1. BRANDING
From strategy to impact
W W W . R E F R E S H , T N

2. &

3. MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE

4. Associations

5. WELCOME TO
OUR AGENCY
Our branding agency specializes in creating
authentic, impactful, and sustainable brands using
unconventional methods and technology.
We specialize in brand strategy, identity, activation,
and experience design to help businesses stand out
and resonate with their audience.

6. WHY
W E E X I S T

7. VISION & MISSION
Vision
Our vision is to be the leading innovator in the branding
industry by crafting unforgettable brand experiences that
truly resonate with their target audience, inspire, innovate,
and leave a lasting impact on the world through our unique
approach of combining unconventional branding methods
and cutting-edge technology.
Our mission at our branding agency is to empower brands to
understand their customers deeper, reach them through
effective branding strategies and create a positive impact on
society. We strive to craft powerful ideas that change
customer attitudes, inspire engagement and bridge the gap
between technology and branding, in order to drive brand
success and make a difference in the world.
Mission

8. WHY
Branding is important

9. Branding in numbers
0,3 sec
the time that it takes to
judge a brand
71 %
online buyers gives a quality
credit to product image
instead of description
91 %
of customers prefer to buy a brand
that seems authentic to them
80 %
increase in notoriety by
adapting a coherent identity

10. VS

11. Branding we hear
Logo
Graphical charter
Product / service

13. This is not a Brand

17. Brand identity
vs
Brand image

18. Brand identity vs Brand image
Brand identity
logo
Brand image
Aesthetic Style
Tagline
Language Tone
Emotion Reputation
Impression
Belief

19. What do we
mean by brand?
MORE IN REFRESH.TN

20. Your brand is what
other people say about
you when you’re not in
the room.
Jeff Bezos, Founder of Amazon.com

21. Branding is the process of
creating a relationship or
connection between a company's
product and emotional
perception of the consumer
Tony Hsieh

22. Graphics
Customer
Experience
Product
Staff
Logo
Messaging
Packaging
Signage
Website
Decor
Branding

23. Branding is the art of creating an
emotional connection between a
business and its audience using
unique, consistent image,
message and experience.

24. I AM A GREAT
LOVER
Marketing

25. I AM A GREAT LOVER
Advertising
I AM A GREAT LOVER
I AM A GREAT LOVER

26. Graphic Design

27. TRUST ME, HE’S
A GREAT LOVER
Public Relations

28. I UNDERSTAND
YOU ARE A GREAT LOVER
Branding

29. it's not what you say
it's what they say it is
Branding

30. Brand identity vs Brand Strategy
Brand
Brand
identity
Brand
Strategy
logo
Name
Colors
Typeface
Offering
Competition
Customers
Purpose

31. Brand identity
• Visual identity
• Brand guidelines
• Verbal identity
• Brand messaging
• Communication plan
• Editorial guidelines
Brand strategy
• Market research
• Brand essence
• Brand positioning
• Brand personality
• Customer persona
• Brand onlyness
• Brand story
• Brand plan

32. let's learn some brand
strategy
By Me

33. Step 1 : choose a Brand
5 Minutes

34. Step 2 : BRAND STATMENT
15 Minutes

35. BRAND
STATMENT
MISSION
VISION
VALUES

36. Customer
persona
What is your target audience and
how can we best reach and connect
with them?

37. Sarah Henderson
CBRE, real estate consulting
AGE: 35
ADDRESS: Tulum, Mexico
JOB: Senior Associate
Income: $60,000-$70,000
Bio
Sarah enjoys trying new health and wellness
trends, and often spends her free time practicing
yoga and exploring local farmer's markets. She's
always on the lookout for beauty products that
promote both her beauty and her health. Sarah
values transparency and wants to make informed
decisions about the products she buys.
Wants
• products that are effective
• products that are safe for her skin
• save time, effort, and money.
Needs
• information and guidance to make informed
purchasing decisions
• prioritize skin protection and reduce the risk of
skin cancer
• finding ways to highlight her best self.
Personality traits
• Conscious
• Caring
• Practical
• Health-oriented
• Comprehensive
Digital usage
Internet
Social Media
Online Shopping
Gadgets
Favorite Brands
Life style in one quote:
“taking care of yourself is the
ultimate act of self-love.”

38. Step 3 : Customer persona
20 Minutes

39. Brand
Personality
What is your brand personality ?
And what is the best archetype for you ?

40. Brand
Archetypes
A brand archetype is a representation of a brand's
personality, values, and characteristics based on universal
symbols and archetypes introduced by Carl Jung.
Common archetypes include :
• Innocent
• Explorer
• Sage
• Regular Guy/Girl
• Hero
• Outlaw
• Magician
• Jester
• Regular
• Lover
• Ruler
• Caregiver

41. Step 4 : Brand Personality
15 Minutes

42. THANK'S FOR
BEING HERE W W W . R E F R E S H . T N

43. CONTACT US
Phone : +216 24 299 160
Website : www.refresh.tn
Email : medalikanzari@refresh.tn

44. Our facebook page Training Survey