Slides from a brief workshop I ran on personal branding. The session is meant to be interactive and it's meant to set people in the right direction with their personal brands.

1. Pe r s o n a l B r a n d i n g
Creating an authentic voice

3. Quick Intros
Who you are
What you do
One interesting fact

4. Brand:
The personality of a business.

5. Look
Language
Value

7. ?
What is a
personal brand?

8. A personal brand is how
you promote yourself.
It is how you present yourself to current and
potential clients as well as your colleagues. It is
how you highlight your strengths and passions.

9. Musk. Edhi. Jobs.
They don’t have personal brands by accident. They are the result of action and design.

10. Your personal
brand helps
you stand out.
It is a human
connection.

11. Marketing Director
SPOT THE DIFFERENCE!

12. Rules…
1. Your brand can’t be everything.
2. It is a continuous process to build it.
3. It has to be honest.

13. How do you go from
Ahmed…Kaun?
To
Ahmed Machine Learning-Wala?
Let’s start.

14. Who needs to
hear about
you?
Begin with
Hint: Think demographics & psychographics

15. 1. Write your vision
ACTIVITY
2. Set your goal
Think of a problem you want to eliminate
from the world.
Now think how you can solve this problem.
Ultimate goal, supporting goals

16. Ask Family, Friends, Colleagues about
yourself?
TRY
• How would you describe me?
• What did you think of me the first time
we met? What do you think of me
now?

17. Start a SWOT
ACTIVITY
Strength Weakness
Opportunities Threats
I am good at…
I am irreplaceable
at…
I am not so good at…
I can boost my profile
with…
Something like __ can
replace my skills

18. Make a list of single
words that describe
or represent you.
(15-20 Words)
ACTIVITY
You have 5
minutes

19. Using those words,
write 3 one-liners
(single sentences)
that describe you and
what you do.
Rank them from most
to least relevant
ACTIVITY
You have 5
minutes

20. You get in the ISE elevator at ground floor.
You meet the CEO of X
The CEO is getting off on the 3rd floor.
You now have 30 seconds to make yourself
memorable.
ACTIVITY
Pitch to your neighbor!
Hint: You should try to answer “how can I help
you?” and “why you need to choose me?”

21. Words and One-
Liners.
Use for titles, captions,
internet handles etc.
Short Bio.
Keep it under three
sentences. Describe
yourself professionally
and as a person. This
will act as your slogan.
It will be reused across
your channels.
Medium Bio.
Write a medium
length bio. This is kind
of like a cover letter to
the world. It must
define you and your
purpose. Consider it a
personal mission
statement.
How to use what we just did:

22. Communicating your
brand
• Photography
• Blogs
• Videos
• Social Posts
• Infographics
• Audio
• Podcast

23. Mediums for your
content.
• Linkedin, Twitter, Instagram,
Facebook, Snapchat, TikTok…
Social has endless potential!
• Events & conferences!
• Splash pages/Websites
• Slideshare, StackOverflow,
StackExchnage, Quora, Yahoo
Answers, Wikipedia, Academia.edu,
Flickr, GitHub, Behance

24. Tips
• Only put your best work out there
• Get a professional photograph
• Take part in events and contests
• Don’t ever be afraid to ask people
their story
• Don’t be afraid to take a stance on
something. Your opinion is part of your
brand
• Keep learning
• Be consistent!

25. Thank you.