With air transport looking ahead to major growth in passenger numbers, what needs to be done to tackle the challenges of capacity? How can tomorrow’s industry be more agile? How might the industry best embrace the end-to-end, proactive and intuitive capabilities of so-called self-service 2.0, as well as better ways of adapting to irregular operations with predictive analytics and A-CDM? And what developments will we see in air transport’s application of tablets and mobile devices, along with wearable computing use by agents? www.sita.aero/surveys The capacity for innovation – tomorrow’s airport experience: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

1. Hacking the Enterprise
@AmericanAir
@peaster
Loyalty
Smart Push
Presence

2. Dumb Apps
Ground Us in the Past . . .

3. Moments
Not transactions

9. Loyalty
Not downloads

10. Loyalty
Not downloads

11. Loyalty
Not downloads

12. Loyalty
Not downloads

13. Loyalty
Not downloads

14. Loyalty
Not downloads

15. Loyalty
Not downloads

16. Loyalty
Not downloads

17. Presence
Not location

18. Beacons

22. What’s Next?

23. Hacking the Enterprise
98%DOMESTIC
FLEET 23D

24. Hacking the Enterprise
Oh
the
Possi-
bilities
@AmericanAir
@peaster

25. DISCLAIMER
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expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request only.
Source: presentation of Philip Easter, American Airlines at the
2014 SITA Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit