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360 DEGREE, TURN-KEY, ALL ACCESS PASS, TO THE CANADIAN LIVE MUSIC SCENE

2021
INTRODUCTION PACKAGE
TABLE OF
Contents P.3 Who is Canada Rocks Media
P.4 Out Team
P.5 What we look like
P.6 Who is our audience and how do we engage
P.7 Media Properties (opportunities)
P. 8 Magazine Online Mobile & Print Branding
P. 9/10. Parkdale Hall Studio Space
P.10/11 Magazine Numbers Distribution Print ( Goals )
Where are we are today (Toronto GTA)
P.12 Branded Content Online Mobile Social Media
P.13 DOOH Digital Poster Boards Example Image
P.14 CRM Outdoor Experiential Example Image
P.14 CRM Outdoor Street Team Intro
P.15 Local & National Impact
P.16 Marketing success and growth
P.17 Festivals Experiential Opportunities
P.18 Current DOOH Location & Distribution Map GTA
P.19 National Numbers DOOH & Distribution Map
P.20 Audience Info Demographic Snapshot
P.21 Brand Partnership Categories
P.22 Brand Categories
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CRM is your turn-key all access PASS into the Canadian music scene offering your brand the
ability to engage with 1 million influencers and tastemakers nationwide every month in venues.
CANADA ROCKS MEDIA is an all encompassing 360 multi-platform live music media company.
With a (DOOH) Digital Poster Board Network, Online live music portal / magazine hub, Fan
engagement applications, Large format RV Mobile interview studios, Street teams for
onsite personal engagement, as well as a big data collection system.
We created CANADA ROCKS MEDIA so that Marketing Executives, Ad Agencies & PR Firms can
efficiently build and execute unique programs that their brands or client can own. Programs that
are scalable and most of all turn-key campaigns that reach this hard to access group of
tastemakers and influencers.
CANADA ROCKS MEDIA has signed 10 year contracts with some of our countries best and most
diverse venues over the past 3 years (and counting). We are live and active in locations 7 days a
week, 365 days a year. Our venues range from the smallest 30 person incubator music venues to
1000+ capacity concerts halls. We're on the ground in venues at festivals providing intimate
connections and engagement with artists and fans every day to the extent that we are now woven
into the fabric of the live music eco-system. 4
WHO IS

5
OUR
TEAM

is much like LIVE NATION, to the extent we both speak to live music fans.
Except LIVE NATION brings groups of people to one location for a brief
period of time. CRM is in venues and engaging with live music fans 7
days a week 365 days a year. From the smallest 30 person incubator
music venues to +1000 person venues we touch the entire
Eco System with multiple, useful, fully integrated
INDUSTRY SPECIFIC TOOLS & TOUCH POINTS
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7
Sponsored Content
Mobile
On-Site Experiential
DOOH
Online

PATIO
INTERVIEW SET

BAR
STAGE
DESK
INTERVIEW SET
INTERVIEW SET
INTERVIEW SET

ATLANTIS STAGE
INTERVIEW SET

250,000
Annual Website Page Views
250,000
Unique visitors per year
25000+
Instagram Followers
300,000
Email Data Base
2500
Shows Listed
Nationally pe Month
130
Shows Attended Monthly
National Numbers (2021/ 2022)

Fans, Bands
Industry Professionals
T H E B A S I C S
Sex:
Male 51%
Female 49%
Distribution
&Circulation
SEE ROCK LVIE Magazine is presenting content that is devoted to
the Canadian Music Scene. We are Interacting with & reaching
an elusive consumer who lives a dynamic life and who also
actively seeks out the newest thing in music while holding onto the
icons of the past . Our content is current and often from
experiences on site at venues or festivals. We talk to and
capture New & Emerging artists and iconic Rock Stars. We work
with and present street & rock n roll fashion designers. We also
present the latest tech & gear, tours, travel & music tourism keeping
up with the interests of our readers today.
25,000 P R I N T
C I R C U L ATION
250,000
TOTAL PRINT
READERSHIP
&DISTRIBUTION
Readership

