In the first of SEOReseller's “Boost Your Business” Webinar series, CEO Itamar Gero and GM Bernard San Juan III share insights on how SEOReseller partners can turn their businesses into Powerhouse Agencies. By taking a look at three of the fastest growing partners they've had over the years, and noting the qualities and habits these partners had that led to their growth, they'll provide a roadmap to breakthrough success. Read the full recap here: https://goo.gl/Nvf9qZ The presentation deck is available under the resource center: http://goo.gl/DdX4H8

1. Boost Your Business!
Be a Digital Agency Powerhouse
in Less Than a Year
WITH

2. Itamar has been a programmer for over 20 years and made his first
million from the web at 27. With vast experience in web development,
marketing and business, he founded
SEOReseller.com to help others achieve success online.
In 18 years Bernard has started 4 companies, taken 3 web-based
companies to multi-million dollar status, launched over 300
websites, and has managed over a thousand marketing campaigns.
Meet Our Panelists
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
TOLL-FREE 1-800-250-6106 | US (415) 625-9700
UK (44) 203-769-7710 | AU (02) 8484-1116
itamar@seoreseller.com
/itamargero
bernard@seoreseller.com
/bernardsanjuaniii
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3. Discussion Outline
• Feature Refresher and Updates
• Case Study on challenges faced by three of the top partners of SEOReseller:
• Client Acquisition and Retention
• Scaling the business
• Enabling Powerhouse Capabilities
• Insights from the Case Study
• Powerhouse Foundations
• PRO-Tips
• Q&A Session
Up Next:
Coming This Month
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with

4. What’s Next:
White Label Dashboard Setup
Coming This Month
Fast turn-around time with instant
mock up and proposal generator
in the dashboard; improved two
week streamlined development
process
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
bit.ly
Control and manage your
clients’ reputation online
and help them drive
positive reviews to their
business listings with a
unique new system

5. White Label Dashboard Setup
• Set your dashboard
subdomain
• Brand your dashboard
with your company logo
• Set the dashboard color
scheme to match your
brand
http://bit.ly/getsked
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Instant Website Audit
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6. Instant Website Audit
• Instant sales pitch
material
• Free for everyone
– No limit
• Top partners run
dozens
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Local Reputation Manager
bit.ly

7. Local Reputation Manager
• Add value by showing
clients their online
visibility and
reputation by
listening to their
customers’ feedback
real time across
various channels
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Case Studies: PRO Tips on how to gain and retain new clients
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8. Agency Growth Factors
A Case Study on Three of Our Top Partners
Feel free to send your questions to our panelists via
chat and we’ll answer them during the Q&A portion
Up Next:
Agency Growth Factors| Case Study#1
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William, Business Development

9. Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
APPROACH
• Web design is a revolving door.
• Monthly sales stuck between $0k-
$5k
• Started upselling SEO to existing base
• Found a provider that would take the time to educate him
• Talked to his project manager bi-monthly
Agency Growth Factors: Case Study #1
PARTNER
• Webmaster by trade, no SEO skills
• Started from a relative’s professional
network
• Core Business = selling websites
RESULTS
Grew to $37k retail
in 8 months
$0-$5k
8 months
$37k
CHALLENGE
Up Next:
Agency Growth Factors | Case Study#2
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10. Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
APPROACH
• Was his own project manager,
customer service, and salesman
• Great salesmanship but no SEO
Mastery
• Relied heavily on technical audits as a sales tool
• Used the dashboard to reduce customer support
• Encouraged a friend to hop on board as partner
Agency Growth Factors: Case Study #2
PARTNER
● Worked at an Internet Marketing
company, had sales background but
not technical
● Left his day job when doing $10k-
$15k Retail (~$5k spent with us)
RESULTSCHALLENGE
Grew to approx $150k
MRR in less than a year
$10-$15k Less than
1 year
$150k
As a bonus, we
flew him to the
Philippines twice
Up Next:
Agency Growth Factors | Case Study#3
bit.ly

11. Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
APPROACH
• Indiscriminately took any project
• Relied on freelancers for timely
execution & delivery
• Managed different groups in
different time zones
• Looked for all in one solution and joined our program with
5 clients.
• Took a dedicated project manager off the bat (needed
SME+Support).
• Focused on a niche, focused locally
Agency Growth Factors: Case Study #3
PARTNER
● Lost his job
● Tapped his professional network
(a nationwide list)
RESULTSCHALLENGE
5 clients
6 months
$60k
As a bonus,
flown to Manila
once; visiting
again in 2
months
Virtually 0 cancellations
Added 60k (retail) new
accounts in 6 months
Up Next:
Key Insights to Be a Powerhouse Agency
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12. Key Insights to Be a Powerhouse Agency
Establish and expand your network
Leverage on contacts--family, friends, former colleagues--and join organizations,
industry associations, etc.
Charge the care you are ready to give
Don’t be greedy, be reasonable with pricing by marking up based on the value you
give to clients.
Delegate and automate as much as you can
Save time on reporting and have a dedicated person do certain tasks.
Develop your skills and expertise. Be the authority in your niche
Do your homework and take the time to study the industry, methodology and best
practices.
Be a partner, not a technician
You won’t be able to maintain that role and you’ll hit a growth ceiling really quickly.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Campaign Management

