SS Design Company Profile

SS Design Consultants FZE
SM-Office – C1-1121-C, Ajman Free Zone, Ajman, UAE
T: +97143983696 M: +971502877160 E: info@ssdesign.com.co Web: www.ssdesign.com.co
A Brief Introduction to SS Design Consultants FZE (SSDC)
ABOUT US:
Our Background:
SS Design Consultants FZE (SSDC) a professional design firm established in UAE, specializes in interior
designing & manufacturing of furniture & fixtures for both residential & commercial premises.
Since inception SSDC has undertaken & successfully executed several residential & commercial projects.
On the commercial front we’ve been fortunate & privileged garner experience across industries from
retail fit-outs to offices and even boutique stores. Whereas in the residential space we’ve had our hands
across varied projects from small to mid to large sized apartments to villas across various new
developments in the UAE.
Our Commitment:
SSDC prides in an uncompromising attitude towards quality & work in tandem with one of the best
agencies to execute their vision into reality.
Our utmost emphasis is laid on timely completion with deadlines being at the core with no compromise
on delivering the best. At SSDC, we constantly strive to achieve accuracy in each aspect of the project.
Our Focus:
Approach to designing is not merely arrangement of furniture & layout, but a reflection of the client’s
lifestyle which is brought into effect with innovative skills & imagination. At the same time our focus is
to maintain the equilibrium between functionality at all times.
We offer great budget flexibility to our clients by providing them with several alternatives for material
costing, thus meeting all needs from aesthetics, functionality as well as costs.
Our Vision:
To set SSDC a class apart, by consistently delivering world class finishes across all our interior design
concepts. Get commemorated for our execution of projects by way of creating an ambience that will
echo the client’s aspirations and bringing to life their life style within their life space.
Our Mission:
• To be seen as leaders in innovative designing and start of the art execution.
• To be seen as professionals who work in accordance with the clients’ requirement and exceed
expectations in terms of aesthetics, quality, cost control and time management.
• To be top of mind, by being the first choice in the industry, by using the finest materials and
creating an outstanding workmanship across all executions.

ABOUT OUR FOUNDER:
Smriti Seth, a home maker herself, today a professional interior designer for who Her Passion Is Her
Profession... from doodling amateurishly all over her notebook to creating high end layouts and plans, a
designer and entrepreneur who has indeed come a long way.
Armed with a degree in Interior designing from a premier designing institute of Mumbai, she set foot in
the world of interior designing in the year 2000, making her foray in the industry and working for top
notch interior designing firms in India. With relocation of family in 2006, Smriti Seth moved base to
Dubai and got her 1st
foot into the UAE industry with WESTERN FURNITURE as a Senior Design
Consultant. Involved in designing, supervising and executing various diverse interior projects.
Over the years with a great network, Smriti Seth has gradually and successfully progressed to individually
executing a plethora of projects by forming associations with several related agencies. Her projects
redefine style, technique and aesthetics. Her style of working is an exceptional amalgamation of design
and practicality.
Bearing in mind the needs and desires of her clients, she utilizes her inherent skills and vision to
transform empty confined spaces into specimens of sheer elegance and beauty.

SCOPE OF SERVICES:
End to end solutions for all interior designing & execution related requirements, from commercial to
retail and residential to turn key projects, SSDC offers best expertise in professional services in terms of
fabricators, contractors, designers etc…
A one stop solution provider offering a comprehensive range of interior services that include
conceptualization, plan drawing, material budgeting, supervision, procurements or even customized
manufacturing of furniture and fixtures etc
OUR FOCUSSED APPROACH:
At SS Design each project is given utmost attention and a detailed approach, right from inception to
completion, ensuring no stone is left unturned and to maximise a quality output.
Our committed approach is based on our 6 stage process cycle:
1. Discovery:
o Each project commences with a no-charge initial meeting with the client, their family or
the business team at the property, depending on the type of project. SSDC sees this as an
initial opportunity to discuss the project in detail as well as get the brief right to arrive at
the right approach.
o The key objective is for SSDC’s team to get an insight into the client's personality,
individual tastes, lifestyle and aspirations in case of a residential site. As for commercial,
it is more about the senior management, the business & work culture that defines the
needs from an aesthetic & practical purpose.
o This meeting thus defines the profile of a client, helping SSDC in creating the new scheme
for the finished project being a true reflection of them or their business.
o This is also an opportunity to ensure that key issues are identified and discussed before
work commences. At SSDC we also discuss outline budgets and time scale so that the
project can progress accordingly and seamlessly.
o This meeting is followed up with a written proposal to the client.
2. Concept:
o At this stage SSDC’s team in response to the client's brief creates a concept scheme for
discussion. This is presented in form of draft layouts, showing space utilisation, any
structural modifications and furniture placements.
o SSDC produces mood boards to demonstrate colour schemes, wall and window
treatments along with options for fabrics and finishes.
o At this stage a draft cost plan is also shared, which includes provisional budgets for the
work along with an outline programme.

