This document discusses the growing population and economic power of older adults, particularly baby boomers. Some key points:
- People over 50 represent over 100 million Americans and control over $28 trillion in wealth. Their spending is a major economic force.
- Puerto Rico is also experiencing rapid aging, with over 32% of the population now over 50 and half of the population projected to be 50+ by 2050.
- Surveys show older adults want to remain active, engaged and find new purposes in life rather than retire. They seek opportunities to learn, grow and contribute.
- To effectively communicate and market to this group, companies need new approaches that focus on their interests and see them as individuals rather than defining them
Taming Latency: Case Studies in MapReduce Data AnalyticsEMC
This session discusses how to achieve low latency in MapReduce data analysis, with various industrial and academic case studies. These illustrate various improvements on MapReduce for squeezing out latency from whole data processing stack, covering batch-mode MapReduce system, as well as stream processing systems. This session also introduces our BoltMR project efforts on this topic and discloses some interesting benchmark results.
Objective 1: Understand why low-latency matters for many MapReduce-based big data analytics scenarios.
After this session you will be able to:
Objective 2: Learn the root causes of MapReduce latency, the obstacles to lowering the latency and the various (im)mature solutions.
Objective 3: Understand the extent of MapReduce low-latency that is needed for their own applications and which optimization techniques are potentially applicable.
Software Defined Data Center: The Intersection of Networking and StorageEMC
There has been quite a bit of marketing rhetoric around Software Defined Data Center (SDDC) since VMware’s acquisition of Nicira. In this session we explore the components of a SDDC. Our specific focus is on the composition of a SDDC’s resource model: Compute, Networking, and Storage. The emphasis is on the disaggregated I/O for Network and Storage resources.
Objective 1: Describe the disaggregated I/O resource model employed to facilitate the use of virtualized Ethernet and Block devices in a Software Defined Data Center.
After this session you will be able to:
Objective 2: Explain how end-user driven provisioning of virtual Ethernet devices and Block devices serve to decouple resource use from infrastructure management.
Objective 3: Describe some of the opportunities and challenges associated with employing disaggregate I/O.
This white paper discusses the various cyber threats targeting healthcare organizations and the challenges security professionals face in securing access to protected health information.
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
We are living through transformational times. When people check their news updates and social media feed, it feels like the world is just filled with strangeness. Key events like the war in Syria, the refugee crisis, the Brexit vote and the United States presidential election have revealed the unrest and division in societies to be almost like a tug-of-war between two extremes.
On the one hand, there are those who feel everything’s gone so backward, the road to the future has become a lot more uncertain. Yet on the other hand, living in the same world and through the same events, there are those whose opinions reveal a sense of relief that things are going back to how they believe things should be.
It’s easy to observe what’s been going on and conclude that it’s all a decisive trend that’s determining where we go from here. The truth is, however, it’s all just noise caused by the real trends, and not the underlying forces themselves. The real trends have been building up for the last decade, and they have brought us to this point today.
This report outlines the five big trends that will cause disruption through to the 2020s.
Trend #1 - BABY BOOMERS TURNING 70
Trend #2 - THE MILLENNIAL MINDSET SHIFT
Trend #3 - TECHNOLOGY UNEMPLOYMENT
Trend #4 - AUSTERITY POLICY
Trend #5 - ENTREPRENEURS SOLVING MEANINGFUL PROBLEMS
Your job as a business leader is to tune out of the noise and truly understand the trends behind them. If you allow yourself to get swept into the negativity of all the things happening around the world, it distracts you from the fact that we do live in a time of unlimited, global opportunities. But if you understand the real trends, you can better navigate the way for your business for the next decade, and make the absolute most of the times that we are in.
Taming Latency: Case Studies in MapReduce Data AnalyticsEMC
This session discusses how to achieve low latency in MapReduce data analysis, with various industrial and academic case studies. These illustrate various improvements on MapReduce for squeezing out latency from whole data processing stack, covering batch-mode MapReduce system, as well as stream processing systems. This session also introduces our BoltMR project efforts on this topic and discloses some interesting benchmark results.
Objective 1: Understand why low-latency matters for many MapReduce-based big data analytics scenarios.
