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Audit graphique : un exemple de logo

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Saint Julien des Landes souhaite abandonner son vieux logo qui a 20 ans.
Ce diaporama retrace les étapes de l'audit graphique, de la recherche d'idées et leur exploitation graphique pour la livraison d'un tout nouveau logo.

Publié dans : Design, Technologie, Business
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Audit graphique : un exemple de logo

  1. 1. Restitution : logo de St Julien des Landes <br />30/08/2011<br />Sabrina ECHAPPE<br />1<br />
  2. 2. Audit graphique : Les souhaits<br />30/08/2011<br />Sabrina ECHAPPE<br />2<br />
  3. 3. 30/08/2011<br />3<br />Les formes<br />Pas de carrés<br />Plutôt du rond ou des courbes<br />Des lignes dynamiques<br />
  4. 4. Les couleurs<br />Plutôt dynamiques :<br />Vert tendre<br />Jaune / orangé<br />Bleu <br />Et gris pour les polices <br />30/08/2011<br />4<br />
  5. 5. Les polices<br /><ul><li>Pas de police ronde ou trop féminine</li></ul>Pas de police grasse<br />ou trop imposante<br />Au choix :<br />Une police scripte, plus humaine artistique et authentique<br />Une police bâton, sérieuse, incarnant mieux l’institutionnel <br />30/08/2011<br />5<br />
  6. 6. Composition<br />Eviter les compositions bandeau<br />Il faut que le picto soit en lien avec les polices<br />Le logo doit représenter un tout indissociable<br />30/08/2011<br />6<br />
  7. 7. Composition (2)<br />Au choix : <br />Police liée au picto par sa disposition<br />Picto venant souligner la police<br />30/08/2011<br />7<br />
  8. 8. 2 propositions de logo<br />30/08/2011<br />Sabrina ECHAPPE<br />8<br />
  9. 9. Logo I : Recherches sur les représentations<br />30/08/2011<br />9<br />Sabrina ECHAPPE<br />
  10. 10. Le lac du Jaunay<br />30/08/2011<br />10<br />
  11. 11. Camping / tourisme<br />30/08/2011<br />11<br />
  12. 12. Agriculture<br />30/08/2011<br />12<br />
  13. 13. Proximité de la mer<br />
  14. 14. Parcours dans les arbres<br />30/08/2011<br />14<br />
  15. 15. Recherches graphiques : le dessin et ses déclinaisons<br />30/08/2011<br />15<br />Sabrina ECHAPPE<br />
  16. 16. Une forme universelle<br />Toile de tente<br />Parcelle<br />Cerf-volant<br />Filet parcours aventure<br />30/08/2011<br />16<br />
  17. 17. Le lac du Jaunay<br />30/08/2011<br />17<br />
  18. 18. Logo I, variante a<br />30/08/2011<br />18<br />
  19. 19. Logo I, variante b<br />30/08/2011<br />19<br />
  20. 20. Logo I, variante c<br />30/08/2011<br />20<br />
  21. 21. le Logo II : des pistes créatives inexplorées<br />30/08/2011<br />Sabrina ECHAPPE<br />21<br />
  22. 22. Une lettre graphique<br />30/08/2011<br />22<br />
  23. 23. Représentation qui souligne les lettres<br />30/08/2011<br />23<br />
  24. 24. Proposition graphique<br />30/08/2011<br />24<br />
  25. 25. Le logo validé et officiel<br />30/08/2011<br />25<br />

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