Video is a powerful tool for creating signal through the noise, and powering your social and fundraising messages. Chris Yates walked through what makes not just a good, but a great fundraising or advocacy video. What story should we be telling, and how to tell it powerfully?

1. @chrisyates11

2. 59% donate money
53% volunteer
52% donate personal items
43% attend charitable event
55% of those who engage with nonprofits
via social media have taken further action

3. Video in email increases click through
rates 200-300%
One minute video = 1.8 Million words
46% of users take some sort of action
after viewing a video
50x easier to achieve a page 1
ranking on Google with a video
Videos are shared 1200% more times
than links and text combined

4. Emotion…
When we care we share

6. Images

8. Event Videos