After this session you will be able to:
Objective 2: Learn the root causes of MapReduce latency, the obstacles to lowering the latency and the various (im)mature solutions.
Objective 3: Understand the extent of MapReduce low-latency that is needed for their own applications and which optimization techniques are potentially applicable.
Software Defined Data Center: The Intersection of Networking and StorageEMC
There has been quite a bit of marketing rhetoric around Software Defined Data Center (SDDC) since VMware’s acquisition of Nicira. In this session we explore the components of a SDDC. Our specific focus is on the composition of a SDDC’s resource model: Compute, Networking, and Storage. The emphasis is on the disaggregated I/O for Network and Storage resources.
Objective 1: Describe the disaggregated I/O resource model employed to facilitate the use of virtualized Ethernet and Block devices in a Software Defined Data Center.
After this session you will be able to:
Objective 2: Explain how end-user driven provisioning of virtual Ethernet devices and Block devices serve to decouple resource use from infrastructure management.
Objective 3: Describe some of the opportunities and challenges associated with employing disaggregate I/O.
This white paper discusses the various cyber threats targeting healthcare organizations and the challenges security professionals face in securing access to protected health information.
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
We are living through transformational times. When people check their news updates and social media feed, it feels like the world is just filled with strangeness. Key events like the war in Syria, the refugee crisis, the Brexit vote and the United States presidential election have revealed the unrest and division in societies to be almost like a tug-of-war between two extremes.
On the one hand, there are those who feel everything’s gone so backward, the road to the future has become a lot more uncertain. Yet on the other hand, living in the same world and through the same events, there are those whose opinions reveal a sense of relief that things are going back to how they believe things should be.
It’s easy to observe what’s been going on and conclude that it’s all a decisive trend that’s determining where we go from here. The truth is, however, it’s all just noise caused by the real trends, and not the underlying forces themselves. The real trends have been building up for the last decade, and they have brought us to this point today.
This report outlines the five big trends that will cause disruption through to the 2020s.
Trend #1 - BABY BOOMERS TURNING 70
Trend #2 - THE MILLENNIAL MINDSET SHIFT
Trend #3 - TECHNOLOGY UNEMPLOYMENT
Trend #4 - AUSTERITY POLICY
Trend #5 - ENTREPRENEURS SOLVING MEANINGFUL PROBLEMS
Your job as a business leader is to tune out of the noise and truly understand the trends behind them. If you allow yourself to get swept into the negativity of all the things happening around the world, it distracts you from the fact that we do live in a time of unlimited, global opportunities. But if you understand the real trends, you can better navigate the way for your business for the next decade, and make the absolute most of the times that we are in.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
OMD set out to understand the rapid
transformations changing the country and its
people through our new study: The Future of China.
We spoke to more than 2,500 people and
uncovered profound insights into their hopes,
fears, and dreams.
La Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico, SME por sus siglas en inglés, llevó a cabo exitosamente por segundo año consecutivo el SME Marketing Summit, un evento dirigido a los profesionales de mercadeo en la Isla. El mismo incluyó un programa educativo de un día con la participación de oradores locales e internacionales que bajo sus diferentes ópticas presentaron como el Mercadeo en Acción nos ayuda a movernos de Crisis a Oportunidad. Brian Sheehan, profesor asociado de publicidad en S.I. Newhouse School of Public Communications en Syracuse University compartió su presentación LOVEWORKS. Loveworks es el libro más reciente de Sheehan quién también es autor de Online Marketing (2010) y Basics: Marketing Management (2011). A través de Lovework,s el autor utiliza casos de las principales compañías de mercadeo del mundo para demostrar cómo éstas hacen una conexión emocional con los clientes
Terrie Campbell, vicepresidenta de mercadeo estratégico de Ricoh Américas Corporation compartió su ponencia sobre la importancia del mercadeo estratégico como herramienta para sobrevivir tiempos de retos económicos.
Construcción de una Marca País por Eric Descombes, presidente de Y&R MéxicoSME Puerto Rico
La Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico, SME por sus siglas en inglés contó con la participación especial de Eric Descombes, presidente de Y&R México como parte del cierre de la presentación del Estudio Marcas que Marcan 2013, La Marca Enredada y la categoría Marca País. Su tema estuvo enfocado en la consstrucción de una marca país tomando como caso de estudio Marca País México y haciendo unas recomendaciones para el caso de Marca País Puerto Rico.
