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CALPACT Webinar: Putting Culture Into Context -Communicating with Diverse Latino Communities Resources

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Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.

After this session, participants will be able to:

- Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
- List at least two healthcare myths about Latinos
- Describe the role that media, community and family influences play in healthcare decisions
- Describe how to reach Latinos more effectively through culturally relevant communication and outreach

Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision Communications
Dr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University
Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.

Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group.

This presentation was from the fifth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.

Enjoy this resource from the presentation!

Please visit here to listen to the audio recording of the webinar:

Please visit here to access the slides from this presentation:

Visit these links for the other resources related to this webinar:

Health Literacy Undervalued by Public Health? A tool for public health professionals:

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Website: www.calpact.org


Email sphcalpact@berkeley.edu

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CALPACT Webinar: Putting Culture Into Context -Communicating with Diverse Latino Communities Resources

  1. 1. Helpful Reports and Links:  Hispanics and Health Care in the United States: Access, Information, and Knowledge. August 2008. Pew Research Hispanic Trends Project. See full report here.  Hispanic Research: Healthcare. Univision Communications, Inc.  Metamorphosis Project: a study of the transformation of urban communities under the forces of globalization, population diversity and new communication technologies. Annenberg School for Communication.  Meta Connects: Research, Practice & Social Change. University of California Annenberg School for Communication.  Cultural Insights: Communicating with Hispanics/Latinos. Centers for Disease Control and Prevention. 2012. Resources from Participants  Closing the Digital Divide: Latinos and Technology Adoption. March 2013. Pew Research Hispanic Trends Project.  Silent Crisis: How to do Outreach in an Anti-Immigrant Climate. Resource for promotores, and outreach workers who work with immigrant populations. It can also be used to increase awareness and sensitivity in health centers, clinics, hospitals, education programs, staff and board of directors. Putting Culture Into Context: Communicating With Diverse Latino Communities Resources