1. How to Monitor Your Social Media
Presence in 10 Minutes a Day
By: Rebecca Corliss from HubSpot
Brittany Wilson
MKTG 338-002
Book Blog
2. Agenda
Introduction
Social Media Benchmarks
Setting Your Goals
Prepping for Your New Routine
What Should you be Monitoring?
Streamlining Your Monitoring Process
Your New 10-Minute Schedule
Got 5 More Minutes? What’s Next?
Paid Tools as Marketing Solutions
Measuring Your Results
3. Introduction
“It’s the frontier! The future! The special sauce that
makes all marketing successful!”
Key component, but it is not “fairy dust”
It’s HARD work!!
Consider this eBook to be the “8 Minute Abs” of social
media
Develop a routine that works for you!
7. Setting Your Goals
Select one or two specific goals
Target these goals to reach them
Ex. Do you want to use social media to increase
sales???
8. Prepping For Your New Routine
Have all the accounts that you want to use set up
Try and use as many as possible
Use Company Accounts
Customer interaction and great content
Encourage employees to create accounts
To represent your company
Have a photo/logo, links to website, and company
content on networks
9. What Should You Be Monitoring?
Facebook
Twitter
LinkedIn
Quora
Blogosphere
10. Streamlining Your Process
RSS Feeds (Really Simple Syndication)
Feed of a specific stream of information
Great tool to help consolidate and organize all the
feeds you collect
Google Reader
Send Important RSS feeds to your reader
Facebook- does not have a free way to collect a feed
of posts for you business
11. Your New Ten Minute Schedule
Log into your Google Reader first thing in the morning
and check relevant information
12. What’s Next???
Come up with the best content and react to your
fans
Now you are listening and engaging
15. Relation to Personal Brand
I can use this routine to monitor my personal
platforms
Set personal goals and focus on them
I can monitor my platforms incase I need to do
“damage control”
Start out with using the 10 minute schedule, but
work up to my own that works the best for me
16. Relation to Client
Involve this routine in their manual
B. Lilley Productions does not have a person to
focused on just social media
Quick way for them to monitor the platforms
Good start for them
17. Rate
4 Stars
Very good information, but I feel like we already
know this
Easy read for someone just starting out with
social media
18. References
How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from
HubSpot
Pictures:
How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss
from HubSpot
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