Fast Romantics
APE
The Elwins
The Celebration Army
Partner
The Crooked
Band & Artists Interviews
Branded Content Opportunity (Social Media)
Canada Rocks Media is interviewing and promoting
Bands at all levels of there musician journey at all different sized
live music venues. Covering the entire music ec0-system.
In this process SEE ROCK LIVE MAG and SEEROCKLIVE.com
presents some of the most engaging content online & on Social
Media. Fans love to see and hear about their favorite Bands. At the
same time we offer the Bands much needed exposure
Brands can choose what kind of bands and where they want to
sponsored interviews and shows footage.
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Digital Poster Board Network
With 300 Plus locations, we will have a total reach of one million viewers per
month. Total number of impressions per month at full distribution will be Twenty
Four Million (24,000,000) monthly
Currently with 30 KEY Locations in the GTA we are creating 3,000,000
Impressions a month and expanding the network weekly.
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Guaranteed
OVER
19
Network

ON SITE EXPEIRENTIAL

CRM | OUTDOOR STREET TEAMS
ADDING TO THE MOMENTUM AND PRESENCE OF OUR MOBILE BILLBOARDS, BOOK THE SEE ROCK LIVE MAG RV AND OR OUR STREET TEAMS.
WE CAN DO PRODUCT SAMPLING, MAKE OFFERS TO INCREASE SIGN UP TO YOUR SOCIAL MEDIA OR PRODUCT PAGE, DRIVE APP OR MUSIC DOWNLOAD.
MAKE A MASSIVE STATEMENT WIITH

Local & National (Impact)
Venues
Now venues can present their upcoming show posters on brilliant digital poster boards. SEEROCKLIVE.com
is listing upcoming shows for every venue. Each show that has tickets available can be purchased from
SEEROCKLIVE.com
All LIVE MUSIC VENUES big or small are now easy to find because they are all listed in the venues section of
SEEROCKLIVE.com These are not simple listings, each venue has it’s own page with all it’s critical information,
images of the venue- inside and out, performance video from the venue stage and all it’s upcoming shows.
Canada Rocks Media will present a full directory of the venues in major markets so that bands can more easily book
national tours.
Artists
Bands will be able to present their upcoming shows on brilliant digital poster boards in the venues.
Bands will benefit from show listings and market based artist & band directory.
All bands, big or small, will get a free band & Artist page creating a national directory of artists and bands.
Fans
Live music fans will have a single source to find live music venues, bands and festivals,
up to date music, new highlights on fashion, tech and gear, new music releases, breaking bands, tours and
easy access to shows and tickets.
Rewards for using seerocklive.com / e.g. free tickets and other promos.
Brands
Will have the most effective way to meld with this traditionally hard to reach group of taste makers & trendsetters.
Brands will have multiple layers and touch points to seamlessly be part of each major market’s individual live music
scene and as a whole, Canadas National Music scene.
Music Industry
Canada Rocks Media will have created several new ways to reach live music fans and music stakeholders with
multiple touch points. The Digital Poster Network, SEEROCKLIVE.com, SEE ROCK LIVE MAG along with the onsite
and experiential component.
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Multiple Touch Points for
Seamless Presentation
CRM is seamless in our approach to presenting brands: We bring you along.
• Digital - website, digital advertising, email with focus on video content for maximum impact.
• Social Media – get access to all CRM social media channels & access to partner networks
• Public Relations - press release, media outreach & publicity
• National Local Campaigns - DOOH poster, print, sponsored content, onsite & experiential
• Sponsor Partners- co-produced marketing initiative amplification and onsite activations
• Seamless - co-marketing opportunities & inclusion in national campaigns
• 360 – Become part of the Canadian Music Landscape seamlessly
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CRM SPONSORED FESTIVALS & EVENTS
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Current DOOH Locations(GTA)
DOOH 30 locations (GTA & Growing)
300,000 Impressions Monthly
12 Showing per hour (10) or (15) seconds
Dwell Time 2+ hours
Online Mobile
2000 to 3000 visitors per month
Onsite Experiential (RV)
Shows per month 10
Visibility Massing
Distribution Locations
80 Live Music Venues in GTA
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Canada Rocks Media is signing contracts with the top 250 to 300 live music venues in Canada’s major markets. The Markets represent 74.6% of Canada’s population
With 300 + Locations & Distribution Points (Coast to Coast)
Ottawa 22
(SNAPSHOT) National Audience
Online Mobile Projected 250,000 user nationally per month
Social Media Impressions
DOOH (1million Unique Viewers Monthly 24Million Impressions)
Print 25,000 Issues Nationally total reach 250,000
Onsite Experiential 6 markets :

