Brandon Crist, CEO & Founder, Crist Media Group Twitter Handle: @CristMedia Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.

1. SOCIAL STRATEGY
BRANDON CRIST

2. About Brandon
• Working alongside NPO’s for the past 10+
years.
• Passion for NPO’s

3. Meet Beatrice

4. Social Media Myths
• Social Media is a waste of time
• Social Media is Inexpensive
• Anyone CAN DO IT!
• Social Media is a Fad
• Social Media is ALL you Need

5. FIVE Part Social Strategy
• Goal(s)/Objectives
• Rationale
• Methods
• Tactical Plan
• Best Practices

6. Goals/Objectives
Define SINGLE concept goals
sin•gle – only one in number; one only;
unique; sole

7. Rationale
• Who are you going to talk to?
• What do you want to get out of it?
• When are you going to do the work?
• Where are you going to participate?
• Why are you doing what your doing?

9. The TOP 3 Factors for success
on Social Networks
Source: 2012 Common Knowledge “www.nonprofitsocialnetworksurvery.com”
We asked nonprofits with a presence on commercial social
networks about the underlying reasons for their success,
and we received unambiguous, broad agreement on three
factors:
• #1 (41%) DEVELOPED A STRATEGY.
• #2 (37%) PRIORITIZATION BY EXECUTIVE MANAGEMENT.
• #3 (28%) DEDICATED SOCIAL MEDIA STAFF.

11. Methods
• Listen
– “Someone somewhere has something to say about your
organization!”
• Valuable Content
• Engagement
• Driving Action – Building Contacts
– Know the purpose of each social media platforms
– Utilize each platform by driving action, have a purpose
• Raising Funds - ROI

12. Tactical Plan
• Timeline
• Campaign Details
• Best Practices
• Content
• Schedule

13. Best Practices
• Post Every Day
– Prepare posts in advance to aide you in the posting process
– Posts that are shared above the one scheduled would only provide
extra growth
• Focus on Engagement
– Respond to posts, questions, myths and other communication in a
timely fashion (keep in mind that social media is in real time)
– Have a constant focus to ensure you are providing relevant content

14. Best Practices cont.
• Have a Call to Action
o Always ask/push for a response in the form of a “like”, “share”,
“comment”, “retweet”, “pin”, or click on a link
• Don’t Over/Undersell
o Balance information with asks. 80% being information driven content –
20% being hard sales or asks
• Make it Fun!!

15. Questions?

16. Thank You!
Brandon Crist
www.cristmg.com
brandon@cristmg.com