This document provides a summary of internal Facebook marketing strategies. It recommends posting engaging content that scores points based on criteria like including pictures, pets, questions, life events, accomplishments, tags, babies, humor, inspiration, and work. The higher the point value, the more engagement a post will receive. It suggests combining multiple criteria for highest impact. While discussing one's work is important, the document advises embedding it within other engaging content rather than solo work posts, which tend to be ignored. The goal is to reach the top of the newsfeed so work updates will be seen. It closes by recommending a "friends only" contest to encourage sharing.

2. Top of the Newsfeed to
You, Sir
A How-To Guide on “Internal Facebook Marketing”
Dr. Ryan Cazares

3. #humblebrag

4. #humblebrag part 2

5. Marketing Background

6. A typical 2018 conversation Ryan! What’s been up
man? I haven’t seen you
in ages. I would ask you
how things have been,
but I’ve been seeing your
Facebook posts!

7. A typical 2018 Conversation
Ha! Yeah man, things have
been pretty g--

8. A typical 2018 Conversation
I saw those pictures of your vacation in the
Florida Keys. That looked awesome. How’s
your dog doing? I saw that time he got lost
but you were able to find him after that
Facebook post you made. Are you dating
that girl you took a pic with that you posted
last week? You had “hover hands” in that
picture, so I’m thinking you’re not. Your
niece is cute. I can’t believe she’s 2 years
old now. Are you still doing CrossFit? I saw
you post a mirror selfie that one time.

9. A typical 2018 Conversation Dang, I guess I didn’t
realize I post that much on
Facebook.
I’ve been so busy with work
lately, I--

10. A typical 2018 Conversation
So what do you do for a living?

11. A typical 2018 conversation

12. • In the age of Facebook and social media, everyone should know
what you do, especially if you own a business, you’re an
entrepreneur, you do sales, etc.
• But how?
Facebook

13. • Well, you could post about your work…
• …but that’s BORING AF.
Facebook
BORING.
Post this if you want to be buried at the bottom of the
newsfeed.

14. • You need to get to the top of the feed so that when you do
post about work, people see it and interact with it!
• People need to know what you do!
• So… how?
Facebook

15. INTERNAL FACEBOOK MARKETING
1. Getting to the top of the newsfeed
2. Making sure everyone knows what you do
3. Getting your friends and fans to do the work for you!
Personal Page vs. Facebook Page
-10%?
Facebook

16. • ROY G. BIV
• Lefty Loosey Righty Tighty
• My Very Educated Mother Just Served Us Nine Pizzas
Mnemonic Device

17. Oops

18. Pretty Please Quickly Locate A Way To Boost Me In Feed
Internal Facebook Marketing Mnemonic
• Picture
• Pets
• Question
• Life Event
• Accomplishment
• Work*
• Tag
• Babies
• Miscellaneous Awesomeness
• Inspirational
• Funny

19. • For each criteria met, your post scores 1 point.
• For example, a post of a picture of a funny dog is worth 3
points. (picture + funny + pet)
• You can score a bonus point if you intertwine your work into
the post
• A post only about work is worth ZERO points.
• More like -∞ points
• More on this later!
Scoring

20. • Post a picture or a short video!
• Readers vs. Scrollers
Picture

21. Picture

22. • Liking a picture of a pet is irresistible
• Pets =
Pets

23. Pets

24. Pets

25. • One of the most effective posts
• People cannot resist giving an opinion, listing a
recommendation, or answering a question!
• Don’t Google! Ask Facebook!
• #showerthoughts
Question

26. Question

27. Question

28. Question

30. • Graduation
• Engagement
• Marriage
• Anniversary
• Pregnancy
• Birth
• New Job
• Etc.
Life Event

31. Life Event

32. Life Event

34. • Graduation
• New Job
• New House, Car
• Prize
• Weight Loss
• Starting a Business
• Work Milestone
• Goals
• Etc
Accomplishment

35. Accomplishment

37. • Tag people in your pictures and posts!
• Make sure it’s actually them in your post
• Ask permission
• Or ask friend/client to tag themselves
• ↑ Reach
• More likes and engagement!
Tag

38. Tag

39. Tag

40. Tag

41. • Duh
• Who can resist?
Babies

42. Babies

43. • Some awesome things just don’t fit into a category
• …but are still awesome! And must be posted!
Miscellaneous Awesomeness

44. Miscellaneous Awesomeness

45. Miscellaneous Awesomeness

46. • Quotes
• Uplifting content
• Accomplishments
• overlap
• Things that make people say, “I want to do that!” or “I can do
that, too!”
Inspirational

47. Inspirational

48. • Funny posts
• Funny pictures
• Jokes
• Convos with kids
Funny

49. Funny

50. • So now that you know the criteria that creates engagement…
• Combine them for best effect!
Combos

51. Combos
+1 Picture
+1 Life Event
+1 Accomplishment
+1 Inspirational
4 point post!

52. Combos
+1 Picture
+1 Pet (sorta)
+1 Tag
+1 Baby
+1 Funny
5 point post!

53. • Work has an asterisk because
• Don’t post about work and only work – THAT’S BORING.
• Work should only give you a point if you combine it with other
criteria!
• A post about work and only work = 0 points (or -∞ in my book!)
• If you must post about work and only work—make sure it’s after
you’ve established yourself at the top of the newsfeed!
• People will see it, but not necessarily interact with it
Work*

54. +1 Picture
+1 Funny
+1 Work
3 point post!

55. +1 Picture
+1 Tag
+1 Baby
+1 Funny
+1 Work
5 point post!

56. +1 Picture
+1 Life Event
+1 Accomplishment
+1 Tag
+1 Inspirational
+1 Funny
+1 Work
7 point post!

58. -∞
SNOOZE FEST
Ok, maybe it was a little bit funny…

59. 1. How to get to the top of the newsfeed
2. How to make sure everyone knows what I do
How do I get my friends and fans to get the word out?
Now I know…

60. Tag

63. • Try a “friends only” contest!
One last tidbit!

64. The End
Mais dats it
ryancaz85@gmail.com
scotteye.com
drcandthegrisgris.com