Mantener una discusión del tema digital dentro del marco estrictamente de un medio de comunicación, sería continuar conscientemente enajenado de la realidad actual. Digital no es una evolución en las estrategias de comunicación, es una evolución social. Al menos así lo establecieron los oradores invitados Carolina Bernal, IMS Social, directora de Ventas de Twitter Latam, Osvaldo Pavéz Shlog, director regional Digital Latam de McCann Universal y Rubén Rodríguez, vicepresidente de Estrategias Digitales de McCann San Juan durante el SME Power Lunch que llevó a cabo la Asociación de Ejecutivos de Ventas y Mercadeo, SME por sus siglas en inglés, ante cientos de profesionales.
El Estudio Marcas que Marcan se divide en dos partes, primera: Top of Mind Awareness unaided y segunda: Top of Mind Awareness por categoría de producto o servicio. Estos hallazgos reflejan algunos resultados de la primera parte con el objetivo de conocer cuáles son las marcas presentes en la mente de los consumidores puertorriqueños. El estudio fue comisionado a la firma de investigación Custom Research Center y los hallazgos son estadísticamente proyectables.
Ojo periodístico en el manejo de las redes socialesSME Puerto Rico
Este seminario fue ofrecido por la Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico, SME el pasado viernes, 22 de julio de 2012. Para el beneficio de los participantes incluimos la información compartida por los conferenciantes de Content Driven para su referencia.
Como parte del programa educativo de la undécima edición del SME Digital Forum, se presentaron varias charlas concurrentes durante la tarde. Para el beneficio de los participantes que asistieron y los que no pudieron asistir, incluimos la presentación en pdf del seminario: Social Media Insights ofrecido por Camilo Piedrahíta, Country Manager North Cone, Socialmetrix Partner A&N Media UK.
Tienes la opción de inscribirte en línea, solamente tienes que ir a smepr.org y buscar el evento en nuestro calendario de actividades. Allí encontrarás todas las alternativa de inscripción.
Por undécimo año consecutivo, la Asociación de Ejecutivos de Ventas y Mercadeo de Puerto Rico presenta el SME Digital Forum, evento cumbre de la industria digital en Puerto Rico. El Foro se llevará a cabo el miércoles, 16 de mayo, en el Centro de Convenciones comenzando a las 8:30 de la mañana. En esta ocasión presentaremos un resumen de los hallazgos sobresalientes del 2012 Digital & Mobile Behavioral Study, contaremos con un programa educativo muy completo el cual incluye charlas por recursos locales e internacionales, y reconoceremos campañas digitales en 7 categorías con los SME Digital Awards. Información y boletos: smepr.org / 787-773-5088
Saludos! En nuestro afán de seguir mejorando los productos y servicios del SME, este año, le estamos realizando unos cambios al estudio Marcas que Marcan que estamos seguros serán de gran beneficio para las empresas que participen. Marcas que Marcan 2012 contará con una muestra de 1,350 entrevistas y el estudio incluirá resultados, tanto cuantitativos como cualitativos, entre otros. Participar en este estudio les permite obtener datos del uso y actitudes (U&A) de los consumidores, en su categoría de producto, por una fracción del costo que representa comisionarlo directamente a una empresa de investigación.
Además, llevaremos a cabo un estudio nuevo, denominado La Marca Enredada, dirigido a medir el impacto de las marcas en las redes sociales
Reconoce a tus vendedores destacados y maximiza los esfuerzos de educación continua de tu fuerza de ventas al participar en el 2012 SME Sales Boot Camp: Connect. Collaborate. Close. Este adiestramiento intensivo se llevará a cabo el jueves, 1 de marzo, en el Hotel Intercontinental en Isla Verde. El programa incluye charlas educativas que proveerán a los participantes: técnicas de ventas y manejo de objeciones, herramientas para prospectar y mucha motivación para ayudarlos a lograr sus metas. Asimismo, se reconocerán a los vendedores distinguidos de las empresas participantes y cerraremos el día con un cóctel de networking. Este año, estamos ofreciendo un 10% de descuento en paquetes de boletos comprados en o antes del 15 de febrero.
