Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (7)
Similaire à Coca Cola Company History, Products, Marketing Strategies
Similaire à Coca Cola Company History, Products, Marketing Strategies (20)
Dernier
Dernier (20)
Coca Cola Company History, Products, Marketing Strategies
- 3. • Introduction • History • S0me Interesting Facts About • Mission & Vision • Target Market • Market Share • Marketing 4 Ps • Conclusion Road Map
- 4. Submitted by Group # 06 Naeem Ahmad Sabri Hamza Riaz Muhammad Ishfaq Muhammad Talha Khalid Muhammad Zohaib Safder Shahid Malik Usman Saqib
- 6. Introduction • Coca-Cola company is a largest beverage company, manufacturer, distributor, and marketer of non- alcoholic beverages. • Its current Chairman and CEO is Muhtar Kent. • The Coca-Cola Company ^s headquarter in Atlanta, Georgia.
- 7. History • Coca-Cola was invented in 8th May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. • Name "Coca-Cola" was suggested by Pemberton’s bookkeeper, Frank Robinson.
- 8. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLINGIn a drug store occurred
- 9. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 10. 1930 The company started moving GLOBALY 1960 New BRANDS were Introduced
- 11. 1953 1996 Started Operations in PAKISTAN All rights to CCBPL
- 12. Slogans • 2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le • 2009 Open Happiness
- 13. Some Interesting Facts About Coca Cola
- 14. Coca-Cola was made for the cure of headache and other illnesses
- 15. Sales for the first year were only $50
- 16. Only 9 servings of the soft drink were sold each day
- 17. Now number of coke bottles sold each day 1.8 billion
- 18. Design
- 19. is the Coca-Cola most recognized word in Okay the world after
- 20. Number of worldwide Coke employees 150,900
- 21. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission
- 22. Vision • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- 23. Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast- moving organization.
- 24. Target Market • Coca-Cola takes every customer as target and potential who is thirsty. • Age: The target market for the Coca-Cola is based on age. The audience of Coca-Coal is youth. It ranges from the age of 15-25 and reaches to 40.
- 25. Target Market • Gender: Coca-Cola segments Pakistani market with a percentage ratio of 58% females and 42% males • Occupation; students and family oriented people • Nature: Fun lovin and entertainment loving. • Economical Status: Upper lower and lower class
- 26. Worldwide Share
- 27. Market Share in Pakistan Pepsi , 65% Coca- Cola, 30% Others, 5%
- 28. Competitors • Pepsi • Nestle • Dr. Pepper • Gourmet • Pakola
- 29. Marketing Mix 4 Ps
- 31. Product • There are 3500 beverages are produced by Coca Cola, in different countries packaged in different size of the drinks.
- 32. Pakistan • Sprite • Fanta • Sprite 3G • Coke Diet • Sprite Zero India • Kinley • Limca • Maaza • Minute Maid • Thums Up
- 33. Price As competition started, now Coke has shifted to Earlier Coke used cost based pricing competitive pricing strategy VS
- 34. Price List Size (ml) Price (Rs.) 250 ml 20 Rs. 330 ml 35 Rs. 500 ml 45 Rs. 1000 ml 60 Rs. 1500 ml 80 Rs. 2250 ml 120 Rs.
- 35. Place Target Market is Entire Planet
- 37. Promotion • Getting shelves at Eye Catching Position • Print media • TV commercial • Billboards and holdings etc.
- 38. Print Media
- 43. Other Promotion Activities Coca-Cola Concerts
- 48. Conclusion We have concluded that despite the fact Coca cola currently occupies the market leadership position overall but it does not guarantee that the company will sustain its position in the future as well. In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsi’s market share in Pakistan is approximately 58% where as coke market share is hovering about 32%, hence the conclusion is that Coca-Cola must enhance factors such as relationship marketing, innovation and technology specially in Pakistan to attain market leader position in this region as well.
- 49. Video Here
Notes de l'éditeur
- Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
- HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement 1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
- 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.