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13-Ways-to-Differentiate-Your-Business.pdf

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13-Ways-to-Differentiate-Your-Business.pdf

  1. 1. 13 ways to differentiate your business https:/ /the.intentionalbranding.company Base idea Notes Your specific differentiator: Go deep and be specific 1. Our product/service is unique This can work if you have something really different in your industry – as long as it matters to your customers 2. Our customers are noteworthy If you have some high-profile customers, their social proof might be a good differentiator 3. We’re the biggest If you can lean into “biggest because we’re the best” then this might be a good starting point 4. We’re local Be careful with this – it’s overused and so only look at this if it really matters to your customers. And then: how & why does it matter? 5. We’re convenient Are you the easiest to deal with? How? 6. Our low pricing If you’re going to use this then go hard – think about the branding behind Chemist Warehouse and JB Hi-Fi 7. Our high pricing This can be a statement of luxury or exclusivity and a proxy for quality 8. Our quality This is also overused so if you’re going to choose this one – go all in and be very specific 9. Our wide range Related to convenience – the one-stop-shop can definitely work (like for Bunnings as an example) 10. Our people Is there something unique about your ownership, or the skills & qualifications of your staff? 11. Our personality/attitude Are you quirky? Friendly? Funny? Irreverent? 12. Our small size Small can mean caring, dealing directly with the owner, personalised service 13. Our cause Only use this if you’re authentically aligned with a cause or movement

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