Social media is a generic term that refers to sites and applications that offer radically different social activities. For example, Twitter is a social site that allows users to send short messages and hyperlinks to friends. Facebook is, however, an all-encompassing social network that allows sharing photos, and updates as well as joining groups, attending events as well as a myriad of other things.

1. WHAT IS SOCIAL
MEDIA MARKETING?

2. Social media marketing is the use of social
media platforms to connect with your
audience to build your brand, increase sales,
and drive website traffic. This involves
publishing great content on your social
media profiles, listening to and engaging
your followers, analyzing your results, and
running social media advertisements

3. Five Core Pillars of Social Media Marketing
Strategy Planning and
Publishing
Listening and
Engagement
Analytics
and
Reporting
Advertising

4. Benefits of social
media marketing
Increase
brand
awareness
Drive traffic Generate
leads and
customers
Humanize
your business

5. Social media marketing
statistics
The average
US adult
spends 2.25
hours on
social media
every day
01
Facebook
users click on
12 Facebook
ads on
average
every month
02
81% of
people use
Instagram to
research
products
and services
03
4 out of 5
people on
LinkedIn
drive
business
decisions
04 05
Nearly 80% of
Twitter users feel
more positive
about a business
when they get a
response to their
tweet

6. Why is social media marketing important
for every business?
SMM is the easiest way to reach an enormous audience — nowadays
a half of the global population, 3.8 billion people, use social media.
Moreover, this number is constantly growing — since 2019, social
media use has grown by 9.2%.In 2019, people spent an average of 2
hours and 24 minutes every day. And this indicator has also grown —
time spent on social media increased by 1.4%. That makes social
media a great way to not only reach your audience but also to
interact with them for a long time

7. Thank you