o Along with the overall project cost, the design fees and payment structures are also
shared at this very stage for overall approvals in order to move ahead with the execution
plan and scheme of things
3. Design:
o Once all elements in the concept design are agreed with the client, the project moves to
the Detail Design and Specification stage. Every element of the scheme is designed and
specified for the client to sign-off.
o Samples are presented for discussion and client approvals. SSDC can also arrange for the
client to see / feel all specified items as relevant on a case to case basis (if required).
o At this stage one can also propose and install accessories as required.
4. Procurement:
o Once the detail design has been agreed a detailed cost plan is presented and shared
online/ offline.
o This sets out the cost of each individual element per room and a summarised project
total.
o To give our clients best value within SSDC’s procurement service, all items are supplied
with the benefit of trade discounts as available and wherever applicable.
5. Project Management:
o SSDC looks into the highest involvement of its team at this stage as it being the most
crucial part of the project
o All work is carried out by SSDC’s contractors with the overall programme drawn up and
agreed between the client, contractor & SSDC team.
o Progress of the project is managed and monitored on site on a regular basis by the key
team member of SSDC and any issues arising in the course of the project are resolved in a
timely and realistic manner to ensure quality and schedules.
6. Dressing & Handover:
o With construction and decoration completed, SSDC arranges for a full site clean before
installing window treatments and carpets.
o The team at SSDC then coordinates the delivery and positioning of all furniture,
furnishings & accessories (based on the approved concept, layout and selections).
o At SSDC we ensure the space you move into is the one that you aspired for thus making it
your ideal nest to live, work n play.

OUR CLIENTS:
At SSDC we believe that Good Service Is Good Business. Owing to consistent & incredible customer
service we have built an impressive list of clients.
We go out of our way to make the client feel appreciated, understood & cared for. The end result of this
is simple but powerful - a strong connection to the customer that goes deeper than the normal
company-customer relationship.
Below is a comprehensive list of our customers whom we have served over the years.
Overseas Clients:
 Residential:
o Mr. Seth. 1600 sq.ft. apartment at Lokhandwala, Andheri (W), Mumbai
o Mr. Parwani. 1000 sq.ft. apartment at Andheri (W), Mumbai
o Mr. Paryani. 1500 sq.ft. apartment at Khar (W), Mumbai
o Mr. Ruparel. 1200 sq.ft. apartment at Andheri (W), Mumbai
o Mr. Narang. 1800 sq.ft. apartment at Bandra (W), Mumbai
o Mr. Shroff. 1000 sq.ft. apartment at Worli, Mumbai
o Mr. Chawla. 550 sq.ft living room at Santacruz (W), Mumbai
o Mrs. Chandrashekhar. 400 sq.ft. living room at Khar (W), Mumbai
o Mr. Rohra. 500 sq.ft. living room at Lokhandwala, Andheri (W), Mumbai
o Mr. Vikram. 3000 sq.ft. apartment at Khar (W), Mumbai
o Mr. Ganeriwal’s. 4000 sq.ft. apartment at Juhu, Mumbai
o Mr. Diwan. 5 floors, 3000 sq.ft each, bunglow at Pali Hill, Bandra, Mumbai
o Mr. Rizvi (Rizvi Builders). 5000 sq.ft. Pent house at Bandra, Mumbai
 Commercial:
o Champagne – 600 sq.ft. Salon, Bandra (W), Mumbai
o Asian Traders – 4500 sq.ft. Showroom, Bandra (W), Mumbai
o Hype – 400 sq.ft. Boutique, Heera Panna Shopping Centre, Tardeo, Mumbai
o She Grow Bath Concepts – 3000 sq.ft. Showroom, Laxmi Industrial Est, Andheri, Mumbai
o Rizvi Builders. Sample flats, Bandra, Mumbai
o Mr. Rizvi’s Office, Bandra, Mumbai
UAE Clients:
 Residential:
o Mr. Madan – 2000 sq.ft. terrace apartment at The Residences, Downtown Dubai
o Mr. Kapoor – 6000 sq.ft. villa at The Springs, Dubai
o Mrs. Jain – 20,000 sq.ft. villa at Umm Suqueim 3, Dubai
o Mr. Jhunjhunwala – 12,000 sq.ft. villa at Falcon City, Dubai
o Mr. Babbar – 20,000 sq.ft villa at The Villa, Dubai
o Mr. Paul – 3,000 sq.ft. apartment at Executive Towers, Business Bay, Dubai
o Mrs. Bhansal (Intex Computers) – 5,000 sq.ft. villa at The Palm Jumierah, Dubai
o Mr. Mandhani – 3,000 sq.ft penthouse at The Loft, Burj Downtown, Dubai
o Mr. Khiani – 3,000 sq.ft. apartment at Executive Towers, Business Bay, Dubai
o Mr. Lal (Al Amari Trading) – 2,000 sq.ft. apartment at The Greens, Dubai

