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First year Hybrids came out (2000, they only sold 9,000. Now they sell 2 million plus every year. GM and Toyota had electric cars a long in the 90s but they died out quickly mainly because their range was only 60-80 miles per charge. Tesla Model S has a range as high as 300 miles per full charge.
Going through period of transition. Last year it was on a downward slope, this year it’s on an upward slope. The reason total revenue is down this year is because of the transition to the Model S from the Roadster
Biggest opportunity for growth, can actually competitor to existing American car companies even though it’s been founded this decade.Elon Musk’s leadership“Applieizing the car industry”New form of selling cars (talk about the lawsuit)Proven to transform the market—first to produce Evs cheaply
People associate electric cars with weakness and pathetic cars, they’re dispelling this idea. Can go faster a porche in 0-60 all while still being entirely electric
Not really that it’s undervalued, more so that it can grow immensely. The loss was entirely planned.
Clearly undervalued, because they’ve lost so much money on sales from Roadster. Will make that up on Model S and Model X.
Graham MacWilliams and Aloke Desai
Founded in 2003 by Elon Musk, Martin
Eberhard, and Marc Tarpenning
March 2008- Tesla begins production of Roadster.
Eventually sells 2,150 of Roadsters.
June 2008- Announce Model S
Jan 2010- Tesla registers for an IPO
May 2010- Tesla buys former GM factory in
Fremont, CA and Toyota signs deal to cooperate
in EV development
The Macro Outlook
Electric car sales have increased 228% in last
17,000 in 2011 compared to $38,000 in 2012
Tesla essentially started the electric car market in
the United States (Volt and Leaf didn’t exist
EV market has been trailing off
$10,000 tax rebate for EV cars this next year
under the Obama administration
Makes EV cars more competitive
Biggest opportunity for growth
Elon Musk’s proven leadership (PayPal and
Appleizing the car industry
New form of selling cars with no dealerships
Prove to transform the market, first to produce
electric cars relatively cheaply
Announced in 2008
Released this past summer
The specs of a sports car
while still being completely
Equipped with some of most
the advanced technology—
Voted car of the year by
Room for Growth
Stock is so low because Tesla lost $1
billion on the Roadster
Most don’t know it was planned
Competitive price can allow for
unlimited growth, especially in
countries like China
EV market is constantly
expanding, Tesla leads the market
with very few legitimate competitors
Tesla plans to release Model X
(cheaper, mini-SUV) where they start