2. A place for YOUR blogs
What is a blog?
◦ Whatever YOU want it to be!
◦ A blog website gives people the ability to post
anything on an on going basis.
◦ New posts show up at the top and visitors can
comment on the post or link to it or email.
◦ Your blog is your space! Design it however you
want
◦ Offer different themes
3. Launched: August 1999
Founded by three friends in San Francisco CA.
Started out small by 2002 they had
thousands of users.
Then…GOOGLE bought them!
Now they are a small team in Google focusing
on helping people have their own voice on
the web
1.2 mil registered users
4. Blogger lets people
◦ Show their interest
◦ Communicate with others
◦ Organize your thoughts
◦ Create your own theme
◦ Upload pictures
◦ Go mobile
◦ Group Blogging
◦ Available in 41 languages
Go ahead and
publish your
thoughts…
5. Blogging is the new buzz
A place where companies can be in contact
with their visitors 24 hours of the day
Will be essential to establish their brand and
build social media foot print
Blogger is the business stage
6. How many comments on posts
Number of site viewers
Time on site
Number of followers
7.
8. Schedule your blogs
Ad locations
Use labels
Choose your blog
name
Pick a template design
9. Personal Blog
•Think carefully when naming you blog
•Always view your blog post before
publishing it
•Only say things you are comfortable
with the world seeing
10. If you create a blog, stay active
Connect with other bloggers
Add media (pictures, video, etc)
Encourage interaction with your customers
Stay professional
Your goal is to create repeat visitors to your
site
Make your blog EASY to find
Allow readers to comment to get feedback
13. The way bloggers can be profitable with
Blogger
If a company contacts their blog about
advertising they can post the company’s
HTML link of the ad to their profile
The ad will show up on the top of their blog.