13. Campaign Management
Campaign Status and Task Notification
Saves you time following up on execution
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Intake Form

14. Key Insights to Be a Powerhouse Agency
Start Locally
Start creating a successful portfolio locally, then expand your reach.
Focus on a niche
You will be able to understand a niche really well in a short amount of time
and become an authority.
Qualify potential clients and know when to let go
Do a backlink analysis, find out what their yearly budget is & find out their
SEO history.
BUT don't disqualify potential clients too quickly
SEO clients tend to make an emotional buying decision in the first 30-90
days.
Don't try to chase the holy grails
Rather go for multiple little grails. It's very risky to have one client fund
80% of your revenue.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Key Insights to Be a Powerhouse Agency

15. Key Insights to Be a Powerhouse Agency
Scale when you have a solid base of clients
The ratio of time you spend with the client vs. how much they pay should make you profitable.
Always sign a contract
This puts your client into a long-term state of mind. Including a 30 day exit clause will give them peace of
mind.
Get your clients married to the dashboard
This will give you the ability to scale by saving you time on reports.
Leverage networking effects
Speak at events, go to industry seminars & conferences.
Don't give up on your dormant leads
Reconnect with old prospects.
Don't build your own methodology.
Find a reliable provider with a proven methodology to partner with.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
PRO Tips

16. PRO TIPS
Key Take Aways
Feel free to send your questions to our panelists via chat
and we’ll answer them during the Q&A portion
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Taz, Content Writer

17. PRO Tips
CLIENT RETENTION
 Set expectations with clients off the bat, no surprises after closing.
 Meeting frequency; start frequent and lower the volume over time.
There's a lot to show in the first month. Create peace of mind with your
client.
 You have to be the bearer of good news & bad news.
 Know when to give up your hats, even if your partner or employee can
only do 80% of what you can.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
PRO Tips

18. PRO Tips
PRICE POINTS & TERMS
 Mark up should be at least by 2.5. Make the pricing your advantage but
know how to position it.
RETENTION
 Don't flinch in the face of a threat to cancel. Take your time to audit, get
back with you findings. It's not always as bad as it seems. It might be the
client having a bad month.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
PRO Tips

19. PRO Tips
BETTER PRACTICES
 Start your campaign with good keyword selection & consult your Project
Manager.
 Our fastest growing partners run at least 60 automated audits a month.
 Our fastest growing partners are those with a dedicated project manager
with us.
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
Up Next:
Action Plan Assessment

20.  Stay relevant, up to date &
informed on industry trends.
 Invest in omni-channel
solutions.
Freelance Part-Time
• Part-time digital marketing
professional.
• $1,000 to $8000 monthly retail
revenue
• No in-house staff.
• Specialized in one field
• Marketing: Personal network.
 Be the expert and authority
 Focus on sales & client
relationship.
 Diversifying product offering
 Upsell, cross sell. Build scalable capabilities
 Dedicated specialists
 Develop subject matter & tool
mastery
 Be focused locally and within
your industry
What’s Next:
Q & A with the Panelists
Action Plan Assessment
Freelance Fulltime
• Self-employed digital marketing
professional.
• $10,000 to $30,000 monthly
retail revenue.
• 1 to 2 employees.
• Specialized in one field.
• Marketing: Personal network,
social media.
Specialized Agency
• Digital agency focused on
specific digital marketing
services.
• $30,000 to $100,000 monthly
retail revenue.
• 1-5 employees.
• Specialized 1 - 3 fields with
specialists.
• Marketing: Sales team,
professional network, social
media presence, directory
listings, mailing lists.
Powerhouse Agency
• Digital agency offering most if
not all digital marketing services.
• More than $100,000 monthly
reoccurring retail revenue.
• More than 5 employees.
• Specialized in multiple fields with
multiple specialists.
• Marketing: Sales division,
professional network, robust
SEM strategy.
 Establish Network
 Learn to delegate Workflow
 Establish recurring revenue
TO LEVEL UP…
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Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with

21. Schedule a Call
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Feel free to call us at any time for questions.
TOLL-FREE 1-800-250-6106
AUS (02) 8484-1116
US (415) 625-9700
info@seoreseller.com
Boost Your Business! Be a Digital Agency Powerhouse
in Less Than a Year with
bit.ly/getske
Q & A Session