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Making Content
‘Snack able’
Social Media Week, Bangalore, 2015
Stats Before Snacks!
 55% of Visitors Spend Fewer Than
15 Seconds on Your Website.
 66% of attention on a normal
media p...
We crave short format!
In fact,
 According to an article in Forbes, adding infographics boosts credibility and
traffic for websites as 90 percen...
7 Minutes? Really?
 Mike Sall, Medium.com
 Each dot represents
the average of all
posts of a given
length
 This doesn’t...
The need to understand user behaviour
and tailor something that is ‘snack-able’
and relevant in that moment of time,
until...
What is unlikely To Change
Insights
Audience
and
Influencers
CLC and
Beliefs
ThemesBuckets
Tone
[Platform &
Subject]
Consi...
What is a snack?
Small Irresistible Chunks That Can
Be Consumed Quickly, Are Easy to
Understand & Worth Sharing!
Why is the web flooded
with photos of cats and
memes?
People Like To Share Stuff That Does
Not Make Them Think Too Much
Unless It Makes Them Look Good!
Points To
Consider
Put Some Heart In It.
When we share a video or an image, we’re not just sharing the object, but we’re
sharing in the emoti...
Being Topical
Most of the content that goes viral is a clever variation of something happening
in the world.
Feel Free To Remix.
If you have a great blog post that has been doing well, promote it again. Pick up
one key takeaway, tu...
Feed The Platform.
Before you feed your brand objectives.
Long v/s Short is
not the question!
It’s whether your user will be up to it. 18 to 22 year old tech junkies will want
info...
This document is disclosed only to the recipient to whom this document is addressed and is pursuant to a relationship of c...
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Making content snackable

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This session is hosted by Yellow Seed Content Solution @ SMW Bangalore

Knw more: http://socialmediaweek.org/bangalore/2015/03/04/quality-of-content-matters/

Publié dans : Marketing
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Making content snackable

  1. 1. Making Content ‘Snack able’ Social Media Week, Bangalore, 2015
  2. 2. Stats Before Snacks!  55% of Visitors Spend Fewer Than 15 Seconds on Your Website.  66% of attention on a normal media page is spent below the fold and not necessarily where the banner ads are placed.  On an average visit, users read half the information only on those pages with 111 words or less.  Just because it’s shared does not mean it is read that much!  Time.com & Hubspot
  3. 3. We crave short format!
  4. 4. In fact,  According to an article in Forbes, adding infographics boosts credibility and traffic for websites as 90 percent of all information we remember is based on visual impact.  After Facebook introduced its timeline feature for brands, there was a 65% increase in interactive content engagement (Video and Photo), revealed a study by Simply Measured. This shows that visual content is more likely to be shared on social media.
  5. 5. 7 Minutes? Really?  Mike Sall, Medium.com  Each dot represents the average of all posts of a given length  This doesn’t mean we should all start forcing our posts to be 7 minutes!  Great posts perform well regardless of length.  What it does mean is that it’s worth writing however much you really need.
  6. 6. The need to understand user behaviour and tailor something that is ‘snack-able’ and relevant in that moment of time, until user preference changes again!
  7. 7. What is unlikely To Change Insights Audience and Influencers CLC and Beliefs ThemesBuckets Tone [Platform & Subject] Consistently Timely Being Unique.
  8. 8. What is a snack?
  9. 9. Small Irresistible Chunks That Can Be Consumed Quickly, Are Easy to Understand & Worth Sharing!
  10. 10. Why is the web flooded with photos of cats and memes?
  11. 11. People Like To Share Stuff That Does Not Make Them Think Too Much Unless It Makes Them Look Good!
  12. 12. Points To Consider
  13. 13. Put Some Heart In It. When we share a video or an image, we’re not just sharing the object, but we’re sharing in the emotional response it creates. – Google.
  14. 14. Being Topical Most of the content that goes viral is a clever variation of something happening in the world.
  15. 15. Feel Free To Remix. If you have a great blog post that has been doing well, promote it again. Pick up one key takeaway, turn it into an infographic or a meme and share it on social media.
  16. 16. Feed The Platform. Before you feed your brand objectives.
  17. 17. Long v/s Short is not the question! It’s whether your user will be up to it. 18 to 22 year old tech junkies will want information that is as short as a tweet but a pregnant mother searching for what’s best for her unborn will read an essay.
  18. 18. This document is disclosed only to the recipient to whom this document is addressed and is pursuant to a relationship of confidentiality under which the recipient has obligations of confidentiality. This document constitutes confidential information and contains proprietary information belonging to Yellow Seed Content Solutions Pvt. Ltd. The confidential information is to be used by the recipient only for the purpose for which this document is supplied. The recipient must obtain consent from Yellow Seed Content Solutions Pvt. Ltd. before the recipient or any other person acting on its behalf, communicate any information on the contents or subject matter of this document or part thereof to any other third party. The recipient, by its receipt of this document, acknowledges its obligation to comply with the provisions of this notice. The reader/ recipient /viewer of this document agrees that he/she will not use the ideas in any form succinct or direct, in any form whatsoever and that violating this clause would be an acceptance of plagiarism on his/her behalf. The reader of this document also agrees that all/any dispute/s in this regard will be in the favour of the owner of this document i.e. Yellow Seed Content Solutions Pvt. Ltd if proven that the document has been shared with at one point of time or other through written/email communication through a letter or marketing/sponsorship proposal/presentation. Yellow Seed Content Solutions Pvt. Ltd. © 2015. All rights reserved.

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