10. Provide instant feedback and consumer trendsTarget restaurants spend $260M on consulting to address this pain
11. Customer validation “I think this is a great idea. Especially with all the allergies... I deal with these situations all the time at tables. I really think its a great idea, come talk to my general manager”James Yutkins - Cheesecake Factory Manager “We discovered my daughter turns out to have a gluten allergy and this would be very interesting for me as both a father and investor. Let’s talk again after the weekend” - Paul , Venture Capitalist “I have various food allergies, so this would be very helpful to me. Please let me know when this is available.” - HBS Econ Professor