Esta presentación resume los beneficios y servicios de formar parte de la Asociación de Ejecutivos de Ventas y Mercadeo de PR así como las distintas membresías.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This presentation provides an introduction to quantitative trait loci (QTL) analysis and marker-assisted selection (MAS) in plant breeding. The presentation begins by explaining the type of quantitative traits. The process of QTL analysis, including the use of molecular genetic markers and statistical methods, is discussed. Practical examples demonstrating the power of MAS are provided, such as its use in improving crop traits in plant breeding programs. Overall, this presentation offers a comprehensive overview of these important genomics-based approaches that are transforming modern agriculture.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
3. Numbers to ponder…
31% of the US population is 50+ = about 100 million people: three-quarters
of them are Boomers
32.8% of the PR population is 50+ = about 1.23 million people: 60%
of them are Boomers
♦
50 – 54 year olds have the highest median household income of all segments
=$66,244
♦
As of January 1, 2011, just under 10,000 people will turn 65 every day –
for the next 18 years
♦
Today, there are 40 million people over 65; in 2020 there will be 70 million
people over 65
In PR, there are 541 thousand people over 65; in 2020 there will be 983,130 people
over 65. (81% growth)
♦
Today, there are 17 million people in the US 75 – 85 years old; by 2050, there will be
30 million people 75 – 85.
In PR, there are 167 thousand people 75 – 85 years old; by 2050, there will be 483
thousand people 75 – 85. (289% Growth)
3
5. The Boomer Market is… BIG!
There are more than 96 million consumers in the US who are 50+
years of age. 77 million are considered Baby Boomers.
Source: US Census Bureau, US Interim Projections, 2004
5
6. And It’s Getting Bigger…
This is expected to rise to 103 million by 2012. This demographic
controls 67% of US wealth ($28 trillion) and spends
$3 trillion annually.
Source: US Census Bureau, US Interim Projections, 2004
6
7. Puerto Rico: Demographic Shifts
PUERTO RICO: MEDIAN AGE, 1990 - 2010
1990 2000 2010
Puerto Rico Median Age 27.2 32.1 36.9
U.S. Median Age 32.9 35.3 37.2
PUERTO RICO: % OF POPULATION 50+ AND 0 – 15, 1990 - 2010
50+ Population % 0 – 15 Population %
1990 768,562 21.8 1,025,060 29.1
2000 1,004,500 26.4 967,075 25.4
2010 1,223,821 32.8 789,752 21.2
By 2050, 50% of Puerto Rico’s population will be 50+.
Source: US Census Bureau, 2010
7
8. Puerto Rico: Dreams for the 50+
TOP DREAMS
Vacation & Travel 19%
Hobbies & Interests 18%
Children 12%
Good Health 9%
Finances & Money 8%
New Path 8%
Source: Core Q1. Thinking about what’s next in your life, I would like you to think about the kinds of things you dream about doing—these
could be things you have always wanted to do, but never got around to, or things you have done in the past and want to continue doing.
What would you consider to be the one thing that you would most like to do? (Open ended/Unaided response)
8
9. Puerto Rico: Survey Says?
According to a 2010 survey, Puerto Rico’s 50+ population is financially powerful, young
at heart, protective of their properties, focused on their well-being, and live for the
moment while remaining fully capable of caring for themselves in the long run. They
have a desire to contribute to society and to the communities in which they live.
9
10. So it isn’t about AGE…
…it’s about RELEVANCE
10
13. Boomers: What’s Next?
Only a third indicate they will stop working entirely
after they retire
They are re-seeking their relevance
through finding purpose
They want products with proof – real
value not perceived value
Half feel finding a purpose in life is more important
than making money
13
16. The New Language of Living
Concepts That Connect
Reimagine Opportunity
Accomplishment Connections
Learning Discovery
Growth Purpose
16
17. The New Language of Living
Words to LOSE Words to USE
Aging Living
Longevity Bonus/ The New Life Stage Opportunity Generation
Purpose Reinvention
Meaning Sense of Accomplishment
Life Long Learning Personal Growth
Stage Learning
“Aspire don’t Retire” Progression
Navigator “I’m not done yet”
Credible, Unbiased Source
Indeed, a survey shows that Boomers in Puerto Rico are rejecting labels. They
want to be treated as adults in their “mature stage” without labels referring to
them as “senior citizens.”
