Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
How to Cook Up
an Awesome Deck
Recipes by 31 Experts
Everything starts
with the idea.
— Aaron Friedman.
Ask yourself, “What am I going to talk
about?” and “Who is my audience?”
— Phil Fraser.
Ensure the audience walks
away with something
actionable, something they
can take back to the office.
— Stacey MacNaught.
...
Creating a great, show-stopping
presentation is no easy task.
— Ned Poulter.
Define a learning outcome,
the core message you want
people to get.
— Nick Garner.
Tweet this
How can You do it?
We asked 31 speakers and digital marketing experts
Presentation
Creation
SuccessYou Research Conception Structured
Content
Designing
the Deck
Practicing
the Speech
1. Conducting Research
Brad
Geddes
Brian
Downard
Carolyn
Jones
Nichola
Stott
Start with
proper planning
What is the style of the session: workshop, how-
to, educational, high-level, problem-solving?
...
Know your audience
Audience size (determines how personal
your presentation style needs to be)
Audience education level ba...
Think over about outcomes
The audience outcome (What should they
do with the information?)
Business outcomes (What do I wa...
Based on the Step-by-Step Research
you can decide how the session needs
to be laid out from introducing your-
self, openin...
5 More Insights
to Rock
Research other
popular presentations
that have a high share
count online.
(Topsy is a great tool
for this.)
— Brian Downar...
Find slides, videos or write-ups
of past talks to get an idea of what
has been presented before and
what has been well-rec...
Have the main point
of your speech
written down
in one sentence.
— Carolyn Jones.
#3
Tweet this
Define your business targets —
download the slides, visit any further
information or tools referenced.
— Nichola Stott.
#4
Let the idea sit
in your head
for a few days.
Consider the
audience, different
approaches, etc.,
until something
gels. The...
2. Defining Conception
Miles
Burke
Ben
Austin
Laura
Crimmons
Ned
Poulter
Neil
Eneix
Jono
Alderson
Kent
Lewis
Stephen
Kenwr...
Without a clear outline
it can be tricky.
Here are a few reasons why…
Jumping straight into
PowerPoint will quite often
mean large structural
changes to the ordering
of the deck, right up unti...
The hardest bit
is a message that ties
everything together…
individual slides are easy
because it’s just filling in time.
...
11 Amazing Tips to
Empower Your Presentation
Storytelling is a key point
of your presentation.
— Miles Burke.
#1
Tweet this
Structure your
presentation
for a story (setup,
conflict and resolution).
— Laura Crimmons.
#2
Tweet this
Set-up (introduction) prepares
listeners to hear the story.
— Lyena Solomon.
#3
Build the presentation
around that key takeaway
with a story line.
— Neil Eneix.
#4
Tweet this
Create a mind-map
of all the topics and
elements you intend
to include.
— Tony Dimmock.
#5
A slideshow with great info but no story will
limit the decks ability to resonate with people
and be shared on a consisten...
Removal of “fluff” –
anything and everything
that sounds like “waffle”
is removed.
— Tony Dimmock.
#7
Use the presentation
for support, rather
than a crutch.
— Kent Lewis.
#8
Tweet this
Use a real example
of someone or a company
that’s done a great job.
— Mel Carson.
#9
Tweet this
Look for supporting data that proves the point.
This could be case studies, industry reports,
Analytics dashboards, test r...
Try and find imagery
that supports each slide
or main point.
— Justin McGill.
#11
3. Moving to Structured Content
Ali
White
Nichola
Stott
Brian
Downard
Illiy
Vjestica
Micah Fisher-
Kirshner
Matthew
Barby
...
Visualizing
Ideas
Moving to a
Structured Flow
Visualizing
Ideas
Moving to a
Structured Flow
Organize things visually to get
an idea of how things are going to flow.
— Carolyn Jones.
Draw out your ideas on sticky notes
and post them on the wall.
— Illiy Vjestica.