o Mrs. Mehta – 3,000 sq.ft. villa at Jumierah 1, Dubai
 Commercial & Retail:
o Mac Al Gurg Showroom. 3000 sq.ft at Etihad Rd, Dubai
o Dhakan Jewelers at Gold Souk, Deira, Dubai
o Paris Gems at Gold Souk, Deira, Dubai
o Jewel Trading at Bur Dubai, Dubai
o Zsa Zsa Jewels, Gold & Diamond Park, Dubai
o Sheru Gems Office at Almas Towers, JLT, Dubai
o Mr. Vishal Dhakan’s Office (Dhakan Jewelers), Gold Souk, Deira, Dubai
o Mr. Jai Dhakan’s showroom (Mashoom Jewelers), Gold Souk, Deira, Dubai
o Mr. Hiren Dhakan’s showroom (Mashoom Jewelers), Gold Souk, Deira, Dubai
o D Daimond showroom, Gold & Diamond Park, Dubai
OUR CLIENT ENDORSEMENTS:
At SSDC we strongly believe that our vision is met, when we have a happy and a contended client. We
take immense pride in the fact that most of our clients become protagonists for SSDC, as we deliver a
living or working space for them, keeping them as our top most priority. And it doesn’t end there, for us
at SSDC it is a beginning of a new relationship.
Testimony – Residential Client: Mr. Surender & Mrs. Vrinda Jhunjhunwala, Falcon City:
“Working with Smriti of SS Design Consultants FZE was an absolutely amazing experience as she understood my
requirements, my taste and designed everything accordingly.
Shopping with her for furniture and stuff was also a very smooth process as she was very flexible with time, very
patient, never in a hurry to buy anything, she always wanted to check the entire market before buying anything,
never bought anything on impulse, so that we don't regret later.
She was very particular with her color coordination and sizes of furniture we needed for each room.
She is a very confident designer and is very sure of what look she wants to create and what would the end result
be. This gives us a very positive feeling that eventually our house will look the way we want it to be.
End result is a beautiful house where each and every corner I feel is a part of me.
God bless you Smriti Seth and really wish you great success in your career with SS Design which you well deserve it
too.”
Testimony - Commercial Client: Mr. Niral Mehta, MD & CEO of Shairu Gems. Office at Almas Towers JLT:
“SS Design Consultants FZE & Smriti Seth's commitment towards my office project is highly commendable. Their
execution was flawless and delivery on time. Smriti Seth has an excellent knack for dealing with clients, vendors
and contractors alike and has dealt with every obstacle or issue with thorough dedication.”
Testimony - Residential Client: Ms. Karishma Mehta, Housewife & Homemaker. Villa at Jumierah:
“Smriti Seth of SS Design Consultants FZE, was a blessing in disguise during our move from Belgium to Dubai. Her
calm composure, genuine warmth together with efficient professionalism and eye for detail make her an amazing
person to work with.
Her commitment is exemplary: I had 4 days in Dubai to furnish our home before we moved and she practically
worked round the clock to help make my rented house a home for my family.

Testimony-Residential Client: Mrs.Sapna Bansal,Housewife,Palm Jumeirah :
‘’Smriti did a great job with us. My family,friends and I myself loved her work. We really appreciate the patience
,her way of listening to what we like to have in our living space, and the professionalism that she showed ..space
she created is thte space that gives us all the comfort to live in and enjoy using it .
Testimony-Residential Client : Mrs. Saru Jain,House Wife,Um Suqaim :
‘’Smriti did a great job in my villa,the design she created made us enjoy staying in such a space .. Me,my
guests,my friends and even my family appreciate every corner in the house designed by her.
Testimony-Residential Client : Mrs Ranjini Shikkulal,General Manger-Alamani Trading,Greens District:
‘’ It was indeed a wonderful experience associating with you for the interior design of our Dubai home in
“Greens”Really amazed to experience the transformation from an ordinary house to a signature home, we are
super excited to live thereand extremely delighted by the comments and compliments from our friends and
realities every single day..!!
It is certainly the product of your abundant experience, deep dedication and un-compromised professionalism
enfolded by pure passion..!!We are proud and privileged to recommend you and your design firm “SS Design and
Consultancy” to all those seeks similar services..!!
Testimony-Residential Client : Mr & Mrs Mandhani,Buissness-Owner,Loft Appartment in Downtown/Dubai:
Smriti’s designing style is amazing! The minute we met Smriti we knew she was the one to transform our house
into feeling like home. She listened to our vision of what we wanted and we were wowed!! She has impeccable
taste, an excellent eye for color, and very creative ideas to make any home beautiful and outstanding. Which is
exactly what Smriti has done for our home and provided excellent service all the way through. Our new home,
which looked a bit like a man-cave our first few months in it, now looks stylish, contemporary and welcoming. She
also accommodated our late changes to the plan and also has been very respectful of our budget. We are still so
excited and amazed at her work every time we step inside our doors. She is definitely the only one we will contact
for anything decorating!
Testimony-Commercial Client : Mr.Bhasker Dhakkan,Owner-Chain of jewelery stores,Dhakan Jewelery Shops:
Smriti has a very good creative eye and has worked passionately to fulfill our in-store redesigning and interior
requirements. Her professionalism and ability to understand our vision is amazing and has led us to choosing to
work with her time and time again.

OUR WORK:

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