http://www.socialmedia-forum.com/europe/

1. 03/29/11 1
BUSINESS
COMMUNITIES
2.0
Aravinth Kumarasamy
Founder Director
www.sambaash.com

2. 03/29/11 2
Social
Communi7es
Enhance
Personal
Lives
Business
Communi7es
Enhance
Livelihoods

3. 03/29/11 3
>
Topics
Needs
Types
Segments
Focus
Progression
Examples

4. 03/29/11 4
>
Needs
Create
&
Foster
an
on-­‐line
environment
Extend
web
presence
of
Corporate
OrganisaHons
Leverage
collecHve
wisdom
Connected
to
groups
in
industry
/
domain
areas
Enable
collaboraHve
economy
Understand
behavioural
paLern
of
communiHes
-­‐professionals
for
the
beLerment
of
the
professionals
and
their
end-­‐customer/s
-­‐for
individual
and
community
benefits
-­‐Need
of
business
community
individuals
&
insHtuHons
to
maximize
revenue
potenHal
through
enhanced
consumer
service

5. 03/29/11 6
>
Segments

MNC

Government

Organiza7ons

Academic

Research

Professional

Trade

Agencies

Independent

6. 03/29/11 7
>
Focus
Communi7es
of
Prac7ce
connect
professionals,
businesses
and
influencers
around
a
profession.
Employee
Communi7es
connect
employees
for
collaboraHon
&
enable
knowledge-­‐sharing.
Partner
Communi7es
connect
partners
&
distributors
for
collaboraHon
and
constant
contact
Idea7on
Communi7es:
to
solicit
product,
service
and
process
improvement
ideas
from
employees,
partners,
customers
and
influencers.
Research
Communi7es
to
idenHfy
trends
and
user
behaviour
related
to
industry
or
products.

7. 03/29/11 9
>
Needs
and
Roles
of
Professionals

8. 03/29/11 10
>
Progression

9. 03/29/11 11
>
Examples
SERMO
Professional
Community
DELL
Customer
Community
sixdegrees.asia
Industry
Community

10. 03/29/11 12
Professional
Community
:
Sermo
Sermo
is
the
largest
online
community
of
physicians
in
the
USA,
where
MDs
naHonwide
discuss
drugs
and
devices,
exchange
clinical
insights
and
collaborate
on
difficult
cases.
Sermo
enables
access
to
a
physician
community
that
spans
68
specialHes.

11. 03/29/11 13

12. 03/29/11 16
Corporate
Community
:
DELL

13. 03/29/11 17
Industry
Community
:
Sixdegrees.asia
For Creative and Media Talent & Professionals
• The network that provides the best
access to resources, services and
opportunities in Singapore and
beyond
For Businesses
• The most informed, comprehensive
access to talent & professionals in the
Creative Industries across Singapore
BusinessesResources
Talent

14. 03/29/11 18
Community
Network
:
Sixdegrees.asia
AnimaHon
ProducHon
&
Technical
Film
&
Video
MusicDesign
Gaming

15. 03/29/11 19

16. Thank
You
aravinth.kumarasamy@sambaash.com
www.sambaash.com