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Facebook Marketing,[object Object],Jenn Mathews,[object Object],President,[object Object],Wappow, Inc,[object Object],Pages, Groups, Events, Ads, Oh My…,[object Object]
Who am I?,[object Object],Twitter.com/SEOGoddess,[object Object],Facebook.com/SEOGoddess,[object Object],Facebook.com/theSEOGoddess,[object Object],SEOGoddess.me,[object Object]
We’ll be Covering:,[object Object],[object Object]
Setting up a Page 
Getting People to 'like' your Page
Groups, Events, etc
Setting up Facebook Ads
Facebook and your website,[object Object]
Maslow’s Hierarchy of Needs,[object Object],The Desire or Need to be Social,[object Object],Individuality – ,[object Object],   Creativity, Spontaneity,[object Object],Respect – ,[object Object],   Others , Self, Confidence,[object Object],Relationships – ,[object Object],   Friendship, Family, ,[object Object],Security – ,[object Object],   Employment, Health, Family,[object Object],Necessities – ,[object Object],   Breathing, Food ,Water,[object Object],David Evans Ph,D, - Emerging Media Conference http://wppw.me/5ZRwL ,[object Object]
Segmentation,[object Object],Creator,[object Object],[object Object]
Video
AdminSocialite,[object Object],[object Object],Commentator,[object Object],[object Object]
Comments
Answers QsResearcher,[object Object],[object Object]
Setup Alerts
SearchesSpectator,[object Object],[object Object]
Listens Podcasts
Watches Videos
Read Forums
Read Reviews
Follows on TwitterOthers,[object Object],Creator,[object Object],Commentator,[object Object],Socialite,[object Object],Spectator,[object Object],Researcher,[object Object]
Elements of Facebook,[object Object],Page,[object Object],Event,[object Object],Group,[object Object],App,[object Object],Ads,[object Object],Questions,[object Object],Profile,[object Object],Photo,[object Object],Poll,[object Object],Video,[object Object],Link,[object Object]
Account?,[object Object]
Image,[object Object],-jpgs are better than png or gif.,[object Object],-250x250 or longer (Image will be resized),[object Object],-From website grab Image URL,[object Object]
Invite People,[object Object],-Invite friends,[object Object],-Import Contact in a .csv or email account,[object Object]
Website and About,[object Object]
Image Properties,[object Object],225,[object Object],-Click Image,[object Object],-Click “Edit Thumbnail”,[object Object],-Move around to place,[object Object],-or Scale to Fit,[object Object],Download Template,[object Object],http://wpw.gd/Facebook-Page-Image-Template.psd,[object Object]
Applications,[object Object]
Getting ‘Like’s,[object Object],What’s the point of having a page that no one ‘Like’s?,[object Object]
Ways to get ‘Like’s,[object Object],Invite Friends,[object Object],Post a Status Update,[object Object],Place of Employment,[object Object],Add to a Website,[object Object],Landing Tab,[object Object],Run Ads,[object Object],Upload and Tag Photos/Videos,[object Object],Promotion,[object Object],SMS,[object Object],Traditional Media,[object Object]
Invite Friends,[object Object],Go to your Page ,[object Object],Click “Invite Friends”,[object Object]
Status Update,[object Object],Announce your new page,[object Object],Tag the page in your updates,[object Object]
Add as a Place of Employment,[object Object],Set it up in your profile ,[object Object]
Add to a Website,[object Object],Grab the Code,[object Object]
Plugins,[object Object],Paste the URL of the Page in the field,[object Object],Choose width,[object Object],White or black background,[object Object],Faces Yes/No,[object Object],Border – color,[object Object],Show Stream Yes/No,[object Object],Header Yes/No,[object Object]
Grab the Code,[object Object],Copy and Paste the code into your website html.,[object Object]
Landing Tab,[object Object],Create a Unique Tab,[object Object]
Default Tab,[object Object],Click “Edit Page:,[object Object],Click “Manage Permissions”,[object Object],Set the “Default Landing Tab”,[object Object]
Run a Facebook Ad,[object Object],Say ‘Like’ Us,[object Object]
Photos,[object Object],here,[object Object]
Videos,[object Object]
Promotions,[object Object],Giveaways,[object Object],Contests,[object Object],Inside Stuff,[object Object]
SMS – Text Message ‘Like’ing,[object Object],TXT 32665 (FBOOK) ,[object Object],“like yourusername” (without quotes),[object Object],Try it now:,[object Object],Send a txt message to 32665,[object Object],Message: like Wappow,[object Object]
Traditional Media,[object Object],Signs,[object Object],Flyers,[object Object],Mailers,[object Object],Business cards,[object Object],Television,[object Object],Radio,[object Object]
Events,[object Object],Setting up an Event,[object Object],Promoting Event,[object Object],Messaging Attendees,[object Object]
Setting up an Event,[object Object],Go to “events”,[object Object],Click “Create an Event” button,[object Object]
Enter Information,[object Object],Add Event Image,[object Object],250x225 (up to 600),[object Object],When (Date/Time),[object Object],Name/Title,[object Object],Ad Title worthy,[object Object],Location,[object Object],Info,[object Object],Keep link towards top,[object Object],Summarize,[object Object],Value Props ,[object Object]
Message Guests,[object Object],Attending,[object Object],Maybe Attending,[object Object],Not Yet Responded,[object Object],Not Attending,[object Object]
Message Comes From:,[object Object],Event,[object Object],Shows up as You,[object Object]
Run a Facebook Ad,[object Object],Point to Event,[object Object],Social Actions,[object Object],Encourage attendance,[object Object]
Groups,[object Object],Company,[object Object],Product,[object Object],Interest,[object Object],Location,[object Object]
Watch out for:,[object Object],Users Automatically Added,[object Object],Users get Emails,[object Object],Syncs with Chat,[object Object]
Really Pissed,[object Object],How to Avoid:,[object Object],Add a few friends ,[object Object],Post valuable content,[object Object],Spark discussion,[object Object],Explain how to ,[object Object],Turn off Chat,[object Object],Stop Emails,[object Object],Remove if Requested,[object Object],Description Short/Friendly,[object Object]
Lots of Emails…,[object Object],SUCKS,[object Object]
Create Doc: Group Directions,[object Object],This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc.,[object Object], ,[object Object],If you were added to the group an have no idea who added you or why you are here there are a  few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it.,[object Object], ,[object Object],You where added:,[object Object],To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" ,[object Object],Group Chat:,[object Object],If you don't want to deal with Chat then de-select the "send me group chat messages". ,[object Object],You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group",[object Object], ,[object Object],Adding Friends:,[object Object],Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.,[object Object]

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