These slides were presented at the SEMrush webinar "How To Level Up Your Content Marketing Using Infographics". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-level-up-your-content-marketing-using-infographics/

1. April 28, 2020
How to Level Up your Content
Marketing using Infographics
Randy Krum
Designer | Author | Instructor
@rtkrum

2. Content Marketing
Article
Blog Posts
Report
eBook
Infographics VideosPhotos

3. Infographics Tell
Stories Combining
Text
Illustrations
DataVisualizations
Layout

4. Search term =
“Infographic”
0
100
50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20202020
trends.google.com/trends/explore?date=all&q=infographic
20% Spike in 2020

5. Popular,
Interesting,
Related
Topics

6. How-To

7. Tall
Format

8. sugarrae.com/affiliate-marketing/how-affiliate-marketing-works

9. Infographic
PR

10. Share
Internal
Data

11. Charities
And
Humanitarian
Information

13. Company
Elevator Pitch

14. Infographic Resumes (CV)
pinterest.com/rtkrum/infographic-visual-resumes/
The Good, the Bad and the Ugly

15. Recruiting

16. Animated Infographics
tabletopwhale.com animagraffs.com

17. Good Infographics are…
Understandable
Faster
Memorable Actionable

18. Infographic
Creative
Brief

19. Infographic Design Process
WireframeData
103
1,620
84
546
2,048
Concepts Iterate Finalize
Title
CTA

20. Vector Graphics
InkscapePowerPoint
OmniGraffleAdobe Illustrator
Affinity Designer
Visme

21. SEO
Infographics and
Search Engine Optimization

22. The Goal:
Quality, High Ranking Links
Mashable

23. Social Media Links
DON’T COUNT

24. Your
Infographic
What
Google
Sees

25. “By failing to prepare,
you are preparing to fail.”
- Benjamin Franklin

26. 1. Landing Page Setup
2. Self-Promotion
3. Outreach
4. Tracking
Infographic Release Strategy

27. Landing Page Layout
< >
Sharing Buttons
Text Description
Infographic Image
Embed Code

28. 1. Infographic Landing Page
2. Title Tag
3. H1 Page Title
4. Text description with links
5. Image File Name
6. Image ALT attribute
7. Sharing buttons with custom text
8. Embed code
9. Shareable thumbnail
10. Mobile Friendly
11. EXIF Data

29. Self Promotion
Infographic
Landing Page
Company Website
Company Blog
Company
Social Media
Email Newsletter
Company Website
Home Page

30. Shareable Thumbnails
For Social Media Sharing

31. Image
Sharing Issues
makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

32. Explicit vs. Implicit images

33. Promoted Posts
Facebook’s OLD 20% Rule

34. New Facebook Image Tester
facebook.com/ads/tools/text_overlay

35. Post on all Company’s Accounts
1. Post multiple times
2. Different days of the week
3. Different times of the day
4. Include thumbnail images

36. 3. Outreach
Key
Influencers
News
Media
Infographic
Sites

37. Outreach BLUNDERS
• Don’t send a form letter
• Don’t get the influencer name or website wrong
• Don’t include the JPG image
• Don’t offer exclusivity
• Don’t ask for a reply to get the link

38. Infographics Sites
1. Self Publishing Sites
2. Free Submission Sites
3. Paid Submissions Sites
List on: coolinfographics.com/links

39. Cool Infographics LINKS Page

40. PR News Sites

41. 4.Tracking
Social
Shares
Backlinks Posts
Without Links
Web Stats

42. Reverse Image Search
tineye.com

43. coolinfographics.com/book
Download a Free Chapter!

44. Thank you!
infonewt.com
@rtkrum
coolinfographics.com
randy@infonewt.com