia
East Asia
and the
Pacific
Central and
Eastern
Europe
Latin America
and the
Caribbean
North America
and Western
Europe
Across the world, nearly half of all three
to six year olds - 159 million children -
not part of preprimary education. (source:
Early Childhood Development, World
Bank, 2015
http://www.worldbank.org/en/topic/earlychildhooddevelopment/
overview#1
Governments may be more willing to
support the scale up of privately provided
education services in subsectors that are
not compulsory. These types of education
services are typically already being
delivered through private sector
providers. (source: Paying for
Performance: An Analysis of OutputBased
Aid in Education, Results for
Development Institute, 2016
http://wwwwds.worldbank.org/external/default/WDSContentServer/
WDSP/IB/2016/02/29/09 0224b0841be23e/1_0/Rendered/PDF/
Paying0for0per0sed0aid0in0education.pdf )
ACCESS TO PRE-PRIMARY EDUCATION
2011
2001
1991

3. © HEI Group
INTERNATIONAL EDUCATION
MARKETS
Source: International Schools Group
Fee income
$63,5 billion
2000 2009 2014 2019 2024
$17,5
$35
$52,5
$70
$ Billion

4. THE FINNISH EDUCATION MODEL
– AND THE ACADEMIC RESEARCH BEHIND IT –
IS BENCHMARKED WORLDWIDE

5. INTERDISCIPLINARY TEAM
BEHIND THE HEI SCHOOLS
PILVI TORSTI, FOUNDER
MEMBER OF FINNISH
PARLIAMENT
State Secretary, Finnish
Ministry of Education 2013-15.
Over 20 years of experience in
international education.
One of the three founders
of United World College in
Mostar 2006 which has offered
international education for
over 700 students to date.
Adjunct professor at the
University of Helsinki.
https://fi.linkedin.com/in/
pilvitorsti
LASSE LIPPONEN
HEAD OF PEDAGOGICAL
CONTENT,
CO-FOUNDER
A professor of education,
with special reference to
early childhood education,
at the Department of Teacher
Education, University of
Helsinki.
Visiting professor and lecturer
for early education and teacher
training in many universities.
https://fi.linkedin.com/in/lasse-
lipponen-352742a
MILLA KOKKO
CHIEF EXECUTIVE OFFICER,
CO-FOUNDER
Experienced business
professional and strategist
with deep knowhow in brand
and concept building,
marketing strategies and
customer experience both in
Finland and internationally.
https://fi.linkedin.com/in/
millakokko
ANNE RUSANEN
HEAD OF DESIGN,
CO-FOUNDER
Design and creative director with
15 years of experience in brand
building, concept designing, and
marketing communications for
leading companies and
organizations.
https://fi.linkedin.com/in/
annerusanen
UNIVERSITY OF
HELSINKI
The University of Helsinki
is the oldest and largest
university in Finland. It has
repeatedly been ranked among
world's top universities.
The Department of Teacher
Education of the University of
Helsinki is the most versatile
unit providing teacher
education in Finland.
© HEI Group

6. © HEI Group
BUT HOW TO DESIGN
A SCALABLE
BUSINESS MODEL
OUT OF KINDERGARTENS?

9. © HEI Group

11. FINNISH EDUCATION AS A PRODUCT
HEI
CURRICULUM
MATERIALS
HEI
TEACHER
TRAINING
HEI
LEARNING
ENVIRONMENT
HEI
COLLECTION
HEI
OPERATIONS
Constantly advancing
pedagogical approaches
Professional
development program
for teachers
Thoughtfully designed
learning environment
Carefully selected
learning materials
Global community and
support or operators
© HEI Group

12. HEI
CURRICULUM
MATERIALS
• Official curriculum document
Teacher´s guide book
• Sample materials:
1. Day/week/year programs
2. Lesson plans
3. Tutorial videos
4. Learning cards
Constantly advancing
pedagogical approaches
© HEI Group

13. • Teacher´s starting kit
(Manuals, pathwright.com
account)
• Introduction training
(Face to face)
• Continuous training modules
(pathwright.com account)
• Co-teaching period with
Finnish teacher on site
• Workshops, seminars, events
Professional development
program for teachers
HEI
TEACHER
TRAINING
© HEI Group

14. • Design concept for
the creative learning
space based on
Nordic architecture
and design
Thoughtfully designed
learning environment
HEI
LEARNING
ENVIRONMENT
© HEI Group

15. © HEI Group
• Carefully selected
learning materials (digital
& analog) supporting HEI
pedagogy
• heicollection.com
online store for learning
materials & interior
design items (planning
phase)
Carefully selected
learning materials
HEI
COLLECTION

