It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

1. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving

2. #sm4np @sm4nonprofits www.sm4np.org Educational Programs We build digital media capacity through our educational programs in thirteen cities in three countries. Our programs include: • One-day Conferences • Leadership Salons • Free Webinars (1st and 3rd Wednesdays) • Tweetchats (2nd and 4th Fridays)

3. #sm4np @sm4nonprofits www.sm4np.org Consulting Solutions Monthly Content Creation and Curation Community Building and Management Event Marketing Strategy & Event Storming Social Fundraising Campaigns Measurement We craft newsletters, blogposts, tweets, posts, graphics We grow the size of your digital community We help promote and capture the event with live-tweeting, blogging, and visual content We provide a simple strategy and associated collateral We set you up with an analytics dashboard

4. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving

5. #sm4np SM4NP – Your Social Media Consultant

6. #sm4np SM4NP – Your Social Media Consultant

7. #sm4np @sm4nonprofits www.sm4np.org GOAL Provides participants with a clear outline to executing successful online year-end giving campaigns.

8. #sm4np @sm4nonprofits www.sm4np.org Learning Outcomes 01 02 03 Inform and educate about the value of annual giving Knowledge of/ willingness to test online practices in year-end giving efforts Learn to assess effectiveness of appeals and apply lessons for more powerful campaigns and appeals

9. #sm4np @sm4nonprofits www.sm4np.org Who Should Tune-in • Long-time development professionals with new responsibilities in annual giving who would benefit from fresh • Newcomers and intermediate-level professionals in annual giving

10. #sm4np @sm4nonprofits www.sm4np.org Why Year-End Giving? Key time to fundraise for three reasons: 01 02 03 Donors in a generous mood Looking to make tax- deductible donations Donations as gifts and online giving both on the rise

11. #sm4np @sm4nonprofits www.sm4np.org I. Step One:

12. #sm4np @sm4nonprofits www.sm4np.org I. Step One: Set a Goal Meet with your team to define a measurable and achievable objective Decide on the metrics for the objective (likes, shares, dollars raised?)  

13. #sm4np @sm4nonprofits www.sm4np.org Conversion Funnel & The Lie We All Tell Ourselves

14. #sm4np @sm4nonprofits www.sm4np.org II. Step Two:

15. #sm4np @sm4nonprofits www.sm4np.org II. Step Two: Choose a Message/Theme and Gather the Content   Identify the most compelling stories in your organization that support what you are raising money towards Build your content calendar (images, quotes, blogposts, etc)

16. #sm4np @sm4nonprofits www.sm4np.org

17. #sm4np @sm4nonprofits www.sm4np.org III. Step Three:

18. #sm4np @sm4nonprofits www.sm4np.org III. Step Three: Find Out Where Your Prospects Are   Use data/surveys to find out which platforms are people engaging the most Clean up your lists, build lists of influencers/prospects TEST your online donation function (mobile, too!) 

20. #sm4np @sm4nonprofits www.sm4np.org IV. Step Four:

21. #sm4np @sm4nonprofits www.sm4np.org Test It IV. Step Four: Launch the Campaign and Make Adjustments Launch it Make adjustments   Contact your supporters so they know the campaign is ON Give talking points/messaging to staff and volunteers Check-in with team (or leadership) and keep record of trends 

23. #sm4np @sm4nonprofits www.sm4np.org V. Step Five:

25. #sm4np @sm4nonprofits www.sm4np.org V. Step Five: Analyze the Results > Report Out > Rinse and Repeat   Thank each and every person who contributed (and not just donors!) Leverage Google Analytics, Facebook and Twitter insights to get a pulse on the campaign Report to your team about results and lessons learned

26. #sm4np @sm4nonprofits www.sm4np.org Tips and Tricks • Handwritten notes and long-term relationships • Be careful with crowd-funding • Publicity • Matching gifts CAMPAIGN

27. #sm4np @sm4nonprofits www.sm4np.org We’re Here to Help! Feeling stuck? We’ve been there and would be happy to talk to anyone after the webinar concludes.

28. #sm4np Questions

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

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It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving

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