Before you start marketing, you have to have some basic tools set up to run a business online.

1. Tools For Doing Business Online
Marketing is only the tip of the iceberg
Online
Business
Your back-end engine !
drives the business
that brings income

2. Barbara Saunders
Solo Pro Success
SoloProSuccess.com

3. The Kayak Business Model
The Solo Pro Business Model
A Strategically Built
One-Person Craft

4. What You Need To Know

5. What You Need To Know
❖ Your business model

6. What You Need To Know
❖ Your business model
❖ What you’re delivering and how

7. What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid

8. What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid
❖ Where do you want to end up

9. What You Need To Know
❖ Your business model
❖ What you’re delivering and how
❖ How do you want to be paid
❖ Where do you want to end up
❖ The lifestyle you want to live

10. One More Thing You Need To Know

11. One More Thing You Need To Know
You must invest in your business for it to survive.

12. The jobs you need tools for
Basic Back-End
Business Centers

13. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market

14. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market
❖ Communicate

15. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market
❖ Communicate
❖ Create and deliver

16. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market
❖ Communicate
❖ Create and deliver
❖ Invoice and take money

17. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market
❖ Communicate
❖ Create and deliver
❖ Invoice and take money
❖ Track and report

18. The jobs you need tools for
Basic Back-End
Business Centers
❖ Market
❖ Communicate
❖ Create and deliver
❖ Invoice and take money
❖ Track and report
❖ Manage time and resources

19. Modular Web Platform for Business
WordPress
Themes & Plugins
❖ It’s powerful!
❖ It’s user friendly!
❖ Grows with you!
❖ Modular and customizable!
❖ Tons of possibilities

20. Add Web-Based Tools to Extend Reach
❖ Extend capabilities!
❖ Automation!
❖ Connects with your Email
and Social Media Profile!
❖ Streamlines you business process

21. Tools Streamline Your Business
Automate. Delegate. Delete.

22. Your Website is Homebase
Think beyond a digital brochure
It’s the nerve center
for your business.

32. Your Satellites
The cocktail parties, barbecue and water coolers of the online world
Find people to invite
to your home base.

33. Manage your online reputation
Polish Your Profiles
Branding and position start with your
website and is carried through with your
social media profiles.

34. Kayak Business
Model Structure

35. Kayak Business
Model Structure
Your Lifestyle

36. Kayak Business
Model Structure
Your Business
Your Lifestyle

37. Kayak Business
Model Structure
Your Business
Income
Your Lifestyle

38. Kayak Business
Model Structure
Your Business
Income
Your Lifestyle

39. Kayak Business
Model Structure
Your Business
Income
Your Lifestyle

40. Kayak Business
Model Structure
Your Business
Income
Customer
Your Lifestyle

41. Kayak Business
Model Structure
Your Business
Income
Customer
Your Lifestyle

42. Kayak Business
Model Structure
Your Business
Income
Customer
Your Lifestyle

43. Kayak Business
Model Structure
Your Business
Income
Customer
Your Lifestyle

44. Kayak Business
Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle

45. Kayak Business
Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle

46. Kayak Business
Model Structure
Your Business
Income
CustomerOffer
Your Lifestyle

47. Kayak Business
Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle

48. Kayak Business
Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle

49. Kayak Business
Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle

50. Kayak Business
Model Structure
Your Business
Income
Back End CustomerOffer
Your Lifestyle

51. Kayak Business
Model Structure
Your Business
Income
Back End CustomerOffer
Your Expert Personality
Your Lifestyle

52. Tools For Your Expert
Personality Block
Build the business that fits YOU
Your Expert Personality

53. Your Expert Personality

54. Your Expert Personality
❖ People Powered Experts

55. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)

56. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)

57. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros

58. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector

59. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros

60. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor

61. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers

62. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators

63. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators

64. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators
❖ The Artisan

65. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators
❖ The Artisan
❖ The Professional Creator

66. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators
❖ The Artisan
❖ The Professional Creator
❖ Expert, Curator, Intelligence Center

67. Your Expert Personality
❖ People Powered Experts
❖ The Motivator (Speaker, Author)
❖ The Teacher - (Coach, Counselor)
❖ Promoters, Sales & PR Pros
❖ The Connector
❖ Process / Outcome Focused Pros
❖ Analytic Advisor
❖ Creative Problem Solvers
❖ Experience Facilitators
❖ Skilled Creators
❖ The Artisan
❖ The Professional Creator
❖ Expert, Curator, Intelligence Center
❖ The Industry Insider

68. WordPress ‘Themes’ For Expert Personalities
❖ Teacher/Trainer = eLearning Themes!
❖ Connectors = PR firms, creatives, agencies!
❖ Process Facilitator = Party planner!
❖ Skilled Creators = Artist

69. Make Your Site Safe and Easy to Find
❖ Akismet Plugin - anti spam!
❖ WordPress SEO Plugin by Yoast!
❖ Google Analytics for WP Dashboard!
❖ Google Analytics plugin to add your
tracking code to your pages!
❖ Backup

70. Your Income Block
Add functionality with plugins - or integrate outside
Sell and receive money
through your website
or a mobile device.

