1. SUSHANTH BONERJI
09830090380
MANAGEMENT PROFESSIONAL
Sales & Marketing ~ Strategic Planning ~ Business Development ~ Brand Management ~ Training
A professional with over 20 years’ rich experience in Business Development, Channel Management,
New Market Development, Product Promotions, Team Management, B2B Sales, B2C Sales, Project
Sales, Institutional Sales, Channel Sales in diverse industries like Cement, Plyboards & Laminates,
Paints, Building Material . A keen planner with proven abilities in devising strategies to augment
business, streamline distribution networks, promote products for business excellence. Verifiable year
on year success in achieving revenue and business growth objectives in highly competitive
environments. Highly successful in building relations with upper level decision makers; seizing control
of critical problem areas and delivering on client commitments. Excellent interpersonal,
communication and organizational skills with proven abilities leading motivated teams towards
achieving organizational goals.
AREAS OF EXPERTISE
Business Development
• Analyze business potential, conceptualize & execute strategies to drive sales, augment turnover
and achieve desired targets.
• Monitor competitor activities and devise effective counter measures.
• Identify, qualify and pursue business opportunities through market surveys and mapping as per
targeted plans as well as through lead generation.
• Specification of products through architects, interior designers and builders and maintain the
excellent reputation with the leading specifiers across the Zone.
Project Planning & Execution
• Conceptualize, plan & execute projects by listing down the resource needs for projects, after
considering the budgetary parameters set.
• Manage activities right from the conceptualization stage to execution; involving finalization of
technical specifications, procurement, scheduling, progress monitoring, site management,
manpower planning.
• Participate in project review meetings for tracking project progress & de -bottlenecking &
implementation of QA / QC procedures as per norms and standards.
Channel Management
• Enable business growth by developing and managing a network of Channel Partners across
assigned territories for deeper market penetration & reach.
• Monitor Distribution networks to ensure ready availability of the product at all times.
• Guide and train Partners to accomplish set revenue and business targets.
• Implement business practices and deploying company strategies and programmes to the core.

2. SUSHANTH BONERJI
09830090380
Key Account Management
• Initiate and develop relationships with key decision makers in Corporate for business
development.
• Assess requirements & conducting negotiations for delivering need-based products to Key Clients.
• Ensure speedy resolution of queries & grievances to maximize client satisfaction levels.
• Maintain excellent relations with clients to generate avenues for further business.
Product Promotions/Launches
• Devise & implement marketing plans & activities for successful launching of new products.
• Provide direction to execute promotions/launches in sync with local characteristics.
• Prepare marketing collaterals for the branding of the new product & prepare plan, budget and
executing the launch of the products.
• Ensure maximum brand visibility and capture optimum market shares.
• Manage corporate communication, brand image building & product awareness campaigns.
Client Relationship Management
• Ensure continuous interaction with the customer to make sure that areas of concerns can be
worked upon for improved service levels.
• Provide customer service in order to increase client satisfaction, program growth and new product
introductions.
• Monitor client relationship and program performance to meet and exceed client goals.
Team Management
• Lead, mentor & monitor the performance of the team to ensure efficiency in business operations,
meeting of individual & group targets.
• Create an environment that sustains and encourage high performance; motivate teams in
optimizing their contribution levels.
• Coordinate activities for the identification of training needs of employees for upgrading their
technical skills.

