This document profiles Dick Raman, the CEO and founder of BrandReact, Inc. It discusses how local businesses can effectively market themselves in today's digital landscape where smartphones are ubiquitous and traditional advertising channels are less effective. Key recommendations include claiming and optimizing business listings on search engines like Google, focusing on reviews and social media presence, and combining online and offline marketing strategies.

1. Dick Raman,
CEO,
BrandReact, Inc.

2. ! Founder/CEO First
Internet Company to
go Public in The
Netherlands in 2000
! 2005 Moved to US
! Wrote some books
! CEO BrandReact, Inc.
http://Linkedin.com/in/DickRaman

3. • >50% of Americans has a Smartphone
• Increasingly using the phone for
• SMS Text
• Facebook/Twitter
• Local Search
• eMail
• People are spending more and more
time on their phone each day

4. ! Nobody Sees ads anymore:
! The Phonebook
! The Yellow Pages
! TV
! Newspaper/Magazine Print Ads
! Direct Mail
! eMail (<20% even opens it)
! So how can a Local Business present
itself?

5. ! Google, Yahoo & Bing
have introduced:
! Local Search
! Places Pages
! Maps
! …and a new search algorithm!

9. ! Search Results look different
! Local gets preference
! Introduction of Maps
! Searching is mostly Local
! From your Smartphone (GPS Location)
! Using Location in your Browser
! Auto-Detected (IP-address)
! Set by you
! Narrow or Broad

11. ! Google has provided each business
with a FREE homepage.
! >50 million World Wide
! Data from Business registers
! Owners can ‘Claim their page’
! Strict verification:
! Google calls the Business Phone
! Sends a Postcard
! Owner can modify the page

14. ! End 2009 Google
distributed
100.000 window
decals
! QR codes link to
the Business
Places Page

15. ! Favorite Places on Google http://csd.nl/fav

16. ! Search Engine Optimization
! Used to be the only way to be found
! Social Media changed that
! Facebook/Twitter/LinkedIn/YouTube
will prove to work even better
! However with the focus on Local
! SEO remains important
! Smart phones can search in a
different way!

17. ! Still works!
! Your website still has to:
! Refresh content regularly
! Use Site Update Services
! Have backlinks from important sites
! Keyword optimized content
! Metadata
! Title
! Image Alt text
! URL

18. ! Claim your Places Page
! Multiple Locations = Multiple Claims
! Add Geo-Tagged Photos/Videos
! Keyword-rich Business Description
! Use standard categories (5)
! Citations
! Make sure your Name, Address & Phone
! Are everywhere
! Are always exactly the same (From Google)
! Linked to Directions & Maps

19. ! Optimize your page
! Reviews, Reviews, Reviews
! Your business is important when people
talk about it…
! The more good reviews the higher
your rank
! How to get reviews?
! Give good service!

20. ! Consumer always had a voice
! Consumer Advocate Groups
! TV Shows
! With Social Media
! The Masses can be mobilized
! Instantly
! Consumers can damage or break
your Company

23. ! 93% of Americans believe a
company should have a social media
presence
! 85% believe a company should be
active with customers in social
media
! 56% feel a stronger connection with
companies they interact with in
social media
Cone Business, Sept 2008

25. ! Retain Customers
! Acquire Customers
! Reputation/Crisis Management
! Customer Service (in Public)
! Public Relations
! R&D
! Competitive Analysis
! Exceed Expectations

27. ! Effective social listening is not just a
technical issue, it is also a cultural
and business process one
! Involve the whole organization
! Many companies have listening programs
somewhere within the enterprise
! with different tools, goals, success
metrics, training and skills.
! Strong momentum towards enterprise
wide approaches

28. ! Add Value
! Share
! Be Personal
! Ask
! Show your Expertise
! Be Transparent
! Listen
! Be Active

29. ! Contests
! Discounts
! Exclusive Content
! Research
! Surveys
! Combine Online & Offline
! What makes you or your company
interesting

32. If you like a copy of the presentation:
TEXT
‘BrandReact’ + your name + email
to 96362
BrandReact, Inc.
Dick Raman, CEO
http://BrandReact.MOBI
Info@BrandReact.com