1.
Kate Capossela @thekatecap
@greatnonprofits
The leading developer of tools to inspire and inform

2.
Keneisha’s Story

3.
Do you have at least one client story that you tell donors?
Does everyone in your organization know that story?

4.
Do you have volunteers who have vivid stories to share?
Do you recruit donors online?

5.
Have you asked clients, volunteers, and donors to share their stories?

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What if you let your biggest fans do your marketing for you?

7.
GreatNonprofits has over 250k stories
From over 26k nonprofits!

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Real Heartfelt Stories from Real People

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Real Heartfelt Stories from Real People

10.
Real Stories from Real
People
Real Heartfelt Stories from Real People

11.
Real Heartfelt Stories from Real People

12.
GREATNONPROFITS

13.
GREATNONPROFITS

14.
GREATNONPROFITS

15.
GREATNONPROFITS

16.
GREATNONPROFITS What’s the Need?
Lack of Compelling on-the-Ground Information

17.
GREATNONPROFITS What is the opportunity?
Social platform surfaces community-sourced stories

18.
GREATNONPROFITS The Mission of GreatNonprofits
• Inspire and inform prospective donors and
volunteers
– differentiate between nonprofits
– find trusted nonprofits
– inform giving or volunteering decisions
• Enable great nonprofits, regardless of marketing
budget, to harness their most authentic, effective
advertising--stories of people they've impacted.

19.
GREATNONPROFITS 250K Stories, 26K Nonprofits, 4.3M Views

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Over 4 Million Users

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Where do our stories come from?
Client
21%
Donor
12%
Member
of Public
15%
Prof.
9%
Board
8%
Advisor:
<1%
Former staff:
<1%

22.
GREATNONPROFITS Distribution of Content to 20M
Mobile Apps Foundation Portals
Websites

23.
GREATNONPROFITS Bi-Directional API Enables Stories

24.
GREATNONPROFITS GreatNonprofits City
Pages
• Users are able to search
for nonprofits locally.
• GreatNonprofits utilizes
geolocation to find the
nearest nonprofits or
cities.

25.
50%
Of GreatNonprofits’ traffic is
from
City Pages

26.
GREATNONPROFITS What Makes a Great Story?
• Joy
• Connection
• Simplicity

27.
GREATNONPROFITS What Makes a Great Story?
• Positive framing. We believe in the need for
positive, joyful, human stories to tell the story
• Sharing pictures that reflect the story.
• Asking volunteers and donors to tell their stories.
(50% of volunteers become donors!)

28.
Real Heartfelt Stories from Real People

29.
Real Stories from Real
People
Real Heartfelt Stories from Real People

30.
GREATNONPROFITS Making a Difference for Palante

31.
GREATNONPROFITS Stories in Action: Facebook

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GREATNONPROFITS Stories in Action: Facebook

33.
GREATNONPROFITS Stories in Action: Twitter

34.
Stories in Action: Fundraising Emails

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Stories in Action: Fundraising Letters

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GREATNONPROFITS Scalable Storytelling
Many nonprofits do exceptional work, often unrecognized or
misunderstood, so the ability to share and spread the story to the
mass public is extremely important. GreatNonprofits allows a way
to disseminate information through personal stories and true-life
experiences that others can benefit from.
—Board Member, 2014 Research Study

37.
GREATNONPROFITS Scalable Storytelling
GreatNonprofits focuses on helping people make
great giving decisions through socially sourced
feedback and reviews. – Bill Gates

38.
Joy, Connection, Simplicity

39.
What if you let your biggest fans do your marketing for you?

40.
GREATNONPROFITS
After referrals from friends, stories are the #1 way individuals assess
giving
Home to 250K Stories that Inform and Inspire