17
18. The New Language of Living
what’s out what’s in
guidance fresh perspectives
advice shared experiences
coaching peers
the reality
18
21. The New Language of Living
language to lose…. language to use…
provide guidance and expertise shared experience
coach ally
advisor mentor
expert fresh perspective
reinvent rally
AARP gives/helps you with AARP connects you to
information about it access to people who
have done it
the right language.
21
22. The New Language of Living
language to lose…. language to use…
learn new skills adapt your skills to new careers
new skills training skills assessment
community service mentoring others, sharing your
expertise
meeting with a professional real human interaction
stories and conversations
opportunities
the right language.
22
23. Boomer Trends
Adult Proms: coast to coast, from 20s
to 60s
VIP Rock Festival Packages: $1,000
air conditioned tents, gourmet meals
and golf carts to a special viewing
area
50+ Bikers: motorcycle makers see
upside in 50+ market; and side cars
make a comeback
Burning Man Arts Festival: 50,000
attendees, 30% are age 40-80
“Singularity” as a mind set; MIT,
Harvard and Bill Gates foresee
limitless life spans
23
24. The U-bend of Happiness
Source: The Economist, PNAS paper: “A snapshot of the age distribution of psychological well-being in the United States” by Arthur Stone
24
25. AARP Brand Positioning
Future-oriented and Optimistic
“The anthem for these generations is the desire to grow, learn, and discover. They
have a positive view about these extra years of life. They see opportunity
everywhere and seek it everywhere.” *
Focused on Their Opportunity, Not Just their Age
“I’m not thinking about where I’ve been. I’m thinking about where I’m going.” *
Engaging (All About Them) instead of Paternalistic (All about Us)
*You have to think of yourself as ‘Me, Inc.’”*
25
26. AARP Brand Positioning
As a diverse community of members, AARP creates
opportunities and drives social change to help
people overcome challenges, achieve goals, pursue
dreams and live their best life.
26
27. How to Communicate to 50+
It’s about living not aging.
Don’t categorize. Don’t label. Don’t
box them in.
This is the Opportunity Generation.
They see opportunity everywhere
and seek it everywhere.
They define and seek ways to
enrich their lives themselves. They
don’t need encouragement.
27
28. How to Communicate to 50+
This generation has the desire to
grow, learn, and discover. They
have a positive view about these
extra years of life.
For a great future, they see the need
to be open-minded, learn new
things, and embrace change.
They see life as a “progression” and
“continuation.”
28
29. 50+, Technology and Social Media
Time to Debunk the Myths
“Smartphone Ownership Among Boomers and Seniors Explodes” –
Aging Online
“Social Media Now Popular Among Older/Adult Internet Users” –
Technorati Technology
“Social Networking Gains Among Older Americans” -- New York Times
“Downloadable interface simplifies Android phones for elderly
users” – Springwise
“Baby Boomers Far More Likely to Click Online Ads than Younger
Generations…” – Marketwatch
29
30. Enter Segmentation
Basis for more strategic and
prioritized development of
offerings delivering relevance to
different 50+ audiences
Basis for supporting strategic
communication in ways that are
culturally and ideologically relevant
Boomers are
NOT
Monolithic!
30
31. If You Reach Them, They Will Spend
50+ represent the largest, fastest growing, richest
consumer market on the planet, and:
Generate more than 40% of all disposable income
Account for 50% of all consumer spending
31
32. If You Reach Them, They Will Spend
50+ spend more than 2.5 times that of younger
consumers 18-34, and according to McKinsey:
Buy 60% of all package goods
56% of all new cars
80% of leisure travel
Are more likely to switch brands than people in their 20s and 30s
Are willing to experiment: purchase more hybrid cars than other cohorts
Are online in large numbers and spent nearly three times the national
average in online buying
BUT, only 10% of all ad spending is focused on the 50+ and many marketing
departments and ad agencies focus on 18-34 year olds.
32
33. Ample opportunities…
are there for the taking if we are:
CONNECTED
Understand WHO the Boomers are!
RELEVANT
Create value in peoples lives!
ENGAGED
In how 50+ people are reimagining life
33