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SOCIAL FUNDRAISING:
 best practices & key metrics



 [                    Todd Levy
     Managing Partner of DonorDrive by Global Cloud   ]
                   CONNECT WITH ME ON
AGENDA
Trends in Fundraising

Best Practices

Checklist

Questions
Todd Levy - Social Fundraising
TRENDS IN FUNDRAISING
 and how social media plays a key role
the new
                     DONOR
Small wallets, BIG Networks

Want to know where
their money goes

$50 donor connected to
network of $5K, $10K, $20K
rise of the
MILLENNIALS

Passionate, want to engage physically

History of community service

Have developed extensive social networks
“   I think they’ll be the biggest
    generation yet in terms of
    embracing causes and in terms
    of service.
                                   ”
    Zac Johnson, Children’s Miracle Network Hospitals
everybody’s
          GIVING ONLINE


75%
< 40 yrs old
                      64%
                      40 - 59 yrs old
                                           51%
                                           60+ yrs old




     of donors in age bracket gave online in 2011
               Dunham + Company
BUT HOW BIG IS THE ROLE OF
SOCIAL MEDIA IN DOLLARS?
of final donations came through
13.27%   social media.




                13.3%




                             55.6%
            27.1%




                                     Numbers from DonorDrive
When compared to organic
search Social Media was
responsible for 345% more of
final donations.




         Numbers from DonorDrive
facebook plays the biggest role
       IN DONATIONS


         95.85%
          Facebook                2.2%
                                      Other
                      1.95%
                       Twitter



            Numbers from DonorDrive
people give to
PEOPLE THEY KNOW
Those using Facebook through DonorDrive raised
78% more than those who didn’t

Those who used Twitter through DonorDrive raised
7% more than those who didn’t




                Numbers from DonorDrive
ONLINE & SOCIAL TOOLS
give them the tools & they’ll raise money for you
effective fundraising software makes it
EASY FOR PARTICIPANT & DONOR

    Event sign up, email & tweet in minutes

    Visitors can tweet and like a page

    Automatic social sends when a donation happens

    Fundraising badges allow anyone with web space to
    promote participants & your cause
fundraising badges can be embedded
   ANYWHERE ON THE WEB
THEY’RE DOING THE RAISING
       you amplify it.
Some non-profits are making excellent use
of online fundraising through social media
CLIMATE RIDE
Puts Twitter & Flickr feed on main site
IRISH PUB
Uses Facebook to
promote “Tour De
Shore” training
CLIMATE CYCLE
Sets up laptops at
events for a Google
Hangout
DANCE MARATHONS
Use a hashtag

#ftk “for the kids” hashtag unites
Dance Marathons nationally

Tweeted 7500 times
BEST PRACTICES
encourage them
TO TELL THEIR STORY
Coax participants to
personalize their
Fundraising Pages
with stories, photos
& video
Those that customize their page raise
  20% more than those who didn’t




            Numbers from DonorDrive
MAKE FUNDRAISING EASY.
More participation is directly related to how
simple you make it for participants & donors
MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
COACH PARTICIPANTS ON FUNDRAISING
PROMOTE SUCCESS RESULTS
MAKE IT CLEAR WHERE THEIR MONEY GOES
PERSONIFY YOUR CAUSE

  CMN Hospitals Miracle Kids
monitor your
SOCIAL MEDIA SUCCESS
 Crowdbooster

 Tweetdeck gives you realtime tweet & hashtag monitoring

 Topsy tracks the micro-history of a hashtag in detail

 Bit.ly can create shortened links that can be tracked

 Hubspot has a concise ebook on monitoring social media
talk with millennials
 OVER SOCIAL MEDIA
77% have smartphones

82% have communicated with a cause by
Facebook & Twitter

17% have tweeted from a non-profit event

Millennial Impact Report
CHECKLIST
Get serious about social media
Ask for feedback
Don’t forget about email
Track social metrics
Learn about new donors
LEARN ABOUT
                millennials




Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF
Questions?
VALUABLE RESOURCES
 for social fundraising

     http://bit.ly/MB7nFG

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Todd Levy - Social Fundraising

  • 1. SOCIAL FUNDRAISING: best practices & key metrics [ Todd Levy Managing Partner of DonorDrive by Global Cloud ] CONNECT WITH ME ON
  • 2. AGENDA Trends in Fundraising Best Practices Checklist Questions
  • 4. TRENDS IN FUNDRAISING and how social media plays a key role
  • 5. the new DONOR Small wallets, BIG Networks Want to know where their money goes $50 donor connected to network of $5K, $10K, $20K
  • 6. rise of the MILLENNIALS Passionate, want to engage physically History of community service Have developed extensive social networks
  • 7. I think they’ll be the biggest generation yet in terms of embracing causes and in terms of service. ” Zac Johnson, Children’s Miracle Network Hospitals
  • 8. everybody’s GIVING ONLINE 75% < 40 yrs old 64% 40 - 59 yrs old 51% 60+ yrs old of donors in age bracket gave online in 2011 Dunham + Company
  • 9. BUT HOW BIG IS THE ROLE OF SOCIAL MEDIA IN DOLLARS?
  • 10. of final donations came through 13.27% social media. 13.3% 55.6% 27.1% Numbers from DonorDrive
  • 11. When compared to organic search Social Media was responsible for 345% more of final donations. Numbers from DonorDrive
  • 12. facebook plays the biggest role IN DONATIONS 95.85% Facebook 2.2% Other 1.95% Twitter Numbers from DonorDrive
  • 13. people give to PEOPLE THEY KNOW Those using Facebook through DonorDrive raised 78% more than those who didn’t Those who used Twitter through DonorDrive raised 7% more than those who didn’t Numbers from DonorDrive
  • 14. ONLINE & SOCIAL TOOLS give them the tools & they’ll raise money for you
  • 15. effective fundraising software makes it EASY FOR PARTICIPANT & DONOR Event sign up, email & tweet in minutes Visitors can tweet and like a page Automatic social sends when a donation happens Fundraising badges allow anyone with web space to promote participants & your cause
  • 16. fundraising badges can be embedded ANYWHERE ON THE WEB
  • 17. THEY’RE DOING THE RAISING you amplify it. Some non-profits are making excellent use of online fundraising through social media
  • 18. CLIMATE RIDE Puts Twitter & Flickr feed on main site
  • 19. IRISH PUB Uses Facebook to promote “Tour De Shore” training
  • 20. CLIMATE CYCLE Sets up laptops at events for a Google Hangout
  • 21. DANCE MARATHONS Use a hashtag #ftk “for the kids” hashtag unites Dance Marathons nationally Tweeted 7500 times
  • 23. encourage them TO TELL THEIR STORY Coax participants to personalize their Fundraising Pages with stories, photos & video
  • 24. Those that customize their page raise 20% more than those who didn’t Numbers from DonorDrive
  • 25. MAKE FUNDRAISING EASY. More participation is directly related to how simple you make it for participants & donors
  • 26. MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE
  • 27. COACH PARTICIPANTS ON FUNDRAISING
  • 29. MAKE IT CLEAR WHERE THEIR MONEY GOES
  • 30. PERSONIFY YOUR CAUSE CMN Hospitals Miracle Kids
  • 31. monitor your SOCIAL MEDIA SUCCESS Crowdbooster Tweetdeck gives you realtime tweet & hashtag monitoring Topsy tracks the micro-history of a hashtag in detail Bit.ly can create shortened links that can be tracked Hubspot has a concise ebook on monitoring social media
  • 32. talk with millennials OVER SOCIAL MEDIA 77% have smartphones 82% have communicated with a cause by Facebook & Twitter 17% have tweeted from a non-profit event Millennial Impact Report
  • 33. CHECKLIST Get serious about social media Ask for feedback Don’t forget about email Track social metrics Learn about new donors
  • 34. LEARN ABOUT millennials Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF
  • 36. VALUABLE RESOURCES for social fundraising http://bit.ly/MB7nFG