The dawn of a decentralized data economy In cities there will be 75 Billion of connected IoT devices by 2030. The availability of IoT real time data through data exchange hubs holds the promise of making our cities smarter, safer, cleaner and more efficient. These are objectives we all share as citizens – but we do not want to give up control over our personal data to achieve them. The question then is – how can IoT and Data Privacy be reconciled? The unexpected answer is – with Blockchain. Blockchain will empower citizens to control access to their IoT live data, significantly increasing their trust & willingness to collaborate in making cities a better place to live.

1. Data Ownership for a new Distributed
and Decentralized Data Economy
Elena Pasquali CEO
elena.pasquali@ecosteer.com

2. Smart Everything And Data Privacy
A Contradiction In Terms?

3. of connected IoT devices
75 billion

4. smarter safer
cleaner
more
efficient

5. How can IoT and Data Privacy be reconciled?
?

6. With Blockchain

7. Based on Consensus Algorithm
Blockchain key feature is Decentralization

8. The benefit of decentralization
it eliminates the need for a
trusted centralized authority

9. ‘Trusted’ Centralized authority
Centralized Contracts execution

10. Decentralized and ‘trustless’ environment
Decentralized Smart Contracts execution

11. will empower citizens to control access to their IoT live data,
significantly increasing their trust & willingness to collaborate in
making cities a better place to live
Transaction Decentralization

12. The Data Economy is centralized
A market worth € 430Bn controlled by a few
US and Chinese players

13. Control over data access is centralized
Data Owner has NO control over
Data Users access to data
Data Broker owner controls
Data Users access to data
Data Users request data access
to the Data Broker owner
Not Granted
Granted

14. By establishing the principle of Data Ownership,
the GDPR lays the foundation of a Decentralized Data Sharing Economy
Decentralized technologies will make dynamic data portability
in real time possible for individuals and companies, along with
various compensation models.
EU Commission, 19/2/2020 COM (2020) 66 final
“
If Data is the new oil,
each of us is the Owner of a small well

15. Data Ownership Platform
Data Broker cannot control
third-party access to data
Data Users request data access
to the Data OwnerBlockchain-based
Data Ownership Platform
Not
Granted
Granted
Decentralizes control over data access
Data Owner has FULL control
over Data Users access to data

16. Revoked
Granted
DOP software implements
Ownership of data streams,
through end-to-end encryption
Data UserData Owner
FrontendBackend
Data Streams
Marketplace
Blockchain-based
Data Ownership Platform
Data Broker Owner has no
control over access to data
Data Users request data access
to the Data Owner
Data owner has full control
over who accesses her data
DATA
TOKENS
PRODUCTS & SERVICES
TOKENS

17. Grant & Revoke
access to your data

18. Get rewarded
for sharing your data

19. Data owners Data consumers
SMART CITY
DATA STREAMS MARKETPLACE
Decentralization and Digital Cities

20. Corporate Data Streams Marketplaces: Utilities
DATA
TOKENS
PRODUCTS & SERVICES
TOKENS
ENERGY EFFICIENCY
MANAGEMENT
SMART GRID
MANAGEMENT
UTILITY BILLING (UN-
REVOKABLE SMART
CONTRACT)
INSURANCES
HOME APPLIANCES
MANUFACTURERS
PREDICTIVE
MAINTENANCE
Control access to
IoT data streams
3rd party broker
Blockchain-based
Data Ownership Platform
Data Streams
Marketplace

21. Corporate Data Streams Marketplaces: Mobility
FLEET MANAGEMENT
CAR MAINTENANCE
HR ADMINISTRATION
TRAFFIC
MANAGEMENT
E-CHARGINGControl access to
IoT data streams
INSURANCE
AUTONOMUS DRIVING
DATA
TOKENS
PRODUCTS & SERVICES
TOKENS
3rd party broker
Blockchain-based
Data Ownership Platform
Data Streams
Marketplace

22. Individuals should be […] empowered to be in control of
their data […] New decentralised digital technologies such
as blockchain offer a further possibility for both individuals
and companies to manage data flows and usage, based on
individual free choice and self-determination.
“
EU Commission, 19/2/2020 COM (2020) 66 final

23. Let us build it together
A new
Decentralized Data Economy

24. Elena Pasquali
CEO
elena.pasquali@ecosteer.com
Thank you!