Employer Branding

1. Contoso
S u i t e s
1www.scaleon.co | solutions@scaleon.co
 ScaleOn is a Talent advisory firm with focus areas as Employer Branding,
RPO & Talent Acquisition Training.
 ScaleOn has Offices in UK, UAE & India and serve 140 clients in 16
countries and 4 continents.
 ScaleOn Management team members are Talent Acquisition &
Marketing Industry leaders who came together to develop innovative
Employer Branding tools and make the Talent Acquisition process more
efficient and seamless.
London | Mumbai | Dubai
Executive Summary

2. Contoso
S u i t e s
Job Description
Text, Info-graphics, Videos
Employee Advocacy
Encourage employee to speak and share
on social media and review platform.
Leverage employee engagement &
business initiatives to drive campaigns
Social Recruiting
Talent engagement on Social Media &
Review platforms. Promote Jobs and
company benefits
Engage
Engage Alumni / campus, organize
hackathon, promote brand in events, fests
and organize various engagement
initiatives
www.scaleon.co | solutions@scaleon.co
EMPLOYER BRANDING

3. Contoso
S u i t e s
TEXT
INFO GRAPHICS
VIDEO
“Transform text based JD into engaging
candidate experience using Impactful
narrative in Text, Info-graphic & Video.
JOB DESCRIPTION
www.scaleon.co | solutions@scaleon.co

4. Contoso
S u i t e s
Engaging
Story telling, narrative based JD
Bias Free
Use augmented writing, which is neutral. &
free from aggressive words/graphics,
superlative verbs and phrases
Inclusive
Language and graphics which resonate with
diverse group of people and encourage them
to apply
Social Media Friendly
Brief summary and graphics of all sizes which
can be used on various Social Media platforms
and Job board
SEO compatible
JD would contain premium hashtag, SEO
friendly words and phrases to bring maximum
traffic to Job advertisement.
Outcome Based
Precise and outcome based Job description to
communicate role and responsibilities with
clarity to receive relevant applications
www.scaleon.co | solutions@scaleon.co
JOB DESCRIPTION
JD Services & Attributes

5. Contoso
S u i t e s
the simple act of reframing your ad offers tremendous upside for employers – and ignoring these simple keyword fixes could be
limiting the talent that’s attracted to your business. If you want to make the most out of recruiting candidates, take the extra time
to edit your description and make sure you’re keeping the doors wide open.
www.scaleon.co | solutions@scaleon.co
JOB DESCRIPTIONS
Bias free & Inclusive JD
Unconscious bias is the assumptions automatically linked to our judgments, social background, personal values, etc.
Many job descriptions often contain an inadvertent bias because of the style and language that they are written in.
ScaleOn believes that the simple act of reframing your Job Description offers tremendous upside for employers. If
you want to make the most out of recruiting candidates, take the extra time to edit your description and make sure
you’re keeping the doors wide open.

6. Contoso
S u i t e s
6
Unconscious bias is the assumptions
automatically linked to our judgments,
social background, personal values, etc.
Many job descriptions often contain an
inadvertent bias because of the style
and language that they are written in.
ScaleOn believes that the simple act of
reframing your Job Description offers
tremendous upside for employers. If
you want to make the most out of
recruiting candidates, take the extra
time, invest with JD writers at ScaleOn
to edit your description and make sure
you’re keeping the doors wide open.
Bias Free & Inclusive
Job Descriptions

7. Contoso
S u i t e s
7
Job Seekers spend an average of 49.7 seconds on Job descriptions
before dismissing a position as a poor fit, and 76.7 seconds with Job
Posting that appeared to match their interests (by Ladder study).
Here is a Heat Map on right of which shows how a candidate scan a
Job Post
When Jobseeker read Text Job description, they're likely to remember
only 10% of that information three days later. However, if a relevant
image is paired with that JD, people retained 65% of the information
three days later. When we receive 50% of our applications from Social
networks, we need to transform Text JDs into Info graphics & Videos
Mobile Video usage has increased by nearly 10 million daily viewing
minutes in the last two years. Source: Internet trends report 2018
Cisco projects that global internet traffic from Videos will make up
82% of all consumer internet traffic by 2021. Source: Cisco Visual
Networking Index 2017-22
Marketing Facts : Job Descriptions

8. Contoso
S u i t e s
www.scaleon.co | solutions@scaleon.co
JOB DESCRIPTIONS
Key Deliverables
• You get two types of Text JDs :
a. Detailed: For your career website and Job board
b. Precise: Within 150 words for social networks and review platforms
• You get Info-graphic JDs. For best results, You can post such Visual JDs along with
Precise Text JD on social networks like Linkedin, Facebook, Instagram, Whatsapp,
Github, Behance etc
• You get Video JDs. Videos have deep impression on human minds and people
remember video content much longer in comparison to Text and Info-graphic. Like
Infographic JD, you can post Video JDs on social networks along with Precise JD
• You get JDs with primary and secondary keywords to help your TA teams find right
talent quickly on Job boards and social media
• You get JDs with Premium hashtags for Social networks. Your TA/HR teams can use
this as ready reference on Job post to increase your reach to target audience
• You get JDs with Boolean strings for your Talent Acquisition team to find right
candidates on various social networks & search engines
• ScaleOn JDs act as “Clean data” input for your AI/ML based ATS and HRMS. Keywords
are defined as per algorithm being used in these systems. This further helps your
system to manage talent pipeline and provide relevant output
• ScaleOn EB team spends most of the time in setting up the services with HR &
Marketing team of the company. Our JDs are well aligned with Company Vision,
Mission and Culture along with role, responsibilities and requirements

9. Sadaf Inamdar
+91 9765762511
+91 7666871169
solutions@scaleon.co
www.scaleon.co