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FREE WEBINAR: The Expert Game Plan For Selling Web Design

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There’s a big difference between selling website design and selling SEO or PPC. The beauty of selling web design is everyone needs it, but how do you close clients? In this Partner Bootcamp Webinar, William Kramer and Timothy Bienvenida will give you the touch points to developing an expert game plan for selling web design.

Find out more about our Web Design services: https://www.seoreseller.com/outsource-web-design

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FREE WEBINAR: The Expert Game Plan For Selling Web Design

  1. 1. WILLIAM KRAMER William has been working for 8 years as a web professional to growing online businesses. As lead of Business Development, he’s helped 24 of our top partners reach 6-digit monthly revenues. /william@seoreseller.com /williamkramerjr TIM BIENVENIDA Tim has dedicated half a decade to being a top-notch digital marketer, salesman, and relationship builder. He has launched and retained more than 500 projects, including those of key partners. /tim@seoreseller.com /timbienvenida bit.ly/setsked TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116
  2. 2. RECAP OF SUCCESS WITH KEYWORDS: HOW TO DO EFFECTIVE KEYWORD RESEARCH In the previous webinar, we talked about how you can win at keyword research to drive more business and value for your clients. • Understanding Your Keywords • User Intent Classification of Keywords • Determining the Ideal Keywords • Keyword Density and Grouping • Challenges in Keyword Selection (and How to Overcome Them) bit.ly/how-to-do-effective-keyword-research TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  3. 3. Customer Management Dashboard (CRM) and Call Tracker Customer Management Dashboard (CRM) Find out where leads are coming from your marketing campaigns and show them to your clients with our built-in Customer Management Dashboard. Call Tracker All calls from all of your digital marketing campaigns, tracked under one elegant dashboard. Contact our Project Managers to join the Beta test. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  4. 4. Our expert game plan for selling web design: • Finding Your Web Design Clients • Developing Your Web Design Sales Pitch • Using SEOReseller's Mockup Builder and Proposal Creator • Selling Our Core Web Design Packages TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  5. 5. Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  6. 6. 1. Check Yellow Pages for local businesses without a website. Do a search query and type in the following search operators. site:yellowpages.com/*mip intitle:auto repair –”website” You’ll see all the businesses on the listing site that don’t have a website. Where do you start your search for web design clients? Niche TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  7. 7. 2. Look for WordPress websites with a specific niche and location in mind. Do a search query. Example: “Powered by WordPress” Dentist New York This will give you a list of businesses with WordPress websites for a specific niche and location. Niche Location TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  8. 8. 3. Install a plugin that allows you to check the site’s mobile-responsiveness. Example: Responsive Web Design Tester • Chrome extension that reflects both the size and the browser of the mobile device. • Get a quick preview of how the website will appear on different devices. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  9. 9. Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  10. 10. You’re not just selling a product - you’re selling a solution. To develop your web design pitch, you need to: 1. Spend time and effort on the right prospect 2. Show clients the value of web design 3. Demonstrate your expertise TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  11. 11. Focus on a niche Figure out what clients you’re selling to Go Local Spend your time, efforts and resources on a niche in your area. Look for easy-to-sell niches. Focus on clients with a local website. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  12. 12. Google is prioritizing mobile indexes. What does this mean for your clients? • More important than ever to make your client’s website mobile-responsive. • Optimizing for speed and integrating AMP technology in web design are a must. To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. - Google Webmaster Central Blog, November 04, 2016 TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  13. 13. 66% of consumers prefer viewing beautifully designed content to something plain. 37% of B2B clients say poor web design causes them to leave the site. Mobile phone search users to increase up to 215.8 million by 2019. 48% of organic searches are done on mobile devices. 72% of searchers use smartphones when looking for information on-the-go. Smartphone users accessing mobile search information to increase up to 98% by 2019 Source: Statista and Adobe (2015-2016) Pro-Tip: If you’re having a hard time convincing clients, throw a few stats their way. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  14. 14. Be the provider. Your expertise matters to differentiate yourself from other providers. Deal with objections: How you handle client objections can say a lot about the value of your service. “We can’t afford a website at the moment.” “I’m already satisfied with how my site looks.” “I’ve had my website for x no. of years and spent a lot of money, I don’t need another website!” Provide them with options, the site will just need the bare essentials and can be broken down into separate project builds. Ask more questions, is the site mobile responsive? Is the design geared towards user experience? If they’re not, ready your stats and show them the opportunities they’re missing. Talk about the differences between a website from before and now and what’s needed to compete against your competitors today. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  15. 