1.
An Introduction to B Corp
Certification
WHAT IS IT?
Certified B Corporations
(B Corps) are businesses
that meet the highest
standards of verified
social and environmental
performance, public
transparency, and legal
accountability to balance
profit and purpose.
These are businesses that are leading the
way in changing our economic system
to positively impact all stakeholders —
workers, communities, customers, and our
planet — not just shareholders.
B Corp Certification is managed and
awarded by the nonprofit B Lab. To be
eligible for Certification, a company must
be a for-profit entity and have at least one
year of operations. To maintain Certified
status, a company must re-certify every
3 years and pay the annual Certification
fee. B Lab measures not only the positive
impact of a company’s operations but also
assesses its potential negative risks. Our
community includes over 4,000 B Corps in
over 75 countries and over 150 industries,
ranging from single-person small
businesses to large public multinationals.

2.
WHY SHOULD I DO IT?
B Corp Certification is the most credible
package to pull together your legacy,
leadership and innovation in one cohesive
narrative. Certifying as a B Corp can help
your company in several ways:
Join a Global Movement
B Corps work collectively across borders to
address our globe’s most pressing issues.
Differentiate from Competitors
The B Corp seal differentiates good
companies from what is just good
marketing.
Grow Your Business
B Corp enriches your pitch to mission-
aligned customers, suppliers, and business
partners.
Benchmark & Improve Performance
The B Impact Assessment helps your
company set goals, track performance, and
engage other departments along the way.
Attract & Engage Talent
Now, more than ever, workers are choosing
to work for companies that reflect their
values.
Protect Your Mission
The B Corp legal standards bake the values
of the company into its DNA and ensure
that profit isn’t the only bottom line.
Shift the Capital Markets
B Corps have proven that long-termism is
viable and necessary.
488%
increase in
news attention
to B Corps in
2020 compared
to 2019.
[B Lab]
3x faster growth
in sales.
[The Business Case
for Caring, CircleUp]
2x employee
engagement
vs. ordinary
business.
[B Impact
Assessment Data]
United States
& Canada
B Lab is transforming the global economy to benefit all people, communities, and the
planet. We certify companies—known as B Corps—who are leading the way.
usca.bcorporation.net | certify@bcorporation.net | @BCorpUSCan

3.
HOW DO I DO IT?
The Certification process includes a review
of your business’ performance, with
tailored steps and approaches for different
types of companies. Certification includes
three main components:
Achieve a Score of at Least 80 points
on the B Impact Assessment
The assessment measures your company’s
performance across 5 key issue areas:
Workers, Customers, Environment,
Community, and Governance. B Lab
will validate your score based on
documentation provided. Your company
must also go through a risk review to assess
its involvement in controversial industries
and practices.
Meet the B Corp Legal Requirement
Usually this means amending your
company’s governing documents,
commiting to consider all stakeholders in
the company's decision-making, not just
shareholders.
Meet the B Corp Transparency
Requirements
Create a public profile and post your score
on the B Corp directory.
Log Into the B Impact
Assessment Today.
CREATE MY ACCOUNT
United States
& Canada
B Lab is transforming the global economy to benefit all people, communities, and the
planet. We certify companies—known as B Corps—who are leading the way.
usca.bcorporation.net | certify@bcorporation.net | @BCorpUSCan