Audience Gender
Male Female
Attendance Demographics
Plugged-in Millennial & Xennial Gen Cs | Brand Loyal Consumers |
Thriving Social Lives | Scenesters and Tastemakers | Social Influencers
Age of Fans
18 to 34 34 to 44 45 to 54
93% LIKE BRANDSTHAT
SPONSOR LIVEEVENTS
8 IN 10 MILLENNIALS WHO FEEL
THE MOST EFFECTIVE WAY TO
CONNECT WITHTHEM IS
THROUGH LIVEMUSIC
Millennial
s
LIVE MUSIC ISA CONTAGIOUSLY GROWING EXPERIENCE
2011 2015 2020
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$
REVENUE
(BILLION
S)
30
$28,242
$24,334
$22,510
$20,501
RECORDED / STREAMING MUSIC
LIVE MUSIC
$18.591
$19,478
LIVE MUSIC GROWTH ISOUTPACING
RECORDED / STREAMING MUSIC
LIVE MUSIC ATTENDANCE
CONTINUES TOGROW
62%have been to both
a concert & festival
2/3 13-TO 49-YEAR-OLDS HAVE
BEEN TO A LIVE MUSIC
EVENT IN THE PAST YEAR
MOR
E
THAN
MUSIC IS AN INCREASINGLY
IMPORTANT PART OF WHO WE ARE
IDENTITY
Music says more about us than
our hometown,race or religion
VALUES
People are more likely to value
live music over sex in their lives
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Partnerships
CANADA ROCKS MEDIA is seeking local
and national brand partners to integrate
with our marketing, promotion and onsite
programs.
Each partnership can be bespoke and curated to fit the
brand needs and objectives.
CRM is looking to create memorable and meaningful
moments with fans and to enhance the overall live
experience.
Partners can integrate their brand in venues, festivals,
online before, during and after events.
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Partnership
Categories
Alcohol
alcohol: beer, liquor, cider, ready-to-
drink, etc. wine
Cannabis
Cannabis Growers, accessories, apparel
Technology
mobile phones, headphones, sound
equipment, internet & mobile network
Apparel
denim, leather goods, outerwear, jackets
shoes & boots
Travel (Music Tourism)
Hotels, villas, travel packages, lodging,
homestays, tourism experiences.
Music Instruments &
Retailers
guitars, drums, mic’s, winds, peddles,
cables & accessories retail chains
Sodas & Juice
energy drinks, soda, juices, mixes, non-
alcoholic beers
Accessories
jewellery, sunglasses, watches
Movies, Television,
Streaming
alcohol: beer, liquor, cider, ready-to-
drink, etc. wine
Gaming
systems, games, streaming, gear
Music Artist Record Labels
Artists, Bands, Tours, Festivals, Merch
Music Online Streaming
Download
Spotify, CD Baby, Apple Music…..
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WHAT IS IT WORTH TO YOUR BRAND TO INFLUENCE
THE PEOPLE WHO INFLUENCE SO MANY
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Head Office
2832 Dundas Street W.
Toronto, ON, M6P 1Y6
Studio Parkdale Hall
1605 Queen Street W.
Toronto, ON, M6R 1A9
P +1 (416) 294-7822
www.canadarocksmedia.com