These slides were presented during the SEMrush webinar "ASMA: Practical SEO Audits for WordPress". To access video and slides, visit https://www.semrush.com/webinars/australian-search-marketing-academy-practical-seo-audits-for-wordpress/

1. Practical SEO Audits for
WordPress
Brodie Clark | SEO Consultant

2. ● SEO Consultant for mid- to large-sized
companies: brodieclark.com
● Strong focus on: Local SEO, Technical SEO,
Link Acquisition & Content Strategy
● Worked for some well-respected SEO
Agencies; Optimising & Alpha Digital
● Columnist at:
+

3. Audit Considerations
Beforehand:
● Spend some time reading through key pages on the site
● Interview the client about experiences, past issues, pain points etc.
● Find out who the client believes their top competitors to be
● Gain access to all Google accounts (GA, GSC, GTM, & GMB)
During:
● Start with a Document which is just for note taking (bullet points is fine)
● Create an outline of the key areas you’re wanting to focus on

4. Remember:

5. Traffic Estimations

6. Keyword Gap Analysis

7. Keyword Gap Analysis

8. Keyword Gap Analysis

9. Keyword Gap Analysis

10. Keyword Gap Analysis
See export

11. Nextiva Crawl Map

12. Nextiva Indexed URLs
Do these sub-domain
login pages need to
be indexed?

13. RingCentral Crawl Map

14. Dialpad Crawl Map

15. Nextiva Structured Data

16. Nextiva Structured Data
See export
Important page
that should
have Product
Schema
Vs.

17. Technical Issues
Page is using a
canonical for a
non-secure version
of the URL

18. Technical Issues
Canonical pointing
to a page that
redirects

19. Comparing SERPs (Desktop)
Vs.

20. Comparing SERPs (Mobile)
Vs.

21. Priorities
Priority Project Value estimate Assigned to
#1 Technical Issues High Brodie
#2 Content High Brodie/Nextiva
#3 Local SEO Tasks High Nextiva
#4 Meta Data Medium Nextiva
#5 Structured Data Medium Nextiva
#6 Link Acquisition Medium
Brodie/Nextiva

22. Implementation Timeline
Technical Fixes
Structured Data
Content Creation
Meta Data Update
Local Reviews Strategy
Brand Mentions
Additional Strategy
Aug
19
Sep
19
Oct
19
Nov
19
Dec
19
Jan
20
Feb
20
Mar
20
Apr
20
May
20
Jun
20

23. Thanks for tuning in
Brodie Clark | SEO Consultant