15. Simplify the process: Minimize the back and forth; leverage the available technology and resources. Experts Resources Dashboard • Dedicated Project Managers • SEO Specialists • Service Level Agreement • Client brief • Sales guide • Whitepapers • Pitch decks • Mockup Builder • Proposal Creator TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  16. 16. Feel free to send your questions to us via chat and our panelist will answer them during the Q&A portion. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  17. 17. Selling web design has never been easier with the Mockup Builder and Proposal Creator. Mockup Builder and Proposal Creator Mock up Builder • Allows you to design a website straight from your Dashboard. • Provides several mockups for various types of businesses and industries. Proposal Creator • Allows you to generate a branded proposal document that you can attach with your mockups. • Allows you to attach supplementary documents (Example: Service Level Agreement, Frequently Asked Questions, and Client Questionnaire). TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  18. 18. Start designing with these steps: 1. Sign up to SEOReseller to get access to our dashboard. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  19. 19. Start designing with these steps: 2. On the dashboard, go to Proposals and click “Create New Mockup”. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  20. 20. Start designing with these steps: 3. Choose your client’s industry and select the design. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  21. 21. Start designing with these steps: 4. Select the site sections and customize. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  22. 22. Start designing with these steps: 5. Click “Save Mockup” once you’re done customizing. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  23. 23. Create proposals the easy way: 1. Review your business information and edit details as needed. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  24. 24. Create proposals the easy way: 2. Add your client’s information. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  25. 25. Create proposals the easy way: 3. Set your product prices. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  26. 26. Create proposals the easy way: 4. Review the proposal and attach the supplementary documents. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  27. 27. Create proposals the easy way: 5. Click “Generate” once done. Your proposal will be ready in an instant. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  28. 28. Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  29. 29. Impress your clients with fast, SEO-ready websites at a competitive price. Local Web Design Web Design Starter Advanced Web Design WordPress Mobile Optimization Package TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  30. 30. Good, Fast, and Competitively Priced—the no compromise web design solution. What’s the catch? • Get Premium WordPress websites deployed in record time at an unbeatable price Who can you pitch it to? • Local SMBs looking to increase their online presence TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  31. 31. Premium, SEO-friendly websites built specifically for businesses. What’s the catch? • Get full website development with content and logo creation. Who can you pitch it to? • Small to medium businesses looking to increase their presence online TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  32. 32. A premium, built-for-SEO Web Design Solution executed by a team of experts. What’s the catch? • Showcase a high-end, SEO-friendly web design solution with our expert developers to back you up. Who can you pitch it to? • For larger businesses, e-commerce, or clients with more complex website needs TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  33. 33. WordPress websites optimized to improve mobile- friendliness and performance What’s the catch? • Provide clients with a value-added solution to increase the mobile-friendliness of their website. Who can you pitch it to? • Clients with a WordPress website TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  34. 34. Feel free to send your questions to us via chat and our panelist will answer them during the Q&A portion. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  35. 35. On-demand web development or graphic design for WordPress websites What’s the catch? • Get additional hours for web development or graphic design. • A great starter pack to get your feet wet with working with the client. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  36. 36. Hands-off, SEO-friendly hosting for WordPress websites What’s the catch? • Supercharged value with premium, secured, and built-for-SEO hosting to match your web design services. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  37. 37. • Online listings are a gold mine for potential web design clients. • When developing your sales pitch, remember these: • Spend time and effort on the right prospect. • Show the value of your web design business. • Demonstrate your expertise. • Leverage the available technology: SEOReseller’s Mockup Builder and Proposal Creator. • Know the web design products you’re selling by heart - SEOReseller’s core Web Design Packages. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 bit.ly/setsked
  38. 38. Web Design Pitch Kit  Local Web Design Pitch Deck  Local Web Design White Paper  Local Web Design Sales Guide  The Expert Game Plan for Selling Web Design Training Guide  Client Prospecting Sheet Sign up or log-in to the Resource Center to download this free Pitch Kit. https://account.seoreseller.com/signup SPECIAL OFFER Buy web design for your site, and we'll give it to you for free once you sign your first client. - Local Web Design Package - Applicable to SEO, Web Design and Local Bundles for your clients. - Valid for the first 3 months How does a FREE optimized local website sound?
  39. 39. Schedule a Call Feel free to call us at any time for questions. TOLL-FREE 1-800-250-6106 AU (02) 8484-1116 US (415) 625-9700 info@seoreseller.com bit.ly/setsked

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