Organizations and agencies across the public health, healthcare and non-profit sectors are increasingly using online webinars or web forums as a dynamic and cost effective medium for hosting a variety of trainings, discussions, and meetings for diverse audiences located both near and far. In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Hannah Laurison and Livia Rojas from ChangeLab Solutions, and Lotta Chan and Star Tiffany from the Public Health Institute shared best practices, lessons learned, and examples of how to successfully plan and produce webinars/web forums for your organization. This handout is one of the resources from the webinar. Enjoy! To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar and access other resources, please visit: https://cc.readytalk.com/cc/s/meetingArchive?eventId=a6d7n24l70bm&campaignId=crxb9rahyccq Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. What opportunities do webinars offer?
 Expand your organization’s reach
 Cost effective
 Reach disperse populations
 Easier on staff
 Minimize carbon footprint
Build a case to ensure management support
1. Survey peer organizations & audience Webinars:
2. Determine costs A Tool for Reaching Your Audience
3. Fund technology & dedicated staff
Identifying the appropriate webinar technology
1. Identify goals & assess organization’s capacity
2. Evaluate webinar platforms
a. Cost: flat rate subscription, limitations of seats/phone lines, host archived recordings
b. Audio options: integrated web-streaming audio, dial in only (phone bridge)
c. Customer service: operator assistance, 24/7 availability
d. Marketing tools: email reminders, social media integration & built in survey system
3. Leverage existing resources: can your organization collaborate with a partner organization with
an existing webinar program?
Storytelling Resources
 “Effective Presentations: A Toolkit for Engaging an Audience” by Northwest Center for Public
Health Practice at the University of Washington School of Public Health
 “Presentation Zen” by Garr Reynolds
 “Storytelling as Best Practice” by The Goodman Center
Contact Us
Hannah Burton Laurison, Senior Planner & Program Director, hlaurison@changelabsolutions.org
Livia Rojas, Events & Webinars Manager, lrojas@changelabsolutions.org
2201 Broadway, Suite 502 Oakland, CA 94612 510.302.3380 www.changelabsolutions.org