3. SUSHANTH BONERJI
09830090380
CAREER HIGHLIGHTS
CAPTAIN STEEL PVT LTD. – COLOMBO /SRILANKA Since – 12th
Jan 2015. To date
Designated As – Head Of Marketing and Sales (GM)
 Responsible For Sales and Marketing in Srilanka Based in Colombo.
 Responsible for Annual ROI
 Responsible for achieving Sales Budget through 2 tier Distribution model.
 Branding and Promotional Activities.
 Administration, Vendor Handling, Communication etc.
BMA STAINLES LTD – (CAPTAIN TMT STEEL BAR) Since April- 14 to Jan-10th
-2015
Designated As Dy.G.M. – Sales & Marketing.
 Responsible for Sales and Marketing of TMT Steel Bar in Bihar,Jharkhand through Dealer and
Direct Builders.
 Facilitated Brand Building by effective Sales Promotion Methods to create awareness amongst
the Contractors, Engineers as well as End Users.
 Pivotal in developing Supply Chain Management and effective Logistics for smooth flow of
operations
 Responsible for Branch and Zonal ROI.
 Leading a team of Branch Managers, Area Managers and Frontline Sales Team
 Planning and Operations for the profitability and growth of Business across the Territory.
‘MAHAPHANT Fibre Cement South Asia Pvt Ltd (SHERA) Oct-13 to Feb-14
Designated as Regional Manager – Sales & Marketing – East
The company was established as a manufacturer of Fibre Cement Composite Solution in the year 1974
at Thailand under “SHERA” Brand.
• Spearheading Strategic Planning and Operations for the profitability and growth of Business across
the eastern India.
• Appointment of Direct Channel Partners and Sub Channel Partners
• Actively Planning for Launching of SHERA Brand across the Region.
• Planning for Brand Building by effective Sales Promotion Methods to create awareness amongst
the Building Industry as well as End Users.
• Key role in selection and appointment of sales force in the Eastern Region.
• Creating, developing & retaining business in Government and PSU Sector.
• Responsible for the operation of entire West Bengal, Bihar, North Eastern States, Jharkhand,
Orissa, Nepal And Port Blair
• Initial planning to train Contractor and Carpenter/Applicator for the usage of Fibre Cement
Product.

4. SUSHANTH BONERJI
09830090380
Archidply Industries Ltd July ’09 – Aug’13
Designated as ZONAL HEAD – Sales & Marketing (East)
Significant Highlights
• Research on national & international ply & laminates, markets and selection of best products
for the Indian market.
• Contracts to be made and finalized for keeping in mind the company’s long-term goals.
• Product selection and placement of orders.
• Team selection and strategy to launch these products in the Region.
• Archidply’s sales and support plan to promote the business through exclusive channel
partners.
• Marketing plan to place the brand in the highly competitive market.
• Product launch and placement of material through exclusive Orientation centers.
Significant Highlights across the career span include;
• Spearheading Strategic Planning and Operations for the profitability and growth of Business across
the eastern India.
• Implementing Regional Strategies, supporting regional Competitive Activities and providing overall
direction & guidance to regional operation.
• Actively involved in Product Launch at all major Business Centre’s around the country.
• Facilitated Brand Building by effective Sales Promotion Methods to create awareness amongst the
Building Industry as well as End Users.
• Key role in selection and appointment of sales force in the Eastern Region.
• Creating, developing & retaining business in Government and PSU Sector.
• Responsible for the operation of entire West Bengal, Bihar, North Eastern States, Jharkhand,
Orissa, Nepal And Port Blair (Sales, Marketing for Channel, project & Institutions)
• Active involvement in selecting the Product Line for the Company to launch the product in the
niche market with a superior product to have an edge above all competitors.
• Pivotal in developing Supply Chain Management and effective Logistics for smooth flow of
operations.
• Leading a team of Branch Managers, Area Managers and Frontline Sales Team.
• Strategies developed to increase business include Small Display Outlets, Architect, Builder and
Sub Dealer Meets.

5. SUSHANTH BONERJI
09830090380
Achievements;
• Successful Implementation of Networking in the Eastern Region
• Redefining of HR and Marketing Policies under Change Management and Organizational
Development
• Scored a record growth of 36% in FY 09-10 in Sales
• Awarded with the Best Zone, Best Branch (Orissa) and Best Zone Selling Focus Product Award
FY-10-11
• Overall 80% growth within 2 yrs, with minimum attrition. (Best Human Resource managed
Zone)
• To make Orissa and North East Branch consecutive 100% achievement of Sales Target FY 11-
12, 12-13.
Century Ply Boards (I) Ltd Oct ’06 – July ’09
Designated as Branch Head – West Bengal & Port Blair
Significant Highlights;
• Steered Sales & Marketing initiatives across Kolkata, Durgapur, Siliguri, Malda, Darjeeling,
Jalpaiguri, Rest of Bengal and Port Blair.
• Played a key role in securing Product Specifications from all major Government Departments &
leading Architects, and Distributors
• Efficiently co-ordinated Marketing activities in the Region.
• Ensured strict compliance of Project Pricing and Commission Policy.
• Facilitated smooth working of ERP and actively used MIS reports available through SAP.
• Managing a two tier distribution network of 50 crores turnover region to achieve target realization
through Project Head, ASM and Sales Executives, and Back Office Staffs.
• Corporate Clients developed include NCSM, ITC Ltd, Silver Spring, Adhunik Group, Shyam Group
Of Industries, Hotel Hyatt, IBM, Cognizant and many more.
• Penetrated into the regional markets in state of West Bengal & Port Blair.
• Also promotions organized and executed include Fashion Shows, Street Shows, and Mobile Display