16. • A-Z licensing process
• Quality assurance
& control
• Brand design &
marketing support
• Management and
leadership models
• Consultancy & support
throughout the process
Global support and
quality control for
operators
HEI
OPERATIONS
© HEI Group

17. HEI MARKETING MATERIALS
BRINGING UP
THE CURIOUS
GENERATION
P LA
Y
THIS IS
HEI SCHOOLS
PLAY IN ITS
DIFFERENT FORMS
IS IN THE CORE OF
HEI SCHOOLS
APPROACH
HEI SCHOOLS HEI SCHOOLS
BRINGINGUP
THECURIOUS
GENERATION
heischools @HeiSchools HEI Schools
heischools.com
BRINGING UP CHILDREN
WHO ARE NOT ONLY
CAPABLE OF ADAPTING TO
THE CHANGING WORLD,
BUT CHANGING
THE WORLD THEMSELVES.
WELCOME TO HEI SCHOOLS! Helsinki International Schools (HEI) was
co-founded by University of Helsinki and experienced educational
and design experts. HEI Schools is responding to the increasing global
demand for early childhood education and recognition of the importance
of high quality early education.
HEI Schools early education model is based on the world-known, proven
and tested research-based Finnish educational approach and Nordic
heritage respecting high quality every-day design.
Embracing the Nordic values of accessibility and openness, HEI Schools
wants to make first-class Finnish early childhood education available
globally for children, teachers, parents and operators.
In HEI Schools we want to feed the creative minds and raise the children
of 21st century. Children who are not only adapting to the changing
world, but changing the world themselves.
Welcome on board to the world of children with HEI Schools! This
book will guide you through the values and principles of our work and
present the fundamental elements of the HEI model. Enjoy!
Children do not play to learn but they
learn while they play. In fact, we adults
would be in a big trouble if we should
teach children all the things that they
learn by playing and through play:
to think creatively, to get along with
other people and cooperate effectively,
and to control their own impulses
and emotions.
THIS IS
HEI SCHOOLS
PLAY IN ITS
DIFFERENT FORMS
IS IN THE CORE OF
HEI SCHOOLS
APPROACH
HEI SCHOOLS HEI SCHOOLS
BRINGINGUP
THECURIOUS
GENERATION
heischools @HeiSchools HEI Schools
heischools.com
BRINGING UP CHILDREN
WHO ARE NOT ONLY
CAPABLE OF ADAPTING TO
THE CHANGING WORLD,
BUT CHANGING
THE WORLD THEMSELVES.
WELCOME TO HEI SCHOOLS! Helsinki International Schools (HEI) was
co-founded by University of Helsinki and experienced educational
and design experts. HEI Schools is responding to the increasing global
demand for early childhood education and recognition of the importance
of high quality early education.
HEI Schools early education model is based on the world-known, proven
and tested research-based Finnish educational approach and Nordic
heritage respecting high quality every-day design.
Embracing the Nordic values of accessibility and openness, HEI Schools
wants to make first-class Finnish early childhood education available
globally for children, teachers, parents and operators.
In HEI Schools we want to feed the creative minds and raise the children
of 21st century. Children who are not only adapting to the changing
world, but changing the world themselves.
Welcome on board to the world of children with HEI Schools! This
book will guide you through the values and principles of our work and
present the fundamental elements of the HEI model. Enjoy!
Children do not play to learn but they
learn while they play. In fact, we adults
would be in a big trouble if we should
teach children all the things that they
learn by playing and through play:
to think creatively, to get along with
other people and cooperate effectively,
and to control their own impulses
and emotions.
Brochures
Posters FlagsFamous Finnish
Preschool model
now available in
Baotou
Rollups
© HEI Group

18. © HEI Group
CASE
HEI SCHOOLS BAOTOU, CHINA
NEW BUILDING FOR 4500 M2
FOR 300 CHILDREN (3-6 YO)
OPENING SEP 2017

34. HEI SCHOOLS
BAOTOU OPENED
SEPTEMBER 2017

37. © HEI Group
BRINGING UP CHILDREN WHO
ARE NOT ONLY CAPABLE OF
ADAPTING TO THE CHANGING
WORLD, BUT CHANGING
THE WORLD THEMSELVES.
CONTACT
Milla KOkko, CEO, Co-Founder
milla.kokko@heischools.com
+ 358 040 8600 277
Skype: milla.kokko
www.heischools.com
heischools @HeiSchools HEI Schools