1. Dr. Serhiy Yevtushenko
Agile Stammtisch Frankfurt
3.04.2014
Impact Mapping

2. What is Impact Mapping?
• One of the agile requirements
gathering technics
• Provides a visual overview: what
should be done in order to achieve
goals?
• Was developed by Gojko Adzic
• Has roots in „Effect Mapping“
Usability-Technic

3. Impact Mapping Benefits (I)
• Provides big pictures view
• Clearly communicates assumptions
• Aligns team activities with overall business
objectives
• Prevents scope creep and over-engineering

4. Impact Mapping Benefits (II)
• Bridges the gap between long-term and short
term plans
• Facilitates setting measurable objectives at
right levels
• Suitable for iterative delivery
• Allows making roadmap decisions

5. How does an Impact Map look like?

6. Impact Map Structure

7. Impact Mapping Levels
Level Question Content Details
0 Why? Goal Why such a thing would be useful?
1 What? Actors Who can produce the desired effect?
Who can obstruct it?
Who are the consumers or users of the product?
Who will be impacted by it?
2 How? Impacts How should our actors behavior change?
How can they help us to achieve the goal?
How can they obstruct or prevent us from
succeeding?
3 What? Deliverables What can we do, as organization or a delivery team,
to support the required impacts?

8. Impact Mapping Process
Gather
major
stakeholders.
Get the
agreement
on possible
goals
Apply metrics
as well for
impacts level
Measure
definition
template
- scale
- meter
- benchmark
- constraints
- target
Discover
real goals
Define good
measurements
Plan the
first
milestone
Draw the
skeleton
map
Find
alternatives
Aim for one
objective
Use dot voting/
virtual cash for
priorisation
Put the first
milestone in
center.
Connect high
level delive-
rables to it
Define as
many alternati-
ves as you can
in a time-box
Limit
discussion to
actors
and behavioral
impacts
Define key
priorities
Keep it
iinformal
Show-
stoppers?
Low-hanging
fruits?
Key
assumptions
to test?
Earn or
learn
Preparation Mapping
Define the
learning
budget.
Define small
experiments
Story mapping/
other methods
to define
delivery slices

9. Further Resources
• Gojko Adzic - Impact Mapping: Making a big
impact with software products and projects
• http://www.impactmapping.org/

10. Q & A
Dr. Serhiy Yevtushenko
codecentric AG
An der Welle 3
60322 Frankfut
serhiy.yevtushenko@codecentric.de
http://asffm.blogspot.de