I use a Post-it note for each slide.
I move them around, remove some,
add new ones (a process that typically
takes hours!)...
I always sketch out some rough
ideas and concepts on a large A3
sheet to begin with.
— Matthew Barby.
Creating the basic
structure can be done
by simply scribbling
them on a piece
of paper and laying
them out in order,
one p...
Visualizing
Ideas
Moving to a
Structured Flow
Wireframe structure of the deck —
just  white backgrounds and black text —
to get an initial version of the slides in plac...
Work schematically,
writing the key
message on each slide.
— Simon Penson.
Start with 5-to-6 overall concepts.
Structure things and decide on the
3 concepts that work together the best
— Matt Beswi...
List the main points, 3 or 4 — they become
the sections of the presentation. Break these
down further by listing 6 or 7 bu...
Write bullet points. Based on bullet
points, prepare a Table of Content.
— Lucasz Zelezny.
Tweet this
Your key points require multiple steps of review
from colleagues and friends to make sure
the points you’re trying to make...
4. Designing a Deck
Ali
White
Micah Fisher-
Kirshner
Simon
Penson
Brian
Downard
Geno
Prussakov
Kent
Lewis
I prefer to default to 1 background image
and no more than 3 bullet points in a callout box.
— Kent Lewis.
Make sure you use a high enough
resolution for all your images,
charts and other supporting materials.
— Ali White.
5 more designing tips
to stay ahead of others!
Each topic/concept
in a presentation
may have 1-5
slides.
— Kent Lewis.
#1
Keep ideas
short and easy
to understand.
— Brian Downard.
#2
Arrange for effective
presentation via
animation and emphasis.
— Geno Prussakov.
#3
Try to keep
things as visual
as possible.
— Matthew Barby.
#4
Most people forget the value
of great design, it captures
attention and keeps it.
— Brian Downard.
#5
Use a general rule of one text-based
slide, followed by one image based
slide, followed by something that has
subtle humor...
Run through your
slides with a timer.
— Ali White.
Tweet this
Spot-check various grammar,
spelling and formatting
issues, and make sure your
information is matching
up to how you plan ...
Written content should use a lot formatting tricks
to hold a user’s attention — once, a friend of mine
had a client tell h...
5. Practicing your speech
Simon
Penson
Phil
Fraser
Peter
Campbell
Ben
Austin
Justin
McGill
Simply practice the
finalized deck 3 or 4
times in the 10 days
before the event.
— Simon Penson.
My practice normally entails standing
in the bedroom delivering the speech
to the dog and my wife!
— Phil Fraser.
Write a script,
and rehearse like
crazy.
— Peter Campbell.
Use a video to record yourself
practicing so you can see how you’re
doing.
— Justin McGill.
Tweet this
Once I’m happy with my slides, I’ll do
a practice run in front of the office —
my toughest critics!
— Ben Austin.
Looking for more
information?
Follow our Experts on Twitter to Learn More!
Lukasz Zelezny
Matthew Barby
David Bain
Jono Alderson
Stephen Kenwright
Brad Geddes
@LukaszZelezny
@matthewbarby
@DavidBai...
Matt Beswick
Pete Campbell
Simon Penson
Aaron Friedman
Ali White
Nichola Stott
@mattbeswick
@petecampbell
@simonpenson
@Aa...
Carolyn Jones
Brian Downard
Miles Burke
Neil Eneix
Stacey MacNaught
Ross Simmonds
@carolynlyn
@pocketyourshop
@milesb
@nei...
Kent Lewis
Tony Dimmock
Justin McGill
Illiy Vjestica
Lyena Solomon
Ned Poulter
@kentjlewis
@Tony_DWM
@Jus10McGill
@illiyad...
Nick Garner
Ben Austin
Michael Reynolds Mel Carson
@nickgarner
@absolutelyben
@michaelreynolds @MelCarson
Laura Crimmons G...
Also don’t forget to checkout our
SEMrush Blog to become a digital
marketing Ninja!
Vous avez terminé ce document.
Télécharger et lire hors ligne.
Prochain SlideShare
How to Map Your Future
Suivant
Prochain SlideShare
How to Map Your Future
Suivant
Télécharger pour lire hors ligne et voir en mode plein écran