71. Payment Gateways
❖ Paypal!
❖ Stripe!
❖ Square!
❖ ClickBank!
❖ Authorize.Net!
❖ BluePay

72. eCommerce Plugins
❖ WooCommerce and Add ons!
❖ OpenCart!
❖ WordPress eStore Plugin

73. Integrated eCommerce Solutions
❖ SendOwl.com - Sell digital products!
❖ Shopify - Complete managed store!
❖ ClickBank

74. Take Payments in Person
❖ Paypal!
❖ Square!
❖ Shopify!
❖ Intuit

75. Invoices and Estimates
❖ WP Invoice: create and send web-invoices
and setup recurring billing!
❖ Sprout Invoices: Create estimates and
invoices within your WordPress site!
❖ Invoice King Pro: Invoice King Pro makes
invoicing simple.

76. Integrated Invoicing Options
❖ FreshBooks.com!
❖ 17Hats.com!
❖ Harvest (GetHarvest.com)

77. If you’re charging by the hour or have contractors
Time Tracker
A simple way to track your billable time for
you, your staff and 3rd party contractors.

78. Web-based Productivity Tool | 17Hats.com
❖ Contacts/clients database!
❖ Project Management Tool!
❖ Calendar that syncs with your desktop!
❖ To-Do task list organizer!
❖ Invoicing by project!
❖ Time tracker!
❖ Workflow organizer!
❖ Bookkeeping feature - links with bank
accounts and Paypal in real time,
runs reports

81. Creating Connections
Customer Block Marketing and Communicating

82. Creating Connections
Customer Block Marketing and Communicating

83. Creating Connections
Customer Block Marketing and Communicating

84. Creating Connections
Customer Block Marketing and Communicating

85. Email

86. Email

87. Email

88. Email

89. Email

90. Email

91. Email

92. Email

93. Email

94. Email

95. Email Services
❖ Aweber!
❖ MailChimp!
❖ Vertical Response!
❖ Constant Contact

96. Social Media

97. Social Media

98. Social Media

99. Social Media

100. Social Media

101. Social Media

102. Social Media

103. Social Media

104. Social Media

105. Social Media Tools
❖ Plugins to your site automate some of your
social media tasks!
❖ Post your blogs to social media stream!
❖ Allows site visitors to share your content!
❖ Grows your site’s (and Your) credibility
and makes you easier to find

106. WordPress JetPack
❖ Adds customization, traffic, mobile,
content, and performance tools to your site!
❖ Comes with most WP installation - just
activate!
❖ Multiple features you activate:!
❖ Customize site’s features (widgets…)!
❖ Share content!
❖ Create forms!
❖ Engage Visitors

107. Integrated Social Media Tools
❖ Automate posts to multiple platforms!
❖ Pre-schedule posts ahead of time to run on
autopilot!
❖ Enhance reach and engagement!
❖ Live chat

108. Integration Examples
❖ HootSuite!
❖ MeetEdgar!
❖ TweetLater!
❖ SproutSocial!
❖ LeadPages!
❖ Outsource tasks

109. Productivity Tip: Editorial Calendar
❖ Every business type can and should create
content!
❖ Plan content themes by quarter!
❖ Brainstorm bite-sized ‘sound bites’ weekly
or monthly!
❖ Schedule through out the week or month

110. Schedule Appointments | Plan Events
❖ Events Manager Plugin lets you display
your upcoming events, sell admission and
spread the word!
❖ Appointment/Booking Scheduler Plugins
Clients can book their own appointments
through your site!
❖ Web-based Options:!
❖ TimeTrade (schedule calls)!
❖ Schedulicity!
❖ TimeDriver

111. Content Funnels Process
Make your tools work together to grow your business
An example

112. Content Funnel Pathway

113. Content Funnel Pathway
Awareness on Social
Media or in Person

114. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page

115. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box

116. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me

117. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me
Create a relationship with them through content: Newsletters, blogs, status updates, etc.

118. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me
You send estimate
Create a relationship with them through content: Newsletters, blogs, status updates, etc.

119. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me
You send estimate
You get hired or they !
buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.

120. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me
You send estimate
You get hired or they !
buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
You send an invoice
if you’re hourly.

121. Content Funnel Pathway
Awareness on Social
Media or in Person
The visit your website
or Facebook page
You have a special offer
for some free content
in exchange for email.
Integration:!
Email Tool!
Webform!
Leadpages Box
Schedule Call!
Make Apt!
Buy Product!
Hire Me
You send estimate
You get hired or they !
buy a product
Create a relationship with them through content: Newsletters, blogs, status updates, etc.
You get paid.You send an invoice
if you’re hourly.

122. Offer Block
Services, Programs, Packages and Products
Transition AWAY from hourly
work to grow your income.

123. Use Your Site To Create Income Generators
❖ Membership Programs!
❖ Online Courses!
❖ Online Events and Conferences!
❖ Podcasting/Radio!
❖ Blogs to books publishing!
❖ Affiliate Programs

124. Back-End Block
Tools to connect your team
Avoid paper to keep
everyone updated

125. Google Toolbox
❖ Communicate!
❖ Gmail!
❖ Hangouts!
❖ Calendar!
❖ Google+!
❖ Store!
❖ Drive
❖ Collaborate!
❖ Docs!
❖ Sheets!
❖ Forms!
❖ Slides!
❖ Sites!
❖ Manage!
❖ Admin!
❖ Vault

126. Web-Based Collaboration Tools
❖ Asana!
❖ Trello!
❖ Basecamp!
❖ Orchestra!
❖ Flow

127. Barbara Saunders
(503) 616-3188
Solo Pro Success
SoloProSuccess.com
If you need help or have questions . . .