Integrating Analytics + Strategy + Technology

1. Marketing 2.0: Making It Work
Digital Marketing Solutions
Web: sigmamarketing.com Blog: fifthgearanalytics.com
Integrating Analytics + Strategy + Technology — We help clients build better relationships with their customers online
and offline, through both digital and traditional direct marketing channels. Our consultants, analysts and technologists
collaborate on your challenges under one roof to create solutions driven by customer insights and focused on smart,
practical implementation: We make multichannel marketing work.
Multichannel Campaign Management Online/Offline Technology Integration
Optimized message delivery across multiple channels requires Achieving CRM 2.0 requires next-generation management of
new technologies, skills and processes, and SIGMA’s team online and offline data and technologies. SIGMA’s 25 years of
delivers all three. As technology integrators, we bring data integration experience brings together data from the first
together the tools that make dynamic multichannel campaigns visit to the latest purchase. Our data facility houses databases
possible — from data hygiene to the delivery of highly dynamic and technology solutions that incorporate ecommerce,
messaging, from pilot to full implementation. SIGMA’s team behavioral, Point of Sale, marketing, and social engagement
will deliver a solution that fits where you are today — and help data about our clients’ customers and prospects — all designed
you move to the next level. to deliver better brand experiences from marketing and sales.
Digital Sales Enablement Web Analytics
We bridge the gap between marketing and sales. Arm your Discover a complete view of your customers by integrating
organization’s sales force with access to the same targeting, site analytics with data captured from other channels. SIGMA
insights and selling strategies that your marketing team uses to analysts use predictive and segmentation techniques
increase revenue. SIGMA’s Digital Sales Enablement Solutions with web analytics to define KPIs and track key metrics, refine
deliver online intelligence and highly targeted strategies directly your online tactics, and give credit to your various initiatives,
to your sales forces or connects to your CRM system to enable across multiple channels.
the most effective sales and retention efforts.
For more information about SIGMA’s digital marketing solutions, call 888-277-9837.

2. Marketing 2.0: Making It Work
Digital Marketing Solutions
Web: sigmamarketing.com Blog: fifthgearanalytics.com
SIGMA’s Digital Marketing Team manages the complexity of multichannel campaigns with an eye on ROI. Integrating online and
offline data and technology, we enable relevant, real-time messaging where and when your customers want to engage. Our
marketing analytics create customer intelligence from data collected across the Web, in-store, or from your partners. Insights drive
relevance: online, in the mailbox, on the phone, and during the sales call.
Digital Marketing Solutions Clients
Multichannel Campaign Management
• Campaign management technology assessment and implementation
• Messaging strategies for dynamic online and offline message delivery
• ChannelSMARTSM messaging solution
• Online and offline campaign design and execution
• Integrated multichannel campaign analysis and reporting
• Integration of ad, search and social campaigns
Online/Offline Technology Integration
• Hygiene and integration of offline, online and 3rd party data
• Marketing technology tools integration
• Social media monitoring solutions
• Community platform solutions
Digital Sales Enablement
• Customized sales portals
• Multichannel demand generation and lead management
• Sales force automation systems integration
• Channel data integration
• B2B prospect databases
• B2B analytics
• Channel and reseller support systems
• Nurturing and trigger programs
• Distributed marketing technology integration
Web Analytics
• Definition of KPIs and metrics
• Visitor segmentation and analysis For more information about SIGMA’s
• Funnel and conversion analysis digital marketing solutions, call
• Site audit and optimization
• Behavioral targeting
888-277-9837.
• Revenue attribution
• Online and offline campaign analytics
• A/B testing
SIGMA Marketing Group
One Cambridge Place
1850 Winton Road South
Rochester, New York 14618
888-277-9837