Presentation by Greg Nemeth of EY to SIKM Leaders Community on June 21, 2016

1. Social Collaboration: A Path to Business
Value
June 2016

2. Page 2
Who is EY
EY is an organization of
member firms operating
in 150 countries.
► We collaborate globally to offer
audit, tax, transaction
and advisory services.
► Each service line has a wide,
diverse range of business units
and offerings.
► Our organization is constantly
growing and evolving.
We compete in a market
where insights are the
product: knowledge
is and will be a
key differentiator.

3. Page 3
Current state of social collaboration at EY

4. Page 4
Know your organization
Given our environment,
an initial strategy for
responding to risk
concerns was critical.
Risks
► Client confidentiality
► Brand and reputation
► Information security
► Data privacy
Automated
monitoring
Auditing
Access
management
Data
purging Moderation
Terms
of use

5. Page 5
Be intentional with your social
strategy …
Outcomes
Leader
engagement
Resourcing for
engagements
Awareness
across lines of
business
Personal brand
building
Quick
collaboration
On-boarding Expertise
location
Informal team
communications
Scenarios
Increase
competitiveness
Create high-performing
teams

6. Page 6
… and define success
IndiaUSAustraliaUKAustralia
Quick collaboration
Awareness across lines of business
Leadership engagement
Expertise location
Resourcing for engagements
Personal brand building

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We see three key levers of adoption,
engagement and business value
Clarity of purpose
High quality community management
Measurement and iteration
1
2
3

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Clarity of purpose
One mechanism to achieve clarity is through our
approach to group management.
► Strategic – purpose is directly aligned with the overall strategy
► Visible – heavily promoted and obvious to users
► Vital – mutual responsibility for long-term success
► Expedient – focus on day-to-day needs and may not persist
► Organic – user initiated and managed
Tactical Groups
(bottoms up approach to social)
Verified Groups
(top-down approach to social)

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High quality community management
We see a direct correlation between group success
and the quality of community management.
0
1
2
3
4
0
2
4
6
8
10
12
14
16
18
20
Q1 Q2 Q3 Q4 Communitymanagementeffectiveness
Aggregategroupeffectiveness
Community management correlation
Top Q Bottom Q CM top CM bottom
Key success factors:
► Authenticity
► Training
► Mentoring
► Accountability

10. Page 10
Measurement and iteration
Adoption
Engagement
Value
► Monthly adoption tracking with leadership of
key lines of business
► Self-serve reports to break down adoption
and raw activity
4
8
1 2 3 4 5
► Quantitative and qualitative scorecards
► Peer comparisons pegged to a maturity model
► Dashboards for leadership
$X.Xm
Actual revenue
generated
► High-impact examples of social success
► Link engagement with tangible business value
► Reinforce and debunk any negativity
+
=
Meaningful measurement is critical to inform and drive
future activity.

11. Page 11
Keys to sustained success
2
Be intentional with your strategy and define success
Start with a strategy focused on the outcome – the business value social
will generate.
3
Use the levers to your advantage
Incorporate the three levers to drive successful adoption, engagement,
and business value.
1
Know your organization
Understand the factor in the key aspects of your organization, culture,
people.

12. Page 12
Social Collaboration: A Path to Business Value
Date published: June 2016
For further information, please contact:
Greg Nemeth, EY Knowledge
+1 216 583 2178
greg.nemeth@ey.com
Produced by Global Markets — EY Knowledge.

13. EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory
services. The insights and quality services we deliver help build trust
and confidence in the capital markets and in economies the world
over. We develop outstanding leaders who team to deliver on our
promises to all of our stakeholders. In so doing, we play a critical role
in building a better working world for our people, for our clients and
for our communities.
EY refers to the global organization, and may refer to one
or more, of the member firms of Ernst & Young Global Limited, each
of which is a separate legal entity. Ernst & Young
Global Limited, a UK company limited by guarantee, does not
provide services to clients. For more information about our
organization, please visit ey.com.
© 2015 EYGM Limited
All Rights Reserved.
1509-1666225
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This material has been prepared for general informational purposes
only and is not intended to be relied upon as accounting, tax, or other
professional advice. Please refer to your advisors for specific advice.
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