These slides were presented at the SEMrush webinar "How to Do YouTube Ads (Part II)". Video replay and transcript are available at https://www.semrush.com/webinars/youtube-advertising-how-to-do-part-2/

1. @ClixMarketing #SEMrush@MilwaukeePPC
You see this?
This isn’t TrueView for
Shopping.

2. @ClixMarketing #SEMrush
YOU CAN’T JUST LAYER
MERCHANT FEEDS ONTO YOUR
ORGANIC VIDEOS
@MilwaukeePPC

3. @ClixMarketing #SEMrush@MilwaukeePPC
I Wanted to Watch Myself on YouTube

4. @ClixMarketing #SEMrush@MilwaukeePPC
Still See Products While Suffering Through This Video

5. @ClixMarketing #SEMrush@MilwaukeePPC
Your goal selection
page may look like
this.

6. @ClixMarketing #SEMrush@MilwaukeePPC
Or it may look like
this…

7. @ClixMarketing #SEMrush@MilwaukeePPC
Now is the time to set
the proper
expectations.
It says EXPLORE. Not
buy.

8. @ClixMarketing #SEMrush@MilwaukeePPC
TrueView for Shopping Campaigns Are…
Video
campaigns
first
Shopping
campaigns
second

9. @ClixMarketing #SEMrush@MilwaukeePPC
Once You Pick a Campaign Goal, You’re Stuck with It
Source: https://support.google.com/google-ads/answer/7450050?hl=en

10. @ClixMarketing #SEMrush@MilwaukeePPC
Max. CPV Is the Only Bidding Option We Have
No one’s complaining this time Google!

11. @ClixMarketing #SEMrush@MilwaukeePPC
Products Are Selected at the Campaign Level

12. @ClixMarketing #SEMrush@MilwaukeePPC
First Option We Have Is to Use All Products

13. @ClixMarketing #SEMrush@MilwaukeePPC
All Products Work Really Well with Audiences
Video ads with dynamic product remarketing

14. @ClixMarketing #SEMrush@MilwaukeePPC
Second Product Filter Option Is to Choose Select Products

15. @ClixMarketing #SEMrush@MilwaukeePPC
Search Your Feeds By Title, URL, or Product ID

16. @ClixMarketing #SEMrush@MilwaukeePPC
You can only select a
maximum of 10
products.
Only 6 cards will
show.
Out of stock products
can be included but
won’t show until feed
is updated.

17. @ClixMarketing #SEMrush@MilwaukeePPC

18. @ClixMarketing #SEMrush@MilwaukeePPC
This video only
showcases one
product category.

19. @ClixMarketing #SEMrush@MilwaukeePPC
Easy solution is to
pick those exact
products relating to
the video content.

20. @ClixMarketing #SEMrush@MilwaukeePPC
Next I Want to Build a Custom Intent Audience on Product Searches

21. @ClixMarketing #SEMrush@MilwaukeePPC
Search Your Feeds By Title, URL, or Product ID

22. @ClixMarketing #SEMrush
“Custom intent audiences can help you
reach new customers on YouTube
based on the terms they use to search
for your products or services on
Google.com.”
Source: https://support.google.com/google-ads/answer/2497941?hl=en
@MilwaukeePPC

23. @ClixMarketing #SEMrush@MilwaukeePPC
Find Direct Video and Display Placements

24. @ClixMarketing #SEMrush@MilwaukeePPC
Broaden Out Your Reach with Custom Affinity Audiences

25. @ClixMarketing #SEMrush
IF MY DESIRED PRODUCT
SELECTION STAYS THE SAME, I
ONLY NEED TO CREATE ONE
CAMPAIGN
@MilwaukeePPC

26. @ClixMarketing #SEMrush@MilwaukeePPC
Structure Ad Group Bids by Perceived Performance
Adjust bids later on as the data comes through

27. @ClixMarketing #SEMrush@MilwaukeePPC
Third Product Filter Option Is Custom Filters

28. @ClixMarketing #SEMrush@MilwaukeePPC
Let’s Pretend You Have a Generic, Brand Video for the Holidays

29. @ClixMarketing #SEMrush@MilwaukeePPC
How Can You Choose Just 10 Products?

30. @ClixMarketing #SEMrush@MilwaukeePPC
Custom Filter’s Pull from Your Merchant Feed’s Labels

31. @ClixMarketing #SEMrush@MilwaukeePPC
Use Custom Filters if Many Products Can Apply to a Video

32. @ClixMarketing #SEMrush
YOU CAN ONLY SELECT ONE
LABEL PER CAMPAIGN.
BE CAREFUL IF THE SAME LABEL IS
IN MULTIPLE COLUMNS.
@MilwaukeePPC

33. @ClixMarketing #SEMrush@MilwaukeePPC
Try and Use Labels to Push the Products Making Money

34. @ClixMarketing #SEMrush
REFRESHING LABELS ALLOWS US
TO UPDATE WHAT PRODUCTS
WE’RE SHOWING BASED ON
PERFORMANCE
@MilwaukeePPC

35. @ClixMarketing #SEMrush@MilwaukeePPC
Pair Your Money-Driving Labels with Analytics Audiences
Promote a video
pushing your best
products to people
who you know like to
spend money on your
site.

36. @ClixMarketing #SEMrush@MilwaukeePPC
Remember. Products Are Chosen at the Campaign Level
And yet again, adjust the bids later on as the data comes
through

37. @ClixMarketing #SEMrush
PAY CLOSE ATTENTION
TO PLACEMENTS
@MilwaukeePPC

38. @ClixMarketing #SEMrush@MilwaukeePPC
Remember When I Talked About TV Devices Last Time?

39. @ClixMarketing #SEMrush@MilwaukeePPC

40. @ClixMarketing #SEMrush@MilwaukeePPC

41. @ClixMarketing #SEMrush
WHAT IS MISSING FROM THESE
IN-STREAM ADS ON TV SCREENS?
@MilwaukeePPC
SHOPPING CARDS

42. @ClixMarketing #SEMrush
THE IMPACT OF YOUTUBE GOES
BEYOND WHAT WE CAN SEE IN
OUR CHANNELS
@MilwaukeePPC

43. @ClixMarketing #SEMrush@MilwaukeePPC
Embrace the Engagement
Everything you see can be created as an
audience for next-step remarketing strategies

44. @ClixMarketing #SEMrush@MilwaukeePPC
Create Audiences from Just Your TrueView for Shopping Ads

45. @ClixMarketing #SEMrush@MilwaukeePPC
Add Observation Audiences to Every Search Campaign

46. @ClixMarketing #SEMrush@MilwaukeePPC
Partially Prove How TrueView for Shopping Impacted Search
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