SWOT, PESTLE and PORTERS analysis of AirBnb

1. AIR BNB
BUSINESS ENVIORMENT ANALYSIS

2.  Airbnb is a peer-to-peer online
marketplace and homestay network enabling people to
list or rent short-term lodging in residential properties,
with the cost of such accommodation set by
the property owner.
 This business model creates new sources of supply
and relies on management for developing quality and
self-attainment of maturity from the vendors, or the
people operating on behalf of vendors.

3. SWOT ANALYSIS
STRENGTHS
 24*7
 local lifestyle
 safety, insurance
 3% service fee from host, 12% from
guest
 expanding market
 trendy public image
 high valuation
 800,000 listings in 33,000 cities in
192 countries.
 20 million in user database
WEAKNESS
• lobbyists from the hotel industry
• violating zoning laws
• scarcity of housing, increasing
rentals
• disputes in mediation
• bad press due to hosts

4. OPPORTUNITIES
 dissatisfaction with hotels
due to high prices
 change of regulations
 new, big, exploitable markets
 good press due to charity
 growth of mobile devices
market
 opportunities in related
markets
 celebrity interest
THREATS
 growing competitors
 unpleasant host experiences
 lawsuits and fines
 budget hotels, hostels

5. PESTLE ANALYSIS
 POLITICAL
Conflicts, tax regulations, wars and conflicts
 ECONOMICAL
local hotel chains recognize the threat, competitors, slow
down of economy
 SOCIAL
Lifestyle trends, changes in travel frequency, ethical
issues, media

6.  TECHNOLOGICAL
increase in internet users, efficient data collection, research
 LEGAL
if Airbnb is taking over market share and they are not collecting
or paying the lodging taxes, then that means less tax revenue.
 ENVIORMENTAL
lesser greenhouse emissions, lesser water consumption

7. porters five forces
 Bargaining power of buyers
 Bargaining power of suppliers
 Threat of new entrants
 Threats of substitute products or services
 Competitive rivalry

8.  THANK YOU