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Udemology
The science of Udemy
Market Research Report:
Data & Analytics
By: www.udemology.com
1
About Udemology
Udemology.com provides facts,
figures and reports about Udemy. All
this information is intended to help
...
2
Why Should You Do
Market Research?
Perhaps you are just wondering why
you should even bother to do this.
The goal of mar...
3
The questions we will
analyze
In the market research we will give you
answer on the following questions:
1. How many cou...
4
1. How many courses are
available in this market?
Many people see competition as a
curse. In reality competition is a
he...
5
2. How many competitors
are in this market?
The Data & Analytics market in Udemy
has 57 competitors. You might already
n...
6
3. What is the average price
per course?
In the Data & Analytics market of
Udemy there are prices ranging from
$0 all up...
7
4. How many students
bought a course?
In total 66,714 students have enrolled.
That is a large amount.
Please note that w...
8
5. How many students does
a course have on average?
You already start to realize the market
size is quite large. Now we ...
9
6. Who is the largest
competitor?
In this part we will analyze our biggest
competitor in Data & Analytics. We
measure th...
10
Number 2:
Courses by Martin Tutorials. They have
5 courses and 8,843 students.
11
Number 3:
Courses by EduCBA IT Academy, with a
total of 7,485 students and has 5
course.
12
7. What would be my
earning potential if l will
create a course in this
segment?
This is probably the most important
qu...
13
The Udemology conclusion!
Is this a market to get in too
YES or NO?
Now you saw all the facts and might
wonder. Is this...
14
Just look at all the numbers:
- $91 per course which is high.
- The amount of free students
(36.8%) is below average.
-...
15
Is this Market Research valuable to you?
And do you want more?
Sign up for the Udemology Research Letter
and receive mo...
@ Udemology.com
The #1 Udemy resource site
that provides data, statistics
and reports about Udemy for
course instructors.
...
D
Disclaimer
The data in this research is
based on (current) asking
prices. We do not distinct
students that bought the
co...
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Udemy Market Research Data and Analytics by Udemology

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Udemy Market Research Data and Analytics by Udemology

Are you planning to create a course in this category? If so, you will need to have some statistics about udemy before you launch your online video course.

Discover what you can find in this market research about the Data and Analytics category. Receiving this insights will give you a better understanding about your competitors and what they offer.

Discover right away the potential of this Udemy market.

Udemology, the science of Udemy!

Publié dans : Marketing
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Udemy Market Research Data and Analytics by Udemology

  1. 1. Udemology The science of Udemy Market Research Report: Data & Analytics By: www.udemology.com
  2. 2. 1 About Udemology Udemology.com provides facts, figures and reports about Udemy. All this information is intended to help out course instructors to succeed and supporting the Udemy Community. Market Research This market research will provide any course instructor information about the Web Development category. Are you planning to make a course in this category? Please read on!
  3. 3. 2 Why Should You Do Market Research? Perhaps you are just wondering why you should even bother to do this. The goal of market research is giving insight in your market. You want to validate that the “product” or “course” you produce will sell. If you discover during your research that this will not succeed, well than look for another topic. In this research we at Udemology will give our personal opinion. You do not have to agree it, but we will make sure you understand what we are doing during this research!
  4. 4. 3 The questions we will analyze In the market research we will give you answer on the following questions: 1. How many courses are available in this market? 2. How many competitors are in this market? 3. What is the average price for a course? 4. How many students bought a course? 5. How many students does a course have on average? 6. Who is the largest competitor? 7. What would be my earning potential if l will create a course in this segment? And finally the Udemology conclusion! Is this a market to get in too YES or NO?
  5. 5. 4 1. How many courses are available in this market? Many people see competition as a curse. In reality competition is a healthy sign of capitalism. Competition is a sign that the market you are in is financially healthy. More courses equals to more money that can be made. How many courses in this category? In total 101 courses are available in the market. That is a great deal of courses.
  6. 6. 5 2. How many competitors are in this market? The Data & Analytics market in Udemy has 57 competitors. You might already notice that many competitors are offering more than one course. In total there are 101 courses, and 57 competitors offering courses.
  7. 7. 6 3. What is the average price per course? In the Data & Analytics market of Udemy there are prices ranging from $0 all up to $299 . The price difference is huge, but on average the price for a course is $91. That is a decent price.
  8. 8. 7 4. How many students bought a course? In total 66,714 students have enrolled. That is a large amount. Please note that we did not extract the total free courses that students followed. The amount of free students is quite huge in this market. Over 24,575 students enrolled for a free course. That is 36.8% of the entire market that follows a free course (24,575 / 66,714 x 100%). Only 42,139 students enrolled for a paid course.
  9. 9. 8 5. How many students does a course have on average? You already start to realize the market size is quite large. Now we will measure the average per course. The easy way is to divide the amount of students by amount of course. That is 661 students (=66,714 / 101). On average a course receive 661 students. Please note that in that calculation we included the free students. Want to know how much the paying student is? That is 458 paying students (=42,139 / 101 – 9 free courses). We reduced the 101 courses to 92 because 9 courses were free.
  10. 10. 9 6. Who is the largest competitor? In this part we will analyze our biggest competitor in Data & Analytics. We measure that based on the amount of students per competitor. Well here you have the top 3: Number 1: Courses by Ala Shiban. They have 1 courses and have 9,600 students.
  11. 11. 10 Number 2: Courses by Martin Tutorials. They have 5 courses and 8,843 students.
  12. 12. 11 Number 3: Courses by EduCBA IT Academy, with a total of 7,485 students and has 5 course.
  13. 13. 12 7. What would be my earning potential if l will create a course in this segment? This is probably the most important question you would like to know. Based on all the numbers and facts we have a clear idea about this market. The average that you can earn would be the average selling price x average amount of PAYING students. That is $41,486 (= $91 x 458). This is a large amount to earn. Please note that we do not consider the affiliate calculation. That would take at least 50% to 75% per sale.
  14. 14. 13 The Udemology conclusion! Is this a market to get in too YES or NO? Now you saw all the facts and might wonder. Is this market really valuable YES or NO? This is the Udemology answer: Based on the earning potential, the earning would be $41,486 – 50% (commission for Udemy). It would make an average amount of $20,743 . This is a limited valuable market to get started. The Data & Analytics market on Udemy is could be worth your time.
  15. 15. 14 Just look at all the numbers: - $91 per course which is high. - The amount of free students (36.8%) is below average. - The amount of competition is limited. A very high rate of competitors would mean that your market is huge. The Udemology conclusion is: We do recommend to search for other markets first. This market has a very low rate of free students, which means people are willing to pay.
  16. 16. 15 Is this Market Research valuable to you? And do you want more? Sign up for the Udemology Research Letter and receive more Research Letters in your mailbox. Click the red sign up button. Udemology: Udemology has only one main goal, and that is to create content that provides maximum value to every course instructor. Udemology, the science of Udemy! Sign up for the Udemology Research Letter
  17. 17. @ Udemology.com The #1 Udemy resource site that provides data, statistics and reports about Udemy for course instructors. © All right reserved by Udemology Nicky Wong Nicky Wong is the creator of Udemology. A true Data Analyst. © All right reserved by Nicky Wong
  18. 18. D Disclaimer The data in this research is based on (current) asking prices. We do not distinct students that bought the course for a discount, Udemy Promo, or enrolled thru free vouchers. That data is not available but we are working hard to develop this data in the future.

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