6. SUSHANTH BONERJI
09830090380
Achievements;
• Successful implementation of Sub Dealer project “NAYA DAUR”
• Maintaing and Handling of Total 400 Plus Sub Dealers and Influencer (State Wise)
• Complimented by Best Branch (Administration) and Best Branch (Commercial Control)
• Awarded as Best Selling Branch and Zero Attrition Branch (2006-07&07-08)
• 67% contribution in Eastern Region. (2007-2008)
• Successful implementation of SAP in SD module and SFA (Pilot Branch)
• Conducted as a Special Faculty a Training Programme at IIT Kharagpur on Manufacturing
Process and benefits of Plyboards and other wood based products at Dept.Of Architecture
and Regional Planning. (23rd
October-2008).
•
Additional Responsibilities;
• Was responsible for organizational development and strategic planning
• Played an active role into HR OD, Strategic Planning, and Change Management team
and helped in developing the organization.
Ambuja Cement Ltd Dec ’98 – Oct ‘06
Designated as Depot Head – South Bengal/ Kolkata
Significant Highlights;
• Effectively managing the sales in South Bengal (Burdwan, Bankura, Birbhum and Hooghly)
and Kolkata-Shalimar and Kalighat.
• On deputation to oversee North Bengal/Orissa Market. Managing a two-tier distribution
network. To achieve target realization
• Working in close association with Advertising Dept and technical cell to device and
implementing branding activities
• Devising and implementing activities and strategies to enhance brand image and thus to
command premium on the products.
• Processing of claims in liaison with Accounts Department

7. SUSHANTH BONERJI
09830090380
Achievements;
• Complimented by SUPER ACHIEVER TROPHY in marketing team competition for the year
2004 – 2005.
• Assigned and represented Ambuja to introduce new Cash Discount scheme for Coastal Orissa.
• Introduced new channel management scheme for wholesalers namely Authorized Stockist
Scheme
Berger Paints India Ltd Sept, ’93 – Mar ‘97
Designated as Sr. Sales In charge – Kolkata & Orissa
Significant Highlights
• Devising and implementing activities and strategies to enhance brand image and to achieve
targeted market share and realization through 120 dealers in Bhubaneswar and Coastal Orissa
• Monitoring and developing distribution network
• Indenting and SKU management
• Credit control and invento
Achievements;
• Positioned as Sales In charge at Bhubaneswar and promoted to Sr.Sales In charge and
subsequently transferred to Kolkata Branch to handle Burrabazar Area. -1996.The largest
selling territory in Eastern India in terms of Volume and Value.
• Introduced Colour Bank Machine successfully in and around Bhubaneswar and Kolkata.

8. SUSHANTH BONERJI
09830090
EDUCATION
Post Graduation in Personnel Management (1994)
Calcutta University
Bachelor of Commerce (1992)
Calcutta University
COMPUTER PROFICIENCY
MS Dos, Power point, Excel, Words and Basics
PERSONAL VITAE
Date of Birth : 04th
February 1971
Father`s Name : Late Pronab Banerjee
Marital status : Married
E-Mail : bonerjigopi@rediffmail.com , banerjeesusanta1@gmail.com
Alternative Contact No : +91 90380 16016
Hobbies : Travelling, Reading Books, Old Songs
Correspondence Address : 5, Karunamoyee Ghat Road, 3rd
Floor, Tollygunj, Kolkata 700082