Brand Yourself Better by Stacey Miller
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Want to stand out and become a more successful marketer? Brand yourself better, says Stacey Miller, a finalist for Oracle's Community Manager of the Year and two year speaker at SMTULSA Social Business Conference. Stacey's Breakout session was a very popular one. Check out the Tweets and photos from her session. Don't miss future events. Sign up http://smtulsa.com/join-email-list/ Join the #SMTULSA conversation http://smtulsa.com http://socialmediatulsa.com http://twitter.com/smtulsa http://facebook.com/socialmediatulsa
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Brand Yourself Better by Stacey Miller
- 1. Brand Yourself Better Finding and using your personal X-factor for business success Stacey Miller Senior Social Media Manager
- 2. Our Agenda โข What is personal branding? โข What isnโt personal branding? โข Benefits โข How to determine your personal brand โข Assets needed to grow and build your personal brand โข Self-packaging โข Measuring and protecting your personal brand @staceylamiller @Vocus #SMTulsa
- 3. What is personal branding? YOU as the brand @staceylamiller @Vocus #SMTulsa
- 6. โPersonal branding is what people say about you when you leave the room.โ - Jeff Bezos, Amazon founder @staceylamiller @Vocus #SMTulsa
- 7. What Personal Branding Isnโt @staceylamiller @Vocus #SMTulsa
- 8. Benefits of Personal Branding @staceylamiller @Vocus #SMTulsa
- 9. Go-to expert @staceylamiller @Vocus #SMTulsa
- 10. Likeability @staceylamiller @Vocus #SMTulsa
- 11. Industry thought leadership @staceylamiller @Vocus #SMTulsa
- 12. Determining Your Brand โข What are you good at? โ Strengths, weaknesses? @staceylamiller @Vocus #SMTulsa
- 13. Determining Your Brand โข What interests you and motivates you, professionally or personally? @staceylamiller @Vocus #SMTulsa
- 14. Determining Your Brand โข What is your passion? @staceylamiller @Vocus #SMTulsa
- 15. Determining Your Brand โข What feedback do friends and colleagues provide about how you are perceived? @staceylamiller @Vocus #SMTulsa
- 16. Determining Your Brand โข Experience โ What are the factual bases of your career? @staceylamiller @Vocus #SMTulsa
- 17. Determining Your Brand โข Differentiator โ What unique quality makes you different or unusual? @staceylamiller @Vocus #SMTulsa
- 19. ME ON ONE-DINO MISSION TO DESTROY SUCK ON INTERNET, REPLACE WITH AWESOME! THIS MOSTLY INVOLVE PUNCH STARTUPS IN FACE WITH TRUTH UNTIL FAIL BEATEN OUT OF THEM. GET AHEAD OF GAME, PUNCH SELF NOW! @staceylamiller @Vocus #SMTulsa
- 20. Assets @staceylamiller @Vocus #SMTulsa
- 27. Simplified Elevator Pitch What you do? + What problem(s) you solve? + What makes you qualified to do it? @staceylamiller @Vocus #SMTulsa
- 30. Rules for Social Be present Be consistent Answer questions Engage Follow Back Include keywords Complete profile @staceylamiller @Vocus #SMTulsa
- 31. Content Assets @staceylamiller @Vocus #SMTulsa
- 35. Suggestion: Colors as Branding @staceylamiller @Vocus #SMTulsa
- 39. Facebook Groups @staceylamiller @Vocus #SMTulsa
- 40. Linkedin Groups @staceylamiller @Vocus #SMTulsa
- 51. Visual Identifiers @staceylamiller @Vocus #SMTulsa
- 58. No more kittie profile pics. @staceylamiller @Vocus #SMTulsa
- 59. โฆand definitely none of this. @staceylamiller @Vocus #SMTulsa
- 60. Plan of Attack โข Organize @staceylamiller @Vocus #SMTulsa
- 61. Plan of Attack โข Organize โข Build @staceylamiller @Vocus #SMTulsa
- 62. Plan of Attack โข Organize โข Build โข Measure @staceylamiller @Vocus #SMTulsa
- 63. Measuring Your Personal Brand โข Monitor, listen, document โ Your name, industry keywords, hashtags, groups on social and search โ Track conversation using tagged URLs, look at analytics โ Run your own themed campaigns โ Market yourself! @staceylamiller @Vocus #SMTulsa
- 65. Plan of Attack โข Organize โข Build โข Measure โข Reassess @staceylamiller @Vocus #SMTulsa
- 67. Questions? Email me! smiller@vocus.com @staceylamiller