Partager

How to Cook Up an Awesome Deck

Télécharger pour lire hors ligne

Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight.
From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

How to Cook Up an Awesome Deck

  1. How to Cook Up an Awesome Deck Recipes by 31 Experts
  2. Everything starts with the idea. — Aaron Friedman.
  3. Ask yourself, “What am I going to talk about?” and “Who is my audience?” — Phil Fraser.
  4. Ensure the audience walks away with something actionable, something they can take back to the office. — Stacey MacNaught. Tweet this
  5. Creating a great, show-stopping presentation is no easy task. — Ned Poulter.
  6. Define a learning outcome, the core message you want people to get. — Nick Garner. Tweet this
  7. How can You do it? We asked 31 speakers and digital marketing experts
  8. Presentation Creation SuccessYou Research Conception Structured Content Designing the Deck Practicing the Speech
  9. 1. Conducting Research Brad Geddes Brian Downard Carolyn Jones Nichola Stott
  10. Start with proper planning What is the style of the session: workshop, how- to, educational, high-level, problem-solving? What is the length of time you have to speak? What are the other presenters going to speak about? (Either avoid overlap or have a nice segue from one speaker to another.)
  11. Know your audience Audience size (determines how personal your presentation style needs to be) Audience education level based on subject Audience corporate level (practitioners, decision makers, CMOs, etc.)
  12. Think over about outcomes The audience outcome (What should they do with the information?) Business outcomes (What do I want out of it?)
  13. Based on the Step-by-Step Research you can decide how the session needs to be laid out from introducing your- self, opening statement, supporting materials and then conclusion. — Brad Geddes.
  14. 5 More Insights to Rock
  15. Research other popular presentations that have a high share count online. (Topsy is a great tool for this.) — Brian Downard. #1 Tweet this
  16. Find slides, videos or write-ups of past talks to get an idea of what has been presented before and what has been well-received. — Carolyn Jones. #2
  17. Have the main point of your speech written down in one sentence. — Carolyn Jones. #3 Tweet this
  18. Define your business targets — download the slides, visit any further information or tools referenced. — Nichola Stott. #4
  19. Let the idea sit in your head for a few days. Consider the audience, different approaches, etc., until something gels. Then move to bullet points. — Brad Geddes. #5
  20. 2. Defining Conception Miles Burke Ben Austin Laura Crimmons Ned Poulter Neil Eneix Jono Alderson Kent Lewis Stephen Kenwright Lyena Solomon Ross Simmonds Justin McGill Tony Dimmoсk
  21. Without a clear outline it can be tricky. Here are a few reasons why…
  22. Jumping straight into PowerPoint will quite often mean large structural changes to the ordering of the deck, right up until the last minute! — Jono Alderson. #1
  23. The hardest bit is a message that ties everything together… individual slides are easy because it’s just filling in time. — Stephen Kenwright. #2
  24. 11 Amazing Tips to Empower Your Presentation
  25. Storytelling is a key point of your presentation. — Miles Burke. #1 Tweet this
  26. Structure your presentation for a story (setup, conflict and resolution). — Laura Crimmons. #2 Tweet this
  27. Set-up (introduction) prepares listeners to hear the story. — Lyena Solomon. #3
  28. Build the presentation around that key takeaway with a story line. — Neil Eneix. #4 Tweet this
  29. Create a mind-map of all the topics and elements you intend to include. — Tony Dimmock. #5
  30. A slideshow with great info but no story will limit the decks ability to resonate with people and be shared on a consistent basis. — Ross Simmonds. #6
  31. Removal of “fluff” – anything and everything that sounds like “waffle” is removed. — Tony Dimmock. #7
  32. Use the presentation for support, rather than a crutch. — Kent Lewis. #8 Tweet this
  33. Use a real example of someone or a company that’s done a great job. — Mel Carson. #9 Tweet this
  34. Look for supporting data that proves the point. This could be case studies, industry reports, Analytics dashboards, test results, etc. #10 — Leyna Solomon.
  35. Try and find imagery that supports each slide or main point. — Justin McGill. #11
  36. 3. Moving to Structured Content Ali White Nichola Stott Brian Downard Illiy Vjestica Micah Fisher- Kirshner Matthew Barby Matt Beswick Carolyn Jones Lucasz Zelezny Simon Penson Ross Simmonds David Bain Stacey MacNaught
  37. Visualizing Ideas Moving to a Structured Flow
  38. Visualizing Ideas Moving to a Structured Flow
  39. Organize things visually to get an idea of how things are going to flow. — Carolyn Jones.
  40. Draw out your ideas on sticky notes and post them on the wall. — Illiy Vjestica.
  41. I use a Post-it note for each slide. I move them around, remove some, add new ones (a process that typically takes hours!). — Stacey MacNaught. Tweet this
