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Social Media Breakfast Madison
Social Media Breakfast Madison

Slides for presentation by Nick Ring from Engaging Social at Social Media Breakfast - Madison. August 15th, 2012

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EdgeRank CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
EdgeRank Your Fans: CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
EdgeRank The average person on Facebook has 130 friends. They post on average 2.5 times per day. That means more than 325 posts …and that doesn’t include likes, shares, etc. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
“The relationship someone has with your page or content you send out” ABC Company Facebook Page Last 30 Days: High Affinity Ranking Last 30 Days: 1 Comment 6 Comments 0 Likes 12 Likes 0 Shares 2 Shares 0 Page Visits 7 Page Visits Low Affinity Ranking CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
“What content you send out and how people interact with it” ABC Company Facebook Page Content you send out How people interact with it Questions Ranked Highest Comment on it Ranked Highest Photos Share it Videos Like it Ranked Lowest Links Text Ranked Lowest CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
“How long has the content you shared been out there?” ABC Company “What did you think about the Packer Facebook Page game today? ” Average Post has a “shelf life” of about 3 hours CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
The Average Post on Facebook has a “Shelf Life” of 3 hours. 30 25 Total Interactions 20 15 10 5 7am 8am 9am 10am 11am 0 0hr 1hr 2hr 3hr 4hr Engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
The Average Post on Facebook has a “Shelf Life” of 3 hours. 30 +9 25 Total Interactions 20 +18 15 10 5 7am 8am 9am 10am 11am 0 0hr 1hr 2hr 3hr 4hr Engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
Facebook Marketing Conference What are other ways to get more engagement? CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
(even when on Facebook) Short updates between 100-250 characters tend to receive 60% more engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
Post 5x per week If nothing else, be consistent CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
When are people most active on Facebook? Wednesdays @ 11am, 3pm is when Facebook is the most active. The 1st fifteen minutes of each hour get the most engagement. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
Tell customers what you would like them to do… Fill in the blank…, Like this if… Share this… CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
Source: ExactTarget 2011 44% 43% 38% 24% 19% Company Posted Too Wall Too Clogged with Content Became Company Didn't Offer Content Wasn't Frequently Marketing Posts Repetitive and Boring Enough Deals Relevant CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
LINK 252 Interactions. Normal Post: 6
LINK 90 Interactions. Normal Post: 4

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Facebook EdgeRank

  • 1. EdgeRank CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 2. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 3. EdgeRank Your Fans: CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 4. EdgeRank The average person on Facebook has 130 friends. They post on average 2.5 times per day. That means more than 325 posts …and that doesn’t include likes, shares, etc. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 5. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 6. “The relationship someone has with your page or content you send out” ABC Company Facebook Page Last 30 Days: High Affinity Ranking Last 30 Days: 1 Comment 6 Comments 0 Likes 12 Likes 0 Shares 2 Shares 0 Page Visits 7 Page Visits Low Affinity Ranking CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 7. “What content you send out and how people interact with it” ABC Company Facebook Page Content you send out How people interact with it Questions Ranked Highest Comment on it Ranked Highest Photos Share it Videos Like it Ranked Lowest Links Text Ranked Lowest CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 8. “How long has the content you shared been out there?” ABC Company “What did you think about the Packer Facebook Page game today? ” Average Post has a “shelf life” of about 3 hours CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 9. The Average Post on Facebook has a “Shelf Life” of 3 hours. 30 25 Total Interactions 20 15 10 5 7am 8am 9am 10am 11am 0 0hr 1hr 2hr 3hr 4hr Engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 10. The Average Post on Facebook has a “Shelf Life” of 3 hours. 30 +9 25 Total Interactions 20 +18 15 10 5 7am 8am 9am 10am 11am 0 0hr 1hr 2hr 3hr 4hr Engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 11. Facebook Marketing Conference What are other ways to get more engagement? CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 12. (even when on Facebook) Short updates between 100-250 characters tend to receive 60% more engagement CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 13. Post 5x per week If nothing else, be consistent CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 14. When are people most active on Facebook? Wednesdays @ 11am, 3pm is when Facebook is the most active. The 1st fifteen minutes of each hour get the most engagement. CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 15. Tell customers what you would like them to do… Fill in the blank…, Like this if… Share this… CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 16. Source: ExactTarget 2011 44% 43% 38% 24% 19% Company Posted Too Wall Too Clogged with Content Became Company Didn't Offer Content Wasn't Frequently Marketing Posts Repetitive and Boring Enough Deals Relevant CONTACT: 5900 Monona Drive, 4th Floor, Madison, WI 53716 P: 608.819.6359 / info@engagingsocial.com www.engagingsocial.com facebook.com/engagingsocial @engagingsocial
  • 17. LINK 252 Interactions. Normal Post: 6
  • 18. LINK 90 Interactions. Normal Post: 4