1.
Nigel Pickford
Director, Market Insight,
SITA
IT TRENDS 2013,
AN AIRLINE VIEW

2.
Survey Introduction
IT TRENDS 2013,
AN AIRLINE VIEW

3.
SITA SURVEYS: BACKGROUND & METHODOLOGY
Passenger Self-
Service Survey
• In association with Air
Transport World
• Over 2500 passengers
interviewed @ 6 major
airports
• Airports included: Atlanta,
Frankfurt, Abu Dhabi,
Beijing, Mumbai, Sao Paulo
Airline IT Trends
Survey
• In association with Airline
Business
• Airlines representing
majority of the world
passenger traffic
• Responses from all major
regions and airline tiers
• In association with Airline
Business
• Responses from airports
operators representing
airports
• Responses covering
all major regions
and airports
sizes
Airport IT Trends
Survey

4.
REPRESENTING 50% OF GLOBAL
PASSENGER TRAFFIC

5.
IT Spend & Priorities
IT TRENDS 2013,
AN AIRLINE VIEW

6.
IT SPEND 2013 UP AS AIRLINE REVENUES
CONTINUE TO GROW

7.
REGIONAL DIFFERENCES HINDER
GLOBAL RECOVERY

8.
BY 2016
• Airlines will maximise revenue opportunities and relevancy for
passengers – selling more, directly through mobile & kiosks
• Mobile services will become mainstream and extend across the
entire passenger journey offering more choice for the passenger
• Airlines will have much deeper business insight – offering more
tailored services to passengers and better visibility of operational
performance

9.
Thomas Knierim
Senior Analyst, IT Trends,
SITA
IT TRENDS 2013,
AN AIRLINE VIEW

10.
Ancillary sales channels
IT TRENDS 2013,
AN AIRLINE VIEW

11.
ANCILLARY SALES: INCREASING
DEPENDENCE ON DIRECT CHANNELS

12.
SALES ON MOBILE ACCELERATING –
SOCIAL MEDIA STRUGGLING
By 2016,
14%
of sales through
mobile, social
media and kiosks

13.
MOBILE APPS FOR ANCILLARY SALES
TO BECOME MAINSTREAM
By 2016,
10%of ancillary revenue
through mobiles apps

14.
By 2016…
Airlines will maximise revenue opportunities and
relevancy for passengers – selling more directly
through mobile & kiosks

15.
By 2016……
Airlines will maximise revenue opportunities and
relevancy for passengers – selling more directly
through mobile & kiosks
…Panel Discussion

16.
Mobile services
IT TRENDS 2013,
AN AIRLINE VIEW

17.
MOBILE SERVICES EXTEND ACROSS
ENTIRE JOURNEY
% already implemented
Additional
%implementedby
2016

18.
THE LANDSCAPE FOR CHECK-IN
IS EVOLVING
By 2016,
8%of passengers won’t
need to check-in

19.
MORE OPTIONS FOR MOBILE BOARDING

20.
MOBILE SERVICES WILL TRANSFORM
AIRLINE OPERATIONS

21.
By 2016…
Mobile services will extend across the entire
passenger journey
Airlines will offer more options for check-in and
mobile boarding
New mobile services will transform airline
operations

22.
By 2016…
Mobile services will extend across the entire
passenger journey
Airlines will offer more options for check-in and
mobile boarding
New mobile services will transform airline
operations
…Panel Discussion

23.
Business intelligence
IT TRENDS 2013,
AN AIRLINE VIEW

24.
PRIORITIES FOR BUSINESS INTELLIGENCE
100%of airlines invest in
Business Intelligence
in the next 3 years

25.
IT ALL DEPENDS ON DATA!
Sales & Marketing
Operational Awareness
Business
Intelligence
Passenger Experience
88%Personalisation
*Airline plans by 2016
90%Mobile – ancillary sales
92%Mobile – Promotions
69%Real-time baggage status to staff
Mobile Flight dispatch/Ramp Mgt59%
Cabin Crew Mobile77%
95%Flight Status Notification
68%Missing Baggage Reporting
Bag status notification61%
Geo-location technology59%
Aircraft Maintenance71%

26.
MULTIPLE CHALLENGES TO OVERCOME
*Airline IT Trends Survey 2012
5%
of airlines see no
challenges with data or
system compatibility
Only

27.
ROI
on BI
BI Best
practice
BI
organisation
Governance
OUR INDUSTRY IS MAKING GOOD
PROGRESS IN SEVERAL AREAS
Fully
accomplished
1
2
3
Self-service
dashboards
Data
quality
Data
access
Data mgt
Required
Latency
4
BIMaturityIndex
Integration across
the business
1
2
3
4
Technical
Infrastructure
Dashboards &
Visualisation
Infrastructure &
Integration
Data access &
quality
0 0Business
& Organisation

28.
By 2016…
Airlines will have much deeper business insight –
enabling more tailored services to passengers
and better visibility of operational
performance

29.
By 2016…
Airlines will have much deeper business insight –
enabling more tailored services to passengers
and better visibility of operational
performance
…Panel Discussion

30.
Industry Insight Sessions: IT Trends
2013, An Airline View
30
Find out more…
www.sita.aero/ittrendshub

31.
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of
the Author. Permission to copy and reproduce content
may be granted by the author, at their discretion, and
by request only.
Source: presentation of Nigel Pickford and
Thomas Knierim, SITA at the 2013 SITA Air Transport
IT Summit, Brussels.
2013 Air Transport IT Summit