  42. I always sketch out some rough ideas and concepts on a large A3 sheet to begin with. — Matthew Barby.
  43. Creating the basic structure can be done by simply scribbling them on a piece of paper and laying them out in order, one point per sheet. — Simon Penson.
  44. Visualizing Ideas Moving to a Structured Flow
  45. Wireframe structure of the deck — just  white backgrounds and black text — to get an initial version of the slides in place. — Matt Beswick.
  46. Work schematically, writing the key message on each slide. — Simon Penson.
  47. Start with 5-to-6 overall concepts. Structure things and decide on the 3 concepts that work together the best — Matt Beswick.
  48. List the main points, 3 or 4 — they become the sections of the presentation. Break these down further by listing 6 or 7 bullet points for each section of the deck. — David Bain.
  49. Write bullet points. Based on bullet points, prepare a Table of Content. — Lucasz Zelezny. Tweet this
  50. Your key points require multiple steps of review from colleagues and friends to make sure the points you’re trying to make come across well. — Micah Fisher-Kirshner.
  51. 4. Designing a Deck Ali White Micah Fisher- Kirshner Simon Penson Brian Downard Geno Prussakov Kent Lewis
  52. I prefer to default to 1 background image and no more than 3 bullet points in a callout box. — Kent Lewis.
  53. Make sure you use a high enough resolution for all your images, charts and other supporting materials. — Ali White.
  54. 5 more designing tips to stay ahead of others!
  55. Each topic/concept in a presentation may have 1-5 slides. — Kent Lewis. #1
  56. Keep ideas short and easy to understand. — Brian Downard. #2
  57. Arrange for effective presentation via animation and emphasis. — Geno Prussakov. #3
  58. Try to keep things as visual as possible. — Matthew Barby. #4
  59. Most people forget the value of great design, it captures attention and keeps it. — Brian Downard. #5
  60. Use a general rule of one text-based slide, followed by one image based slide, followed by something that has subtle humor within it. — Matthew Barby. Tweet this
  61. Run through your slides with a timer. — Ali White. Tweet this
  62. Spot-check various grammar, spelling and formatting issues, and make sure your information is matching up to how you plan to speak about it. — Micah Fisher-Kirshner.
  63. Written content should use a lot formatting tricks to hold a user’s attention — once, a friend of mine had a client tell him that his infographic couldn’t use capital letters as their customers “didn’t use them.” — Peter Campbell.
  64. 5. Practicing your speech Simon Penson Phil Fraser Peter Campbell Ben Austin Justin McGill
  65. Simply practice the finalized deck 3 or 4 times in the 10 days before the event. — Simon Penson.
  66. My practice normally entails standing in the bedroom delivering the speech to the dog and my wife! — Phil Fraser.
  67. Write a script, and rehearse like crazy. — Peter Campbell.
  68. Use a video to record yourself practicing so you can see how you’re doing. — Justin McGill. Tweet this
  69. Once I’m happy with my slides, I’ll do a practice run in front of the office — my toughest critics! — Ben Austin.
  70. Looking for more information? Follow our Experts on Twitter to Learn More!
  71. Lukasz Zelezny Matthew Barby David Bain Jono Alderson Stephen Kenwright Brad Geddes @LukaszZelezny @matthewbarby @DavidBain @jonoalderson @stekenwright @bgtheory
  72. Matt Beswick Pete Campbell Simon Penson Aaron Friedman Ali White Nichola Stott @mattbeswick @petecampbell @simonpenson @AaronFriedman @AlistairWhite @NicholaStott
  73. Carolyn Jones Brian Downard Miles Burke Neil Eneix Stacey MacNaught Ross Simmonds @carolynlyn @pocketyourshop @milesb @neileneix @staceycav @TheCoolestCool
  74. Kent Lewis Tony Dimmock Justin McGill Illiy Vjestica Lyena Solomon Ned Poulter @kentjlewis @Tony_DWM @Jus10McGill @illiyadesigns @lyena @NedPoulter
  75. Nick Garner Ben Austin Michael Reynolds Mel Carson @nickgarner @absolutelyben @michaelreynolds @MelCarson Laura Crimmons Geno Prussakov @lauracrimmons @ePrussakov
  76. Also don’t forget to checkout our SEMrush Blog to become a digital marketing Ninja!
  • EmilijaGjorgjevska

    Dec. 11, 2020
  • TamsSzke4

    Jun. 2, 2020
  • stevenmemel

    Aug. 5, 2019
  • DanielaSrbu

    Jan. 28, 2019
  • MarcoVossen

    Aug. 18, 2018
  • ShabrinaFitri

    Jul. 5, 2018
  • AndreaRosato1

    Jun. 29, 2018
  • maripuchi

    Jun. 12, 2018
  • IrisNgHY

    Apr. 18, 2018
  • TeganRyan3

    Apr. 18, 2018
  • BryanMcAninch

    Apr. 10, 2018
  • Clipping-Path-House

    Jun. 8, 2017
  • RONINEK2

    May. 19, 2017
  • YOUSEFALJNAABA

    Mar. 21, 2017
  • JuniorFrancis1

    Jan. 30, 2017
  • YasserHad

    Jan. 29, 2017
  • ssuser919b83

    Sep. 5, 2016
  • FeyzRoot

    Jun. 22, 2016
  • JamesYang18

    Jun. 14, 2016
  • F4llRoot

    Jun. 12, 2016

Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight. From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.

Vues

Nombre de vues

63 032

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

15 021

Actions

Téléchargements

495

Partages

0

Commentaires

